LS:N Global

Viewpoints

The Covid-19 pandemic will reshape travel as we know it

Travel has become meaningless. Now, the Covid-19 pandemic has granted travel brands an opportunity to contemplate – and moralise – their existence.

Travel : Hospitality : Covid-19

Micro Trends

Flexitarian Meats

Food products that mix meat with a healthy dose of vegetables are becoming a gateway for consumers curious about flexitarianism and plant-based eat...

Food : Meat : Health

Micro Trends

Anti-aspiration Advertising

Luxury brands are using prosaic moments and everyday people in their communications to appeal to a new generation of unostentatious consumers.

Luxury : Advertising : Campaign

Viewpoints

Future-proofing India’s organic cotton farmers

Sustainability adviser Derek Sabori and Volcom chief marketing officer Ryan Immegart on the brand’s traceable organic cotton initiative Farm to Yar...

Fashion : Sports : Sustainability

Viewpoints

How choreography could shape the future of coding

Alvin Arthur, creator of Body.processing, explains how movement is creating a new, more inclusive language for coding.

Technology : Branding : Programmable Realities

Viewpoints

How EQ is transforming Crowne Plaza’s services

Natalia Perez, brand director at Crowne Plaza, discusses the company’s quest to boost colleagues’ emotional intelligence with a little help from Th...

Hospitality : Luxury : Emotional Intelligence

Big Ideas

Brand Innovation Debrief: Gucci

From digitally driven campaigns to female-first initiatives, Gucci is shaking off the immovable traditionalism often associated with luxury brands.

Luxury : Marketing : Fashion

Big Ideas

How robots are transforming the travel and hospitality sectors

Service robots are appearing in a range of contexts from airport departure lounges to restaurants and hotels.

Hospitality : Travel : Technology

News

Looking Back: Fashion in 2017

Automated manufacturing, data-driven creativity and the merging of the physical and digital worlds have all made a serious impact on the industry i...

Fashion : Sustainability : Digital

Big Ideas

Why brain optimisation should be a spa service

Devon White, behavioural design expert and co-founder of private members’ club Field, explains why neurotechnology is the next frontier in wellness.

Wellness : Brain : Optimisation

Big Ideas

Brand Innovation Debrief: Nike

From data-informed design to augmented reality-powered customisation, Nike’s latest innovations hint at the future of athletic wear.

Fashion : Technology : Retail

Micro Trends

São Paulo Safari

The most important city in the largest country in Latin America is buzzing with energy.

São Paulo : Butcher's Market : Lions Nightclub

Design Directions

Hyper-reality

As explored in Faction Marketing, industries are blurring the lines between fact and fiction to create a credible, enticing faction landscape that ...

Fiction : Second Life : Graphics

Markets

Urban future mobility

As the populations of emerging economies grow in the Turbulent Teens, and people flock to urban areas, new megacities are emerging that will requir...

Audi : Urban Future Summit : Frankfurt

Design Directions

giffgaff

In today’s disloyal and connected times, smart brand managers are seeking to convert customers into friends, fans and ambassadors. Ultimately they ...

Mobile Phone : Ambassadors : Comparison

Design Directions

FriendsWithYou

One sunny day in Miami Beach, Florida, a procession made its way along the coast. Passers-by may have pinched themselves as they watched the multic...

Creativity : Blimp : Miami Beach

Big Ideas

The new cheap: Electronics get less costly in 2009

Electronics : Consumer Electronics Show : CES

Big Ideas

Social networking is changing how brands engage with consumers

Social Networks : Blogs : Marketing

Big Ideas

House of Beautiful Business Festival 2024: Creating a Life-centred Economy

On a mission to find poly-opportunities in a world of polycrisis, a gathering of thinkers, makers and artists came together in the city of Tangier.

Society : Culture : Technology

Markets

Reading Market

Innovators are harnessing pandemic behaviours to re-imagine books for a new generation of escapist, eco-conscious and phygital readers.

Media : Entertainment : Youth

Design Directions

Mirrored Realms

As reality becomes more programmable, a visual aesthetic is being defined that reflects the artificiality of the virtual world alongside our everyd...

Programmable Realities : Immaterial Fashion : Virtual

Big Ideas

2015 International CES Review Part 1: Virtual reality, drones and augmented innovation

The 2015 International CES rode a wave of technology investment and economic optimism to become the largest show in CES history. Virtual reality an...

CES 2015 : Virtual Reality : Drones

Big Ideas

Cannes Lions 2013 Report: Part 1

Cannes – When rapper Sean ‘Diddy’ Combs appeared at the world’s most prestigious advertising festival last week to discuss his new music platf...

Advertising : Dove : IBM

Markets

Brazilian luxurians

Promotion to the Premier League of luxury beckons for Brazil as it prepares to host the 2014 World Cup and the 2016 Olympic Games.

Brazil : 2014 World Cup : 2016 Olympics

Markets

Generation I Tablets

In the UK, 9.8m consumers used a tablet device to access the internet in 2012, an increase of 140% compared with the previous year, according to re...

EMarketer : Tablets : Vodafone

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