LS:N Global

Daily Signals

Stat: Health concerns are driving food choice in Asia Pacific

New data from PWC’s annual Voice of the Consumer survey reveals that 38% of APAC consumers will switch brands for health benefits, trailing only be...

Health : Food : Statistic

Micro Trends

Detoxification Clinics

Longevity treatments are being developed to remove microplastics from human blood – at a premium. As more people are using health as a signifier of...

Health & Wellness : Technology : Longevity

Macro Trends

New Codes of Luxury: The Longevity Effect

The strategies defining the new era of wellness.

Longevity : Health & Wellness : Beauty

Daily Signals

The China Playbook: Why young Chinese luxury buyers love Vivienne Westwood

The China Playbook is a monthly briefing from Hot Pot China equipping businesses with the knowledge to navigate the complexities of the Asian premi...

Luxury : Fashion : Hotpot

Daily Signals

The Future Laboratory launches 2026 events calendar

The 2026 events calendar is here. Don’t just follow the future – get ahead of it. Join The Future Laboratory in 2026 for a programme of inspiring p...

The Future Laboratory : Events : Calendar

Daily Signals

Undergraduate by Hilton bets on college-town hospitality

Hilton is expanding its lifestyle portfolio with Undergraduate by Hilton, a new upper-midscale hotel brand for college and university locations. Bu...

Travel : Hospitality : College

Daily Signals

Global Fashion Summit 2026: Nature as collaborator

On the final day of Global Fashion Summit 2026 in Copenhagen, agenda-setting dialogue continued as speakers explored potential solutions to the ind...

Global Events : Fashion : Sustainability

Daily Signals

EU to ban destruction of unsold fashion and accessories

The European Commission has confirmed a ban on the destruction of unsold clothing, accessories and footwear, under new measures adopted as part of ...

Sustainability : Fashion : Legislation

Daily Signals

How diet sodas fell out of fashion

Consumers are turning their backs on diet drinks, with zero sugar emerging as the preferred signifier of healthier indulgence.

Drink : Health : Food Retail

Markets

The New Merch Cycle

Merch is becoming a diagnostic layer across fashion, culture and media. From corporate uniforms to vintage sports t-shirts, these items are increas...

Fashion : Retail : Design

Daily Signals

Foresight Friday: Alice Crossley, deputy foresight editor

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, deputy foresight editor A...

Foresight Friday : Fashion : Technology

Daily Signals

Foresight Friday: Fiona Harkin, director of foresight

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, director of foresight Fio...

Foresight Friday : Space : Gen X

Daily Signals

How building Bishoftu Airport positions Ethiopia as African travel epicentre

Ethiopia has broken ground at Bishoftu International Airport, a new mega-hub designed by Zaha Hadid Architects that aims to become the largest avia...

Travel : Infrastructure : Airport

Big Ideas

Cannes Lions 2026: The End of Campaign Thinking

[Two-minute read] Cannes Lions 2026 declared that one-off marketing campaigns are over. In their place, brands must now stake their presence in AI...

Cannes Lions 2026 : Global Events : Technology

Daily Signals

Oura recruits England football players to spotlight recovery as a performance metric

Wearable health tech brand Oura has signed England football captain Harry Kane and vice-captain Declan Rice as global ambassadors for its new Oura ...

Sport : Health : Wellness

Daily Signals

India’s ‘cockroach’ movement mobilises disillusioned youth

A satirical online movement has rapidly evolved into a youth-led political force in India.

Society : Politics : Youth

Daily Signals

Burberry celebrates the rituals of football fandom in new campaign

Burberry is putting football fans front and centre in its autumn 2026 campaign, A Good Sport.

Fashion : Luxury : Sport

Daily Signals

Stat: UK confidence gap emerges on personal finance and investment

Fewer than half of people in the UK describe themselves as confident investors, revealing a persistent confidence gap around personal finance and l...

Finance : Investment : Statistic

Daily Signals

KitKat turns packaging into a tool for digital escape

Nestlé is rethinking the role of food packaging with Break Mode, a new campaign developed by Ogilvy Colombia that turns a KitKat wrapper into a too...

Technology : Food : Kitkat

Daily Signals

Stat: Britain’s stiff upper lip still shapes modern masculinity

A new YouGov study of 4,403 UK adults highlights how attitudes to crying are still deeply gendered in Britain.

Health & Wellness : Masculinity : Statistic

Markets

Boomer Beauty

As beauty shifts from the language of decline in anti-ageing towards a longevity-first approach, Boomer consumers are demanding the science,&n...

Beauty : Fashion : Design

Big Ideas

The New Gen Z Wellness Consumers

These four typologies map a generation rewriting the rules of wellness – trading relentless optimisation for productive contradiction.

Health : Wellness : Gen Z

Markets

Luxury’s Literary Economy

As AI accelerates image and content production, luxury brands are embracing literature as a cultural system, using reading, authorship and intellec...

Luxury : Fashion : Pop Culture & Media

Markets

SPF’s Next Frontier

The SPF market is recalibrating amid consumer mistrust and regulatory complexity. The next frontier is translating credible science and clear guida...

Beauty : Health & Wellness : Sustainability

Daily Signals

Foresight Friday: Alice Crossley, principal strategic foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, principal strategic fores...

Foresight Friday : Beauty : Makeup

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