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Boomers Now and Next: From Ageing to Becoming

Macro Trends

Boomers Now and Next: From Ageing to Becoming

There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, s...
Generations : Boomers : Demographics
Submerged

Design Directions

Submerged

Environmentalists’ concerns about the planet’s dwindling natural resources are inspiring radically futuristic spatial concepts, Brandstanding campa...
Submerged : Underwater : Oceanic
The Focus Filter

Macro Trends

The Focus Filter

A race for attention is raging across media, advertising and culture in our era of non-stop digital distraction.
Attention Economy : Workplace : Advertising
Delhi Revivalists

Communities

Delhi Revivalists

A creative mela, or festival, is taking off in New Delhi’s Hauz Khaz Village. Alternative designers, fashionistas and foodies are putting their own...
Food : Tea Room Traditionalist : Typo-Preservist
Walpole British Luxury Summit 2024: Strategies for Uncertainty

Big Ideas

Walpole British Luxury Summit 2024: Strategies for Uncertainty

As the sector navigates troubled waters, The Walpole British Luxury Summit (London, 29 April) focused on balancing priorities, from combining plane...
Luxury : Sustainability : Fashion
Saudi Arabia: Luxury Beauty & Wellness

Markets

Saudi Arabia: Luxury Beauty & Wellness

Our latest report explores Saudi Arabia’s commitment to fostering a health renaissance, with high-end retreats and holistic beauty brands all on th...
Wellness : Beauty : Health
Stone and Spear: Illustration

Design Directions

Stone and Spear: Illustration

Stone and Spear: Illustration
London : Nostalgia : Illustration
Five States of Luxury 2021

Macro Trends

Five States of Luxury 2021

A fresh update to The Future Laboratory’s proprietary framework examining people’s emotional and psychological journeys through the luxury sector.
Luxury : Travel : Hospitality
Futuretainment

Macro Trends

Futuretainment

As audiences flock to immersive, convivial experiences, entertainers are blurring the distinctions between spectator and performer, digital and phy...
Gaming : Third Rail Projects : Immersive Theatre
The Future of Luxury Service

Markets

The Future of Luxury Service

Luxury brands have always sought to differentiate themselves through service and, as the global luxury market starts to cool, understanding the kin...
China : Brazil : W Hotels
The Just Nots

Macro Trends

The Just Nots

They pay their taxes, work hard and do all the right things. But from Leicester to Lymington, from Berlin to Los Angeles, millions today are just n...
Squeezed Middle : Low Income : Middle Income
Future Five: Mobility

Micro Trends

Future Five: Mobility

As part of our Future Five 2024 report, we explore three key trends developing in the Mobility sector.
Mobility : Automotive : Technology
Leanomics

Macro Trends

Leanomics

In a world of über choice and information overload, we are witnessing the emergence of brand filtering and pause culture, and the growth of ‘thick ...
Lean : Nega-choice : Mega-choice
Brandtocracies

Macro Trends

Brandtocracies

As we move into the 10s, the widespread proliferation of social media networks means that consumers increasingly expect brand relationships to be b...
Brand : Conversation : Democratic Brands
Guilded Luxury

Macro Trends

Guilded Luxury

As the world enters a period of economic downturn, luxury brands are seizing strategies to build long-lasting and enriching relationships with thei...
Luxury : Travel : Hospitality
The food space revolution

Markets

The food space revolution

Beyond the downturn, food will continue to viewed as a design-driven cultural experience as much as a nutritionally based culinary one. As our Food...
The Foodists : ABC Cooking Studio : Tokyo Curry Lab
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