LS:N Global

Big Ideas

Americans increasingly concerned about online privacy and personal data security

A new study from Pew Research Center highlights American consumers’ concerns about privacy online and the security of their personal information.

Pew Research Center : Online Privacy : The Dawn Of The Mega-systems

News

Stat: Asia leads with senior-friendly packaging

While society is comfortably embracing a Flat-age mind set, marketers are finding it challenging to address older consumers without conforming to s...

Health : Asia : Marketing

News

Consumers are comfortable with voice assistants in the bathroom

A recent report by Walker Sands Communications found that consumers are keen to have voice assistant devices in locations beyond their kitchen or l...

Technology : Voice Assistant : Culture

News

Mubi’s messaging app counters communication fatigue

The film streaming service has launched Mubi Remix, allowing film fans to send video messages using movie clips.

Entertainment : Marketing : Media

Viewpoints

How AI is sizing up footwear retail’s future

Richard Potter, CEO of Peak, says category-specific retailers have an opportunity to shine with clever AI-driven data analysis.

Retail : Artificial Intelligence : Footwear

News

Talk the talk: How to market to Millennials

London – At our Youthquake II Network Evening, held at The Future Laboratory HQ last week, LS:N Global reporter Rowland Manthorpe spoke to Emily Cr...

Marketing : Youthquake : Youth Culture

Big Ideas

CEOs who engage with social media boost trust

Twitter : Customer Interaction : BRANDfog

News

Stat: Amazon tops first-of-its-kind sustainability value index

A study released in 2023 by Brand Finance analysed the financial value of sustainability perceptions of the world’s biggest brands.

Sustainability : Amazon : Amazon Sustainable Foundation

News

Stat: Advertising has a leadership gender gap problem

New research reveals that without drastic change, parity in leadership roles in the advertising and communications sectors will only be achieved by...

Workplace : Health & Wellness : Society

News

Stat: US consumers welcome brands’ SMS marketing

As smartphone usage continues to rise, a report by Attentive reveals that companies are failing to capitalise on the device’s marketing potential.

Stat : Stats : Statistic

News

Stat: Consumers demand greener advertising

With increasing awareness of the wasteful aspects of advertising, there is mounting pressure on brands to adopt more sustainable practices.

Sustainability : Advertising & Branding : Society

News

News in brief

London – Channel 4’s NewsWall is a current affairs platform for the bite-size generation.

4 NewsWall : GIFs : Micro Communication

News

Matter of taste: Collaborative cooking from afar

London – Designers from Swedish collective PJADAD created a cooking platform, shown during Clerkenwell Design Week 2014, which is controlled remot...

Clerkenwell Design Week 2014 : Collaborative Cooking : Strange Beast Collective

Big Ideas

Shopping centre first in UK to adopt beacon technology

Swan Shopping Centre is the first UK mall to adopt Beacon technology

IBeacon : Smartphones : Swan Shopping Centre

Big Ideas

Philips launches lighting for targeted grocery shopping via mobile

Philips launches an intelligent LED lighting system for grocery retailers

Philips Electronics : Retail : The Tomorrow Store

News

Communicating objects: Network anything with an RFID stamp

Ubiquitous Networking : Communication Objects : Radio Frequency Identification

News

The Campaign: The Everything by Kenzo

Luxury campaigns took a dramatic twist in 2018, with cinematic experiences dominating brand communications. In the spring, Tiffany & Co.’s, musical...

Luxury : Advertising : Film

Viewpoints

Anthony Steed: UCL

How virtual reality will transform the way we relate to friends and family.

Virtual Reality : Neo-kinship : Social VR

Big Ideas

New wave of social media drives location-specific apptailing

Social Media : LBS : Location

News

The Ordinary’s new platform shatters skincare myths

The Ordinary is dispelling skincare myths with its new platform, TheTruthShouldBeOrdinary.com.

Advertising & Branding : Beauty : Health & Wellness

News

Stat: Gen Z value ethics over pay when job hunting

Nearly half of Gen Z workers in the UK are rejecting job offers due to perceived ethical shortcomings, according to a survey by Co-operatives UK.

Youth : Workplace : Society

News

A bench for socially distant city living

Benched is a new public design intervention created by Buro Bordo and Studio 212 Fahrenheit which symbolises social distancing through a mirror-lik...

Society : Health : Wellness

News

A smart voice assistant for people with hearing loss

Signs is the first tool of its kind to communicate sign language via a voice assistant.

Technology : Inclusivity : Society

News

Preview: Virtual Empathy

Global – Virtual reality is being used to create experiences that make audiences feel moments of empathy, excitement and disgust.

Virtual Reality : Gen Viz : E-motional Economy

Big Ideas

Multisensory marketing

US – A new report by Shullman Research Center suggests that the best way to connect with consumers is by appealing to all the senses.

Marketing : Advertising Futures : Sensory Splurge

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