LS:N Global

Big Ideas

Web Summit 2021: The Future of Tech is Post-Purpose

We’ve just lived through our most online period in history. Here’s what Web Summit predicts will come next, from brand obsession to metaverse scept...

Technology : Media : Digital

Big Ideas

Four flexible mobility concepts for future living

As vehicle usage changes, automotive designers are exploring the potential for malleable interior innovations that bring fresh experiences to futur...

Mobility : Automotive : Driverless Car

Micro Trends

Reclaiming Braids

Young black women coming of age are turning away from chemical relaxers and celebrating their identity and heritage through braiding, a hai...

Beauty : Youth : Hair

Daily Signals

Today’s headlines, including a cohesive visual identity for online and offline

In today’s daily digest: Pure Filth’s nutritionally validated fast food, a medically verified digital pill, Ocado’s automated warehouses, and other...

Design : Health : Food

Markets

The State of Luxury: China

Chinese luxury consumers are increasingly switching from overseas to domestic spending.

Luxury : Fashion : Wellness

Big Ideas

Clerkenwell Design Week 2016: Review

Panel discussions, critical concepts and branded exhibitions examined the future workplace at this year’s Clerkenwell Design Week.

Clerkenwell Design Week 2016 : Design : London

Design Directions

Harm Rensink: Designing for Wellbeing

Often set in temporary, unconventional spaces, Rensink’s installations introduce a new type of wellness experience, one in which the focus shifts...

Wellness : Ephemeral Spaces : Sensory Stimulation

Design Directions

Electric City

In advertising, the message must always fit the medium. As new mediums arrive, it takes marketers time to live up to this statement. There are stil...

Advertising : Reliance Entertainment : Playtone

Big Ideas

London Design Festival 2013 Preview

With an eclectic mix of exhibitions lined up, the 11th year of the London Design Festival looks like it will not disappoint. ‘Our motivation is not...

RCA : Endless Stair : Southbank Centre

Big Ideas

VivaTech 2024: Accessibility, Climate Tech and AI in Healthcare

AI took centre stage once again at the ever-growing Parisian start-up and tech summit VivaTech with ground-breaking advances in climate, health and...

Technology : Artificial Intelligence : VivaTech

Macro Trends

Feedback Frontiers

As communications with consumers become more circular and conversational, brands are treating every micro-interaction as a valuable opportunity to ...

Retail : E-commerce : Digital

Big Ideas

Five comeback campaigns re-igniting travel

From galvanising homebodies to shattering Zoom fatigue, these are the destinations enticing tourists back to their shores with optimistic campaigns.

Travel : Tourism : Advertising

Daily Signals

The essential NYCxDESIGN 2018 debrief

NYCxDesign, which ended last week, showcased designers tackling issues as varied as the environmental impact of food to the trouble with loneliness.

Design : NYCxDesign : Politics

Design Directions

Lynx Space Academy

Top-selling men’s grooming brand Lynx is known for courting controversy with its adverts and straplines. Now it is making waves around the world ag...

Perfume : Beauty : Scent

Macro Trends

Faction Marketing

Desensitised to authenticity, and spoiled by the know-everything, see-everything transparency culture of the web, consumers are once more suspendin...

Fact : Fiction : Fake

Markets

Future Forecast 2017

LS:N Global’s Future Forecast highlights the key trends set to make your business more profitable, innovative and attuned to consumers’ needs in 20...

Trend Predictions : Beauty : Wellness

Viewpoints

Brynn Wallner on future-proofing luxury marketing

The founder of Dimepiece, a platform educating women about luxury watches, says brands are failing to promote luxury as an investment.

Luxury : Youth : Branding

Design Directions

The Fifth Sense

The Fifth Sense is a multidimensional brand experience that spans digital and physical locations.

Chanel : Dislocated World : Feminism

Micro Trends

Andro-Hip-Hop

As homosexuality continues to gain acceptance in mainstream culture, hip-hop is becoming more open to androgynous influences as both gay and straig...

Music : Hood By Air : Homophobia

Big Ideas

The If Conference

London – Debate forum Intelligence² staged a two-day conference in November at the Royal Geographical Society that saw speakers discussing visions ...

Science : D.I.Y : Technology

Big Ideas

Five Fashion Activations Taking Olympic Gold

LS:N Global curates the stand-out brand activations from the fashion and luxury industries, as seen at the Paris 2024 Summer Olympics.

Paris Olympics 2024 : Luxury : Fashion

Markets

Travel Agents Revisited

In a fragmented tourism landscape, people are opting out of complex travel planning and hiring experts to navigate their future trips instead.

Travel : Hospitality : Tourism

Markets

Racquet Culture Redefined

From social padel clubs to the rise of tenniscore, racquet sports are being repositioned for new generations.

Sport & Leisure : Wellness : Youth

Communities

Rurbanites

Urban 20- and 30somethings who grew up in a globalised world, the New Rurbanites are embracing localism, not as a rejection of the world, but as a ...

Vegetables : Albion : Aubin & Wills

Macro Trends

Ubiquitous Gaming Culture

Buying shoes? There’s a game for that. Visiting a gallery? There’s a game for that. Want to lose weight, stop smoking, learn to speak a foreign lan...

Gaming : UGC : Gamification

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