LS:N Global

Signals & Stats

Stat: People in the US face a growing financial safety-net crisis

A new Credit One Bank survey of 1,150 Americans reveals a widening generational gap in financial resilience

Stat : Statistic : Finance

Signals & Stats

Stat: America’s millionaire class is growing faster than ever

According to UBS’s 2025 Global Wealth Report, more than 1,000 people became millionaires every day in America in 2024.

Wealth : Society : The Great Wealth Transfer

Signals & Stats

Stat: Consumer confidence recovers as British shoppers prioritise experience-led spending

According to Bauer Media Outdoor’s Audiences in Focus report, 38% of Britons say they’re spending more of their disposable income now than a year ago.

Cost Of Living : Economy : Shopping

Signals & Stats

New data set helps identify culturally specific biases in LLMs

A new dataset called SHADES is helping researchers uncover how AI models internalise and reproduce harmful stereotypes in multiple languages.

AI : Technology : LLMs

Signals & Stats

Stat: Clubbing culture enters its Flat Age era

A new survey by YouGov challenges stereotypes about age and nightlife culture.

Nightlife : Clubbing : Flat Agers

Signals & Stats

ChatGPT expands into e-commerce

OpenAI has announced the launch of new shopping features within ChatGPT.

Technology : Retail : AI

Signals & Stats

Nike changes Just Do It to Why Do It? in new campaign

Nike has re-imagined its iconic Just Do It slogan for today’s athletes with the launch of its latest campaign, Why Do It?

Visual : Nike : Campaign

Signals & Stats

Polaroid champions an analogue way of living amid AI hype

Polaroid has launched The Camera for an Analog Life, a campaign designed to push back against screen fatigue and AI overload. The initiative celebr...

Technology : Design : Advertising

Signals & Stats

Foresight Friday: Dede Mivehchi, foresight intern

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight intern&nbs...

Digital Detox : The Great Concert Comeback : Live Music Economy

Signals & Stats

Stat: Portugal tops list as Americans seek freedom abroad

In a recent survey of over 100,000 Americans considering emigration, Portugal has emerged as the top relocation destination.

Travel : Society : Wellness

Signals & Stats

Foresight Friday: Fiona Harkin, director of foresight

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, director of foresigh...

Foresight : Foresight Friday : Ff

Markets

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Youth : Technology : Gen Z

Big Ideas

FT Business of Luxury 2025: The New Shape of Global Luxury

Luxury is evolving through post-purchase care, storytelling in resale and digital product passports, all in service of building deeper connections ...

Luxury : Retail : Fashion

Big Ideas

Viva Tech 2025: Five Sustainable Fashion Start-ups

From algorithmic upcycling to traceability tools, LS:N Global spotlights five fashion tech start-ups reshaping the future of sustainable production.

Fashion : Technology : Sustainability

Signals & Stats

Monzo tackles financial literacy with The Book of Money

British online bank Monzo has launched The Book of Money in response to research showing that half of Britons (51%) feel they are not reaching thei...

Finance : Gen Z : Education

Signals & Stats

Fairmont amplifies luxury with Devialet soundscapes

Fairmont Hotels & Resorts is elevating its global hospitality experience through a new partnership with French audio innovator Devialet.

Hospitality : Sound : Travel And Hospitality

Signals & Stats

Stat: P.Louise live shopping breaks record on TikTok Shop

Make-up brand P.Louise has reinforced its dominance on TikTok Shop, breaking records with its Christmas Showcase Live and generating £2m ($2.7m, €2...

Beauty : Retail : TikTok

Webinars

RSVP: Future Five 2026 Free Webinar

Join us on 23 October to track the five key consumer landscapes where we believe brands and businesses should be focusing their attention in 2026.

Webinar : Future Five : The Future Laboratory

Signals & Stats

Mastercard launches AI-powered stories for commuters

Mastercard has launched its Transit Tales campaign, which tailors classic stories to the length of commuters’ journeys.

Audiobooks : Australian : Commuters

Micro Trends

Innovation Debrief 2025: Resilient Appetites

In our Adaptive Appetites macrotrend report, we forecast that climate change and resource scarcity would drive the food and drink industry to re-in...

Technology : Food & Drink : Luxury

Markets

Gen Z Wellness Rebellion

Cigarettes, cocktails and control: Gen Z are rebelling against MAHA (Make America Healthy Again) rhetoric, self-optimisation and the wellness manda...

Food & Drink : Youth : Travel & Hospitality

Signals & Stats

Nike and Skims collaborate to set a new standard in women’s activewear

Nike and Skims have unveiled their first joint range. Spanning seven collections, 58 silhouettes and over 10,000 possible styling combinations, it ...

Fashion : Advertising : Sports & Leisure

Signals & Stats

Thebe Magugu becomes Belmond’s first designer-in-residence

Mount Nelson, A Belmond Hotel, has announced a new collaboration with South African designer Thebe Magugu, blending fashion, hospitality and c...

Hospitality : Luxury : Art

Signals & Stats

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...

Soft Sports : Digital Detox : Asics

Signals & Stats

Mud is rewilding the pet grooming industry

London-based start-up Mud™ is making a clean break from the polished pet aesthetic dominating the market.

Society : Design : Pets

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