'Branding'

Intimate Fantasy Escapism

Markets

Intimate Fantasy Escapism

Intimate fantasy roleplay is shifting to become an increasingly mainstream practice. Driven by growing fandoms, it represents a search for belongin...
Youth : Pop-culture & Media : Society
Chronodiets

Markets

Chronodiets

In a world that runs against our natural rhythms, a new movement in nutrition is synchronising meals and supplements with our biological clocks.
Health & Wellness : Food : Drink
Premium Desserts

Markets

Premium Desserts

Not just for after dinner, desserts and sweet treats are becoming cultural markers that are reshaping rituals, redefining indulgence and influencin...
Dessert : Food & Drink : Hospitality
Compostable Cosmetics

Viewpoints

Compostable Cosmetics

British skincare brand Wildsmith and tech-bio innovator Shellworks are setting a new standard for sustainable luxury with Vivomer, a compostable, m...
Beauty : Sustainability : Design
Knight Frank’s research signals the rise of wellness in luxury real estate

Signals & Stats

Knight Frank’s research signals the rise of wellness in luxury real estate

In The Residence Report, released in September 2025, global real estate consultancy Knight Frank explores the future of luxury residential developm...
Luxury : Real Estate : Wellness
Stat: The majority of Gen Alpha consumers buy clothes to create content

Signals & Stats

Stat: The majority of Gen Alpha consumers buy clothes to create content

Clothing retailer PacSun’s study of more than 6,000 Gen Z and Gen Alpha consumers in the US reveals how fashion purchases are increasingly made for...
Gen Alpha : Fashion : Retail
Dubai Mallathon re-imagines shopping centres as climate-controlled fitness spaces

Signals & Stats

Dubai Mallathon re-imagines shopping centres as climate-controlled fitness spaces

A new Dubai Mallathon initiative will see seven malls being used as indoor walking and running tracks throughout August 2025 under the patronage of...
Dubai : Dubai Malls : Mallathon
Stat: UK adults increasingly feel ultra-processed foods are hurting their health

Signals & Stats

Stat: UK adults increasingly feel ultra-processed foods are hurting their health

A new survey by digital wellness platform Lifesum finds that 68% of UK adults believe ultra-processed foods (UPFs) are negatively impacting th...
Food : Drink : Health
Stat: UK Gen Z champion imperfect sustainability in fashion

Signals & Stats

Stat: UK Gen Z champion imperfect sustainability in fashion

Gen Z are driving a nuanced shift in fashion, where quality and durability are increasingly valued, but not at the expense of affordability. Accord...
Gen Z : Fashion : Sustainability
Stat: US gamers turn to esports to boost athletic performance

Signals & Stats

Stat: US gamers turn to esports to boost athletic performance

New findings from the Entertainment Software Association (ESA) reveal that 205.1m Americans aged 5–90 are regular gamers, with 60% of US adults eng...
Gaming : Stat : Statistic
Stat: Young travellers prioritise the journey as much as the destination

Signals & Stats

Stat: Young travellers prioritise the journey as much as the destination

Nearly three-quarters (70%) of Millennials and Gen Z say they prefer to plan trips that focus on enjoying the journey as much as the destination, o...
Travel : Travel & Hospitality : Gen Z
Stat: Consumers globally are buying clothes they never wear

Signals & Stats

Stat: Consumers globally are buying clothes they never wear

According to Statista Consumer Insights, a notable number of shoppers admit to buying clothes they never wear – a wasteful habit most common among ...
Fashion : Retail : Sustainability
The Future of Intelligent Beauty breakfast briefing

Signals & Stats

The Future of Intelligent Beauty breakfast briefing

The Future Laboratory and AI skincare brand Renude co-hosted a breakfast briefing at The Curve Club in Shoreditch earlier this month to explore The...
Beauty : Technology : AI
Stat: US Gen Alpha favour consoles over mobiles for game play

Signals & Stats

Stat: US Gen Alpha favour consoles over mobiles for game play

Despite assumptions that mobile gaming dominates among young people, a new US report reveals that Generation Alpha are leading the charge in consol...
Statistic : Gaming : Media
Zara launches travel mode feature to enhance customer experience

Signals & Stats

Zara launches travel mode feature to enhance customer experience

Zara, the flagship brand of Inditex, has unveiled a new travel mode feature in its mobile app, aimed at enriching the customer experience during tr...
Retail : Technology : Fashion
Primark’s Never Basic campaign champions quality and style at affordable prices

Signals & Stats

Primark’s Never Basic campaign champions quality and style at affordable prices

Primark is spotlighting affordable fashion essentials with the launch of its new spring/summer campaign, Never Basic – Standout Quality.
Primark : Fashion : Value Redefined
Trendmood translates online clout into physical retail

Signals & Stats

Trendmood translates online clout into physical retail

Instagram beauty scoop account @trendmood1 is making its first foray into physical retail with a Los Angeles pop-up set to open this summer.
Retail : Beauty : Pop Culture & Media
Stella McCartney debuts plant-based feathers at Paris Fashion Week

Signals & Stats

Stella McCartney debuts plant-based feathers at Paris Fashion Week

At Paris Fashion Week, Stella McCartney unveiled a striking alternative to bird feathers: plant-based Fevvers.
Stella McCartney : Fevvers : Feathers
Savoury Beauty Market

Markets

Savoury Beauty Market

In a market saturated with sweet scents, beauty brands are turning to savoury profiles that trigger nostalgia, stir emotion and draw on regional fl...
Food & Drink : Beauty : Health & Wellness
NRF 2025 Retail’s Big Show Europe: Thinking beyond omnichannel

Signals & Stats

NRF 2025 Retail’s Big Show Europe: Thinking beyond omnichannel

In Paris, on the third and final day of NRF 2025 Retail’s Big Show Europe, conversations shifted toward the future of retail and the opportunities ...
Retail : Global Events : NRF
Stat: US study suggests Gen Alpha are fuelling cinema revival

Signals & Stats

Stat: US study suggests Gen Alpha are fuelling cinema revival

A new US survey from entertainment researchers NRG found that 59% of Gen Alpha prefer watching films in cinemas rather than at home, comp...
Stat : Stats : Statistic
Stat: Impulse shopping fuels £64bn ($86.7bn, €74.3bn) retail opportunity

Signals & Stats

Stat: Impulse shopping fuels £64bn ($86.7bn, €74.3bn) retail opportunity

Consumers are spending more and doing so more impulsively, according to a study by Vanquis. The research reveals that Brits now make an averag...
Statistic : Retail : Shopping
eBay and Small Business Britain back UK’s side-hustle economy

Signals & Stats

eBay and Small Business Britain back UK’s side-hustle economy

As side hustling cements itself as the UK’s dominant route into entrepreneurship, Small Business Britain and eBay have launched a free six-week onl...
EBay : Small Business Britain : Side Hustle Economy
Stat: Europe enjoys tourism boom amid fall in international visitors to US

Signals & Stats

Stat: Europe enjoys tourism boom amid fall in international visitors to US

Europe is on track for a record-breaking year in tourism, with international visitor spending expected to rise 11% in 2025 to reach £620bn ($838bn,...
Travel : Tourism : Stat
Stat: UK shopping centres lag in EV charging infrastructure

Signals & Stats

Stat: UK shopping centres lag in EV charging infrastructure

A new study by Zenith, a UK leasing and fleet management firm, reveals that 20% of the country’s shopping centres lack any electric vehicle (EV) ch...
Electric Vehicles : EV : Charging Points
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