LS:N Global

Big Ideas

Five Fashion Activations Taking Olympic Gold

LS:N Global curates the stand-out brand activations from the fashion and luxury industries, as seen at the Paris 2024 Summer Olympics.

Markets

Travel Agents Revisited

In a fragmented tourism landscape, people are opting out of complex travel planning and hiring experts to navigate their future trips instead.

Travel : Hospitality : Tourism

Markets

Racquet Culture Redefined

From social padel clubs to the rise of tenniscore, racquet sports are being repositioned for new generations.

Sport & Leisure : Wellness : Youth

Communities

Rurbanites

Urban 20- and 30somethings who grew up in a globalised world, the New Rurbanites are embracing localism, not as a rejection of the world, but as a ...

Vegetables : Albion : Aubin & Wills

Macro Trends

Ubiquitous Gaming Culture

Buying shoes? There’s a game for that. Visiting a gallery? There’s a game for that. Want to lose weight, stop smoking, learn to speak a foreign lan...

Gaming : UGC : Gamification

Markets

Asian Beauty Market

Asia was a key focus at Cosmoprof 2014, with Korea taking centre stage. Korea is renowned as a major beauty market and also for its influence as ...

Korea : Japan : China

Macro Trends

The Future of Music : 10 Trends

LS:N Global looks at the top ten trends that are informing how the music industry reconfigures itself in the digital era.

Music : Tunes : Entertainment

Big Ideas

Why Hotel Rooms are the Next Retail Frontier

Brands are augmenting the guest experience by turning hotel and rentals into immersive storefronts, ushering in a long-awaited revival of souvenirs.

Travel & Hospitality : Retail : Hotels

Markets

The State of Luxury: South Korea

From culturally aware stores to VIP treatment for young male luxurians, all eyes are on South Korea as East Asia’s most exciting luxury ...

Luxury : Retail : Fashion

Big Ideas

Autumn/winter 2015 Top 10 Performances

From New York to London, Paris and Milan, brands are going above and beyond to create shareable narratives. Here, we chart the outstanding top 10...

Immersive Performance : Convergence : AW15

Big Ideas

New York Design Week 2014: Top 10

There was a resurgence of avant-garde design on show at New York Design Week 2014. Sight Unseen OFFSITE, curated by Monica Khemsurov and Jill Sin...

New York Design Week : Sight Unseen: OFFSITE : Monia Khemsurov

Daily Signals

A new business era: The Co-commerce Revolution

Developing Economies : Fact : Middle-class

Big Ideas

The imperfect voices of quarantine cooking

As consumers turn to home cooking as a source of comfort during crisis, culinary experts are championing a slower, simpler and more accessible appr...

Food : Home Eatertainment : Covid-19

Big Ideas

Summer Fancy Food Show 2019

At the annual food and drink event, experimental flavours, cross-category combinations and better-for-you creations led the specialist products on ...

Fancy Food Show 2019 : Food & Drink : Food

Micro Trends

Social Media Music

While streaming services have expanded our musical libraries, a new generation of artists are creating records with our digital habits in mind.

Youth : Entertainment : Digital

Markets

Emerging Youth: China

The Chinese Dream is on the rise as the American Dream fades.

China : Youth Culture : Fashion

Big Ideas

Cannes Lions 2014 Show Report Part 1

Cannes – At the 61st annual gathering of the advertising world on the Côte d'Azur, one thing was clear: from native ads to programmatic buying, the...

Cannes Lions : Cannes Lions International Festival Of Creativity : Advertising

Design Directions

Andrew Stellitano: Designer and Art Director

Synaesthetic Selling : Convergence Culture : Sensory

Big Ideas

Brand Innovation Debrief: Loewe

Spearheaded by fashion mastermind Jonathan Anderson, the Spanish luxury house is reaching new heights and mainstream appeal, without compromising o...

Fashion : Luxury : Pop Culture & Media

Micro Trends

Anti-Provocation Platforms

Consumers burnt out on traditional social media spaces are being offered new platforms that build common good values into their functionality.

Technology : Media & Entertainment : Youth

Viewpoints

DELLI is a virtual food market in your pocket

The DELLI app lets users discover local food ‘drops’ and the stories behind their small-scale producers. Founder Simon Beckerman shares his ambitions.

Food : Drink : Retail

Micro Trends

Ephemeral Hotels

With experience-collecting guests concerned about their travel footprint, hoteliers are now helping to alleviate their worries by creating transien...

Hospitality : Travel : Luxury

Design Directions

Estudio Yeyé: Branding

By adopting experimental practices and expressive processes, Estudio Yeyé creates work that redefines Mexican creativity.

50 Tacos : Ninigi : Almanegra

Design Directions

Chanel Supermarket

Each season, Chanel’s Karl Lagerfeld invites the fashion world to Paris’ Grand Palais to witness his latest spectacle.

Chanel : Supermarket : Paris

Markets

Phy-gital retail technology: Social Interaction

Retailers are using social media and interactive elements in their stores to entertain, entice and inspire customers. LS:N Global explores some of ...

Facebook : Taste-graph Commerce : Mobile

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