'branding'

Stat: Consumers want positive marketing amid Covid-19

Daily Signals

Stat: Consumers want positive marketing amid Covid-19

Kantar has revealed some key insights about brand responsibility during the global pandemic.
Society : Security : Brand Communications
Stat: WeChat becomes the world’s fastest-growing brand

Daily Signals

Stat: WeChat becomes the world’s fastest-growing brand

The all-in-one China-founded app has grown 1,540% in terms of brand value in the past five years.
Retail : WeChat : Apps
Study shows brand connections are personal

Big Ideas

Study shows brand connections are personal

Study shows brand connections are personal
Consumer : Brands : Human Behaviour
Face-to-face contact is brands’ new Facebook

Big Ideas

Face-to-face contact is brands’ new Facebook

Face-to-face contact is brands’ new Facebook
In Person : Conviviality : Starcom MediaVest Group
Heron Preston : Successful brand collaborations depend on brands taking a back seat

Viewpoints

Heron Preston : Successful brand collaborations depend on brands taking a back seat

Naked Communications junior strategist Heron Preston talks about successful brand collaborations. 
Naked Communication : Youth Culture : Heron Preston
Facebook to let people tag brands in photos

Big Ideas

Facebook to let people tag brands in photos

Facebook to let people tag brands in photos
Facebook : Social Networking : Personal Information Economy
Stat: Branded residences are building global momentum

Daily Signals

Stat: Branded residences are building global momentum

The market for branded residences has grown significantly in 2019, according to a recent report from Savills.
Luxury : Stat : Statistics
Preview: Civic Brands

Daily Signals

Preview: Civic Brands

Global – In a tense political climate, brands are stepping in to replace governments as educators and forces for good in society.
Civic Brands : Brandstanding : Collaborative Brands
Going back in time: Citizen imagines the past in latest watch ad

Daily Signals

Going back in time: Citizen imagines the past in latest watch ad

Tokyo – Japanese watch brand Citizen has created an advertisement featuring faux historical ads that highlight the brand’s heritage and focus on it...
Citizen : Watch : History
Dana Thomas : Soul-searching at the top luxury brands

Viewpoints

Dana Thomas : Soul-searching at the top luxury brands

Author Dana Thomas talks about soul-searching at the top luxury brands. 
Dana Thomas : Deluxe: How Luxury Lost Its Lustre : Luxury Market
Nearly a third of US consumers say brands are increasingly important

Big Ideas

Nearly a third of US consumers say brands are increasingly important

Nearly a third of US consumers say brands are increasingly important
Nike : Advantage : Outperform
Brands dominate when consumers talk products

Big Ideas

Brands dominate when consumers talk products

Brands dominate when consumers talk products
Television : Samsung : Volkswagen
D&AD Judging Week 2016: Thoughts on entertainment

Daily Signals

D&AD Judging Week 2016: Thoughts on entertainment

London – LS:N Global spoke to a selection of D&AD judges on how branded content, virtual reality and the digital world are changing entertainment.
Futuretainment : Branded Content : D&AD Judging Week
Inauthentic green cleaning products don't wash with customers

Big Ideas

Inauthentic green cleaning products don't wash with customers

Inauthentic green cleaning products don’t wash with customers
Transparency : Environmentally Friendly : Brandstanding
Sharing versus promoting

Big Ideas

Sharing versus promoting

Global – The number of likes and followers that a brand receives is not a true measure of brand advocacy, according to a new survey by Social@Ogilv...
Social Media : Ogilvy : Consumer Engagement
Stat: Generation Z research brands before buying

Daily Signals

Stat: Generation Z research brands before buying

Generation Z consumers are increasingly informed by their values when it comes to engaging with brands.
Generation Z : Statistic : Post-purpose Brands
Lego overtakes Ferrari as the world’s most powerful brand

Big Ideas

Lego overtakes Ferrari as the world’s most powerful brand

Lego has been ranked as the world’s most powerful brand in strategy consultancy Brand Finance’s Global 500 report, showing there is beauty in the b...
Lego : Powerful Brands : The Immortal Brand
Rich Webley: Dragonfish

Viewpoints

Rich Webley: Dragonfish

How brands can benefit from changing their internal cultural code.
Workplace : Culture : DragonFish
Crowd-sourced fashion designs set new brand rules

Big Ideas

Crowd-sourced fashion designs set new brand rules

Crowd-sourced fashion designs set new brand rules
Design Your Own : DYO : Nike ID
Covid-19: Did They Help? supports pandemic callout culture

Daily Signals

Covid-19: Did They Help? supports pandemic callout culture

Global – Did They Help? is a not-for-profit and ad-free site that collates data about brands and celebrities in relation to their supporting role d...
Society : Post-purpose Brands : Call-out Culture
Personality shines through for Australian consumers

Big Ideas

Personality shines through for Australian consumers

Personality shines through for Australian consumers
Fashion : Fiction : Character
La Prairie takes luxury skincare to the slopes

Daily Signals

La Prairie takes luxury skincare to the slopes

Luxury skincare brand La Prairie has taken to the slopes for a pop-up store at the base of Aspen Mountain in Colorado.
Beauty : Outdoor : Luxury
Thought-starter: Are the over-40s the next colour cosmetics category?

Daily Signals

Thought-starter: Are the over-40s the next colour cosmetics category?

At a time when Flat Age women are making themselves seen and heard, creative researcher Jessica Smith asks: why are colour cosmetics brands seeming...
Beauty : Inclusivity : Ageism
The Immortal Brand webinar

Viewpoints

The Immortal Brand webinar

The Immortal Brand webinar explores why short-term thinking is the greatest threat to a business’s future.
The Immortal Brand : Webinar : Long-term Thinking
Unmistakable by design

Big Ideas

Unmistakable by design

Cannes Lions 2015 – Design and simplicity in branding can spark creativity, according to advertising industry heavyweights Bruce Duckworth, David...
Leo Burnett : Cannes Lion 2015 : Levi's
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