LS:N Global

Viewpoints

Anthony Steed: UCL

How virtual reality will transform the way we relate to friends and family.

Big Ideas

New wave of social media drives location-specific apptailing

Social Media : LBS : Location

Micro Trends

Telepresence Tech

The Skype generation is coming of age as people across the world connect via telepresence technology.

Technology : Neo-Kinship : Family

Daily Signals

The Ordinary’s new platform shatters skincare myths

The Ordinary is dispelling skincare myths with its new platform, TheTruthShouldBeOrdinary.com.

Advertising & Branding : Beauty : Health & Wellness

Daily Signals

Stat: Gen Z value ethics over pay when job hunting

Nearly half of Gen Z workers in the UK are rejecting job offers due to perceived ethical shortcomings, according to a survey by Co-operatives UK.

Youth : Workplace : Society

Daily Signals

A bench for socially distant city living

Benched is a new public design intervention created by Buro Bordo and Studio 212 Fahrenheit which symbolises social distancing through a mirror-lik...

Society : Health : Wellness

Daily Signals

A smart voice assistant for people with hearing loss

Signs is the first tool of its kind to communicate sign language via a voice assistant.

Technology : Inclusivity : Society

Daily Signals

Preview: Virtual Empathy

Global – Virtual reality is being used to create experiences that make audiences feel moments of empathy, excitement and disgust.

Virtual Reality : Gen Viz : E-motional Economy

Big Ideas

Multisensory marketing

US – A new report by Shullman Research Center suggests that the best way to connect with consumers is by appealing to all the senses.

Marketing : Advertising Futures : Sensory Splurge

Daily Signals

Preview: The IM Crowd

Global – With the rise of emojis, mobile IM is making a comeback as the primary form of communication among members of Generations I and D.

Teenagers : Instant Messaging : Whatsapp

Daily Signals

Emojional journey

New York – Carly Rae Jepsen’s non-linear music video enables users to direct the action by selecting from a range of emojis, turning passive viewer...

Emojis : Transmedia Music Videos : Choose Your Own Adventure

Big Ideas

Getting to know you

Chicago – Choice Cuts is a service that helps subscribers discover new music via SMS.

Choice Cuts : Text-only : Discovery

Daily Signals

Democratised branding: New brand shaped by consumer opinions

Branding : Democracy : Crowd-sourcing

Daily Signals

Clever connections: New hack helps people Kinect

The Future Family : Future City : Bleisure

Viewpoints

Nadia Finer : Female-centred communication

More to Life than Shoes co-founder Nadia Finer talks about female-centred communication.

The Female Web : The Athena Woman : Nadia Finer

Daily Signals

Bettr Coffee is brewing sustainability with imperfect authenticity

Bettr, a coffee brand founded in 2011, has undergone a brand transformation to effectively communicate its brand ethos.

Coffee : Branding : Food & Drink

Daily Signals

String instrument: A shelf with a digital angle

Viktor Matic : Www : Milan Furniture Fair

Big Ideas

Hirotaka Tako on how home technology can enrich our everyday experiences

Sony’s chief art director imagines the future of smart products and explains the vision presented at the Hidden Senses exhibition during Milan Salo...

Design : Product Design : Interiors

Daily Signals

Stat: Consumers sacrifice dining and takeout amid inflation

Amid growing economic uncertainty and inflation concerns, consumers in the US and UK are scaling back on discretionary spending, with 63% cutting b...

Stat : Stats : Spending

Daily Signals

Stat: Sustainability in advertisements has declined

Research conducted by data platform CreativeX has found that only 4% of ads over the past three years contain sustainability messaging.

Sustainability : Advertising : Sustainability Series

Daily Signals

Unconditional commits to better beauty marketing

The probiotic skincare brand is challenging the beauty sector’s negative skincare messaging in a bid to combat low self-esteem among consumers.

Beauty : Wellness : Advertising

Daily Signals

Virgin Media gives wifi a living identity

Virgin Media has created an animated identity to bring its new Intelligent wifi product to life.

Media : Branding : Digital

Daily Signals

TK Maxx criticises its own stores in a new campaign

UK – The ad takes an honest approach to communicate the trade-off between price and retail experience.

Retail : Fashion : Advertising

Viewpoints

Thierry Campet: UBS Wealth Management

The global head of marketing communications introduces the brand’s Unlimited project.

UBS : Unlimited : Wealth Managment

Viewpoints

Orla Delargy: Leon

The importance of trust and winning back unhappy customers.

Leon : Trust : Festival Of Marketing

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