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'branding'
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Covid-19: Did They Help? supports pandemic callout culture
Global – Did They Help? is a not-for-profit and ad-free site that collates data about brands and celebrities in relation to their supporting role d...
Society
:
Post-purpose Brands
:
Call-out Culture
News
La Prairie takes luxury skincare to the slopes
Luxury skincare brand La Prairie has taken to the slopes for a pop-up store at the base of Aspen Mountain in Colorado.
Beauty
:
Outdoor
:
Luxury
News
Thought-starter: Are the over-40s the next colour cosmetics category?
At a time when Flat Age women are making themselves seen and heard, creative researcher Jessica Smith asks: why are colour cosmetics brands seeming...
Beauty
:
Inclusivity
:
Ageism
Viewpoints
The Immortal Brand webinar
The Immortal Brand webinar explores why short-term thinking is the greatest threat to a business’s future.
The Immortal Brand
:
Webinar
:
Long-term Thinking
Big Ideas
Unmistakable by design
Cannes Lions 2015 – Design and simplicity in branding can spark creativity, according to advertising industry heavyweights Bruce Duckworth, David...
Leo Burnett
:
Cannes Lion 2015
:
Levi's
Markets
Brand register 09/10
Despite the talk of ethics in brands, the recession has pushed an overwhelming number of consumers back to thinking about their wallet first, accor...
Brand Personality Register
:
Value For Money
:
Conscious Shopping
News
Stat: Consumers are buying on belief
Edelman’s Earned Brand 2018 study has found that consumers around the world would prefer to spend their money on brands that take a stand on a soci...
Culture
:
Society
:
Civic Brands
Big Ideas
Luxury brands slow to see African potential
Luxury brands slow to see African potential
Africa
:
Suzy Menkes
:
IHT Conference
Big Ideas
Tommy Hilfiger shouts Loud on the airwaves
Tommy Hilfiger shouts Loud on the airwaves
LVMH
:
Nowness
:
Branded Content
Big Ideas
Local beauty brands see expansion prospects in Africa
Local beauty brands see expansion prospects in Africa
Unilever
:
Procter & Gamble
:
L’Oréal
Big Ideas
Social service takes off for transparent brands
Social service takes off for transparent brands
Transparency
:
Recommendation
:
Forum
Big Ideas
Cannes Lions 2016: Purpose power
Cannes Lions 2016 – To mark the launch of its new 2016 Earned Brand study, Edelman Intelligence has hosted a panel exploring brand purpose.
Cannes Lions 2016
:
Brandstanding
:
Edelman Intelligence
News
More in store: Multisensory brand space opens
More in store: Multisensory brand space opens
Temporary
:
Retail
:
Sensory
Big Ideas
Apple tops UK consumer poll for best storytelling brand
Consumers have named Apple as the best storytelling brand in the UK.
Storytelling
:
Brand Experience
:
Apple
Big Ideas
Transparency keeps brands on top of the world
Transparency keeps brands on top of the world
InterBrand
:
Coca-Cola
:
Google
Viewpoints
Ana Andjelic: Experiential retail
Brand experience beats advertising every time, says digital strategist Ana Andjelic
Retail Experience
:
Seasonless Fashion
:
Retail Futures Forum 2015
News
Ren’s beauty campaign invites collective eco-action
Skincare brand Ren has announced a collaborative campaign as an environmental call to action for the beauty industry.
Beauty
:
Sustainability
:
Skincare
News
Rebecca Minkoff creates exclusive content for OnlyFans
Fashion brand Rebecca Minkoff has joined the content-subscription platform, offering viewers a glimpse into the inner workings of the brand.
Luxury
:
Fashion
:
Retail
News
Online discovery presents opportunities for beauty brands
The pandemic has pushed beauty consumers towards online shopping, but they have high expectations of e-commerce sites, according to new research.
Stat
:
Statistic
:
Beauty
Big Ideas
Gucci adopts multi-tier selling in China
Gucci adopts multi-tier selling in China
Gucci
:
China
:
Tier Two Cities
Viewpoints
Why brands need purpose
For the first time in decades, we are challenging the mindless cycle of production and consumption.
Happiness
:
Meaningful Brands
:
Service
News
Dream marketing
Netherlands – Animated film producer Studio Smack has imagined a world in which brands have the power to influence your dreams.
Studio Smack
:
Dreams
:
Marketing
Viewpoints
Jacques-Antoine Granjon : Taking care of inventories
Vente-Privee CEO Jacques-Antoine Granjon talks about taking care of inventories.
Email
:
Vente-privee
:
Selling
News
Stat: University students’ financial freedom sways brand choice
Research by student marketing agency Dig-In reveals how marketing behaviours change among young Britons when they go to university.
Stat
:
Statistic
:
University
News
Domino’s and Peloton begin in-game advertising on Fortnite
Amazon and Twitch have launched The Glitch, a series of games within the Fortnite platform, with a new approach to brand integration.
Gaming
:
Advertising
:
Streaming
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