'Branding'

Stat: People in the US face a growing financial safety-net crisis

Daily Signals

Stat: People in the US face a growing financial safety-net crisis

A new Credit One Bank survey of 1,150 Americans reveals a widening generational gap in financial resilience
Stat : Statistic : Finance
Stat: America’s millionaire class is growing faster than ever

Daily Signals

Stat: America’s millionaire class is growing faster than ever

According to UBS’s 2025 Global Wealth Report, more than 1,000 people became millionaires every day in America in 2024.
Wealth : Society : The Great Wealth Transfer
Stat: Consumer confidence recovers as British shoppers prioritise experience-led spending

Daily Signals

Stat: Consumer confidence recovers as British shoppers prioritise experience-led spending

According to Bauer Media Outdoor’s Audiences in Focus report, 38% of Britons say they’re spending more of their disposable income now than a year ago.
Cost Of Living : Economy : Shopping
New data set helps identify culturally specific biases in LLMs

Daily Signals

New data set helps identify culturally specific biases in LLMs

A new dataset called SHADES is helping researchers uncover how AI models internalise and reproduce harmful stereotypes in multiple languages.
AI : Technology : LLMs
Nike and Skims collaborate to set a new standard in women’s activewear

Daily Signals

Nike and Skims collaborate to set a new standard in women’s activewear

Nike and Skims have unveiled their first joint range. Spanning seven collections, 58 silhouettes and over 10,000 possible styling combinations, it ...
Fashion : Advertising : Sports & Leisure
Thebe Magugu becomes Belmond’s first designer-in-residence

Daily Signals

Thebe Magugu becomes Belmond’s first designer-in-residence

Mount Nelson, A Belmond Hotel, has announced a new collaboration with South African designer Thebe Magugu, blending fashion, hospitality and c...
Hospitality : Luxury : Art
Foresight Friday: Rose Coffey, senior foresight analyst

Daily Signals

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Soft Sports : Digital Detox : Asics
Mud is rewilding the pet grooming industry

Daily Signals

Mud is rewilding the pet grooming industry

London-based start-up Mud™ is making a clean break from the polished pet aesthetic dominating the market.
Society : Design : Pets
Mandarin Oriental to open first golf and wellness resort in Dubai

Daily Signals

Mandarin Oriental to open first golf and wellness resort in Dubai

Mandarin Oriental is expanding its luxury footprint in Dubai with its first dedicated golf resort and branded residences, set to open in 2030.
Travel : Hospitality : Luxury
Knight Frank’s research signals the rise of wellness in luxury real estate

Daily Signals

Knight Frank’s research signals the rise of wellness in luxury real estate

In The Residence Report, released in September 2025, global real estate consultancy Knight Frank explores the future of luxury residential developm...
Luxury : Real Estate : Wellness
Stat: The majority of Gen Alpha consumers buy clothes to create content

Daily Signals

Stat: The majority of Gen Alpha consumers buy clothes to create content

Clothing retailer PacSun’s study of more than 6,000 Gen Z and Gen Alpha consumers in the US reveals how fashion purchases are increasingly made for...
Gen Alpha : Fashion : Retail
Dubai Mallathon re-imagines shopping centres as climate-controlled fitness spaces

Daily Signals

Dubai Mallathon re-imagines shopping centres as climate-controlled fitness spaces

A new Dubai Mallathon initiative will see seven malls being used as indoor walking and running tracks throughout August 2025 under the patronage of...
Dubai : Dubai Malls : Mallathon
Stat: UK adults increasingly feel ultra-processed foods are hurting their health

Daily Signals

Stat: UK adults increasingly feel ultra-processed foods are hurting their health

A new survey by digital wellness platform Lifesum finds that 68% of UK adults believe ultra-processed foods (UPFs) are negatively impacting th...
Food : Drink : Health
Stat: UK Gen Z champion imperfect sustainability in fashion

Daily Signals

Stat: UK Gen Z champion imperfect sustainability in fashion

Gen Z are driving a nuanced shift in fashion, where quality and durability are increasingly valued, but not at the expense of affordability. Accord...
Gen Z : Fashion : Sustainability
Stat: US gamers turn to esports to boost athletic performance

Daily Signals

Stat: US gamers turn to esports to boost athletic performance

New findings from the Entertainment Software Association (ESA) reveal that 205.1m Americans aged 5–90 are regular gamers, with 60% of US adults eng...
Gaming : Stat : Statistic
Stat: Young travellers prioritise the journey as much as the destination

Daily Signals

Stat: Young travellers prioritise the journey as much as the destination

Nearly three-quarters (70%) of Millennials and Gen Z say they prefer to plan trips that focus on enjoying the journey as much as the destination, o...
Travel : Travel & Hospitality : Gen Z
Stat: Consumers globally are buying clothes they never wear

Daily Signals

Stat: Consumers globally are buying clothes they never wear

According to Statista Consumer Insights, a notable number of shoppers admit to buying clothes they never wear – a wasteful habit most common among ...
Fashion : Retail : Sustainability
Intimate Fantasy Escapism

Markets

Intimate Fantasy Escapism

Intimate fantasy roleplay is shifting to become an increasingly mainstream practice. Driven by growing fandoms, it represents a search for belongin...
Youth : Pop-culture & Media : Society
Chronodiets

Markets

Chronodiets

In a world that runs against our natural rhythms, a new movement in nutrition is synchronising meals and supplements with our biological clocks.
Health & Wellness : Food : Drink
Innovation Debrief 2025: Automated Accessibility

Micro Trends

Innovation Debrief 2025: Automated Accessibility

Although calls to defund diversity, equity and inclusion (DEI) initiatives across the US are growing louder, tech innovators continue to develop cu...
Beauty : Technology : Wearables
Innovation Debrief 2025: Resilient Appetites

Micro Trends

Innovation Debrief 2025: Resilient Appetites

In our Adaptive Appetites macrotrend report, we forecast that climate change and resource scarcity would drive the food and drink industry to re-in...
Technology : Food & Drink : Luxury
Future Five 2026: Future Spaces

Micro Trends

Future Five 2026: Future Spaces

As bleeding-edge technology creates almost limitless possibilities for the design of real-world spaces that merge the physical and digital realms, ...
Future Spaces : Retail : Technology
Gen Z Wellness Rebellion

Markets

Gen Z Wellness Rebellion

Cigarettes, cocktails and control: Gen Z are rebelling against MAHA (Make America Healthy Again) rhetoric, self-optimisation and the wellness manda...
Food & Drink : Youth : Travel & Hospitality
Belonging Bars

Micro Trends

Belonging Bars

Once defined by masculinity and bravado, the sports bar is being re-imagined to welcome audiences long excluded from sports culture, creating inclu...
Women's Sports : Inclusivity : Fan Culture
Nigeria’s Rave Revolution

Big Ideas

Nigeria’s Rave Revolution

Popularised by a surge in electronic music streaming, Nigeria’s rave scene is emerging as a vibrant space for hospitality, culture and community.
Youth : Pop-culture & Media : Gen Z
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