LS:N Global

Markets

Asian Virtual Kitchens Market

Food delivery platforms are bringing restaurant kitchens and bar culture into homes as new business models and Covid-19 disrupt the local food indu...

Food : Drink : Covid-19

Markets

The State of Luxury: USA

The US maintains its position as the world’s biggest luxury market, but disruption from discounters, failing malls and Made in America have chang...

Luxury : E-Commerce : Retail

Micro Trends

Acne Positivity

As #bodypositivity continues to expand, young people are leading a movement towards the acceptance of acne – a skin condition that has l...

Youth : Beauty : Wellness

Design Directions

Heineken Brand Village

In July 2008, Heineken launched its new concept store in the heart of the brewer’s own hometown of Amsterdam. The store comprises six buildings des...

Heineken : Concept Store : Community

Macro Trends

Certified Wellness

The once distinctly separate worlds of health and wellness are converging as consumers seek a new framework for healthy living that prioritises con...

Health : Wellbeing : Certified Wellness

Markets

State of Luxury: India

A booming middle class of premium aspirers and the consistent increase of UHNWIs’ wealth strongly establish India as no longer an emerging destinat...

Luxury : India : Indian Luxury Market

Behaviours

Women Futures: Saudi Arabia

Delve into the dynamic world of luxury in Saudi Arabia, where empowered women are redefining consumption patterns, driving entrepreneurship and inf...

Saudi Arabia : Luxury : Vision 2030

Design Directions

The Great Melbourne Treasure Hunt

February is a quiet month for Australian cities. The Christmas shopping rush is over and summer is coming to an end. The City of Melbourne had othe...

Twitter : Trend Forecasting : Treasure Hunt

Macro Trends

The Immortal Brand

Brands and consumers are no longer satisfied by instantaneous gratification. Can we really plan in years, decades – even centuries?

The Age Of The Long Near : Evernote : Long Now Foundation

Big Ideas

Detroit motor show

2010 might be remembered as the year the Detroit Motor Show finally started to go green. In traditional fashion some big cars were unveiled, from a...

Hybrid : GMC : Toyota Hybrid FT-CH

Micro Trends

Data-driven Escapes

Designing expertly tailored experiences for travellers, media and technology brands are harnessing their consumer insights to power the tourism sec...

Travel : Travel And Hospitality : Technology

Markets

Global Luxury Market 2017: Part 2

In our luxury focuses we examine how brands are recognising the power of net culture and tapping into the resale market, and discover Mexico’s emer...

Luxury : Fashion : Advertising

Markets

The Future of Travel

Over the next 10 years new technologies will revolutionise the way we travel.

SkyScanner : Daniel Burrus : Big Data

Communities

New Beauty Consumers

Beauty, it is often said, is in the eye of the beholder. For five key consumer tribes with very different views about global beauty, this saying ...

Grooming : Consumer Behaviour : Beauty Routines

Big Ideas

Four innovators shaping bio-positive fashion

Sustainability demands are pushing forward material innovation in the fashion sector, resulting in a series of smarter processes, from creation to ...

Fashion : Retail : Material

Macro Trends

Recuperative Living

In the aftermath of Covid-19, consumers’ collective concerns about hygiene, wellbeing and immunity will drive new directions in beauty and wellness...

Beauty : Health : Wellness

Macro Trends

Storefront Salvation

Fuelled by an understanding that saving the store relies on a combination of physical touchpoints and digital technology, retailers are reconsi...

Retail : E-commerce : Digital

Communities

Dads 2.0

Until now, the stereotypical modern dad had been defined as someone who helps out at bedtime, changes the occasional nappy and even does the school...

Fatherhood : Joel Higgs : Oskar Skatt

Design Directions

Haptic Illusion

Reminiscent of the Surrealism Redux trend impact that LS:N Global identified in our Faction Marketing macrotrend, this design direction is defined ...

Surrealism : Tromp L'oeil : Optical Illusion

Communities

Young Vietnamese Luxurians

Ambitious, stylish and intelligent, young Vietnamese luxurians are taking full advantage of the country’s booming economy to access new shopping,...

Luxury : Vietnam : Vietnamese Luxurians

Design Directions

Campaign

What would you say if Christopher Bailey, chief creative director at iconic luxury brand Burberry, asked you: ‘Do you know anyone who’d be interest...

Design : Library : Royal Institute Of British Architects

Markets

Luxury Index 2015

LS:N Global plots the shifts in luxury in 2015 and identifies a market that is abandoning traditional signifiers such as wealth, permanence and sta...

The Luxury Index : New Luxury Millennials : Five Stages Of Luxury

Macro Trends

Post-purpose Brands

Pushing back against purpose-washing and jumping on the bandwagon, brands will embrace imperfection and focus on betterment. With more intuitive te...

Retail : Branding : Purpose

Macro Trends

The Dislocated World

In a world dominated by distrust, disconnection and disenfranchisement it is time for brands to take a stand and choose what type of future they wa...

The Dislocated World : Turbulent Teens : Backlash Culture

Macro Trends

Conviviality Culture

People are realising that the most exciting thing they can do is not online, updating their social network page. It is offline, experiencing the un...

Convivial : Community : Live

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