LS:N Global

Viewpoints

No more novelties – it’s time for fintech to innovate

If fintech wants to meet consumers’ aspirations it needs to create new products not just novelty apps rooted in traditional banking services.

FinTech : Finance : Banking Apps

Viewpoints

Why protein needs a New Masculinity rebranding

With men keen to explore plant-based diets, are FMCG brands ready to change their marketing narratives around protein?

Food : Advertising : New Masculinity

Micro Trends

Immersive Interfaces

New phygital interfaces are reshaping branded spaces and our personal environments.

Technology : Design : Retail

Micro Trends

Chat Fiction

Our smartphone addiction is informing a new way of reading.

Digital : Youth : Media

Daily Signals

Cross-reality casting

Global – Louis Vuitton has cast a character from role-playing video game Final Fantasy as the face of its new campaign.

Louis Vuitton SS16 : Poly-reality : Final Fantasy

Big Ideas

Cannes Lions winners: Direct, Creative Effectiveness, PR and Promo

The jury awarded trophies in the Direct, Creative Effectiveness, PR and Promo and Activation categories.

Cannes Lions 2014 : Advertising : Digital Billboards

Micro Trends

Grey Matters

Nearly five years ago, a handful of young women who frequented Bleach hair salon in Dalston decided to colour their hair a particular shade of ‘o...

Grey : Hair : Style

Micro Trends

Screen-agers

Screens used to be things we watched. Then they became the interface between man and machine. Now, screen interfaces are going beyond pictures unde...

Screens : Swipe : Touchscreen

Micro Trends

Choice Architecture

People struggling with information overload need help in making decisions. Even a nudge in the right direction is appreciated. Brands, products and...

Information : Advise : Guidance

Big Ideas

Ceatec Review

The future of technology is set to be immersive and in 3D, according to last week’s Ceatec show in Chiba, Japan. Tablet computing and new 3D screen...

Toshiba : Generation I : Chiba

Big Ideas

Fortune’s Power 50: Top females set to change the face of global business

Work : Business : Power

Daily Signals

Cannes Lions 2025: Unshittifying the customer experience and the future of Duolingo

The 72nd edition of Cannes Lions marks a return to the French Riviera with a programme featuring major names in marketing and branding. LS:N Global...

Pop Culture & Media : Global Events : Cannes Lion 2025

Daily Signals

Stat: Growing HNWI demand for home products hints at new opportunities for fashion and lifestyle brands

A recent report published by The Business of Fashion (BoF) Insights reveals that more than 70% of high-net-worth shoppers are more likely to look f...

Luxury : Fashion : Retail

Markets

Grandpeers Market

In a mindset shift among older consumers, grandparents are becoming grandpeers, sharing platforms with their grandchildren and keen to collaborate.

Society : Technology : Health

Daily Signals

The artist bringing culture, wellness and education to the metaverse

Pronounced ‘zero’, [0] is a new innovation lab and creative studio founded by metaverse artist Krista Kim and producer Peter Martin that is designe...

Media And Entertainment : Technology : Design

Daily Signals

Paris ditches the stadium for an accessible Olympic ceremony

The French capital is planning to open the 2024 Olympic ceremony with a 6km parade of athletes in boats along the River Seine.

Architecture : Design : Media And Entertainment

Daily Signals

Acne spotlights global issues in revived magazine

In a bid to stand out from oversaturated online spaces, the apparel brand is relaunching its print magazine, Acne Paper.

Fashion : Advertising & Branding : Luxury

Viewpoints

To understand TikTok, act like one of its locals

With 60% of its users under the age of 24, brands wanting to reach this creative generation must take time to understand the nuances of the TikTok ...

Youth : Advertising : Social Media

Viewpoints

The future of urban mobility lies in sustainability

Forget the behavioural whims of generation X, Y or Z – travel in tomorrow’s cities will be grounded in environmental necessity.

Future City : Future Cities : Society

Viewpoints

Is a child-free lifestyle the new vegan?

From environmental to financial impacts, societal concerns to self-doubt, more and more people are asking ‘why have children?’

Parenting : Children : Pregnancy

Micro Trends

Pro-formance Training

Performance technology is growing up.

Wearable Tech : Self Quants : The Optimised Self

Micro Trends

Boutique Boxing

Boxing is typically associated with brutal training regimens and testosterone-fuelled fights, but boutique studios are changing the rules of the ga...

Boutique Boxing : Fight Club : Empowered

Viewpoints

Natalie Berg: The end of loyalty cards

The end is nigh for traditional, points-based loyalty schemes, says Natalie Berg, retail insights director of Planet Retail.

Planet Retail : Asda : Waitrose

Micro Trends

Mimicry Marketing

Marketers are mimicking digital behaviour in a bid to capture the attention of those online viewers who see ads as a nuisance to be skipped – or ev...

YouTube : Pre-roll Advertising : D&AD

Micro Trends

Backwards Forecasts

Artists and designers are exploring the way we live now by thinking from the perspective of the future.

The Future Chronicles : The Extrapolation Factory : Behavioural Psychology

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