'Branding'

Stat: Europe enjoys tourism boom amid fall in international visitors to US

News

Stat: Europe enjoys tourism boom amid fall in international visitors to US

Europe is on track for a record-breaking year in tourism, with international visitor spending expected to rise 11% in 2025 to reach £620bn ($838bn,...
Travel : Tourism : Stat
Stat: UK shopping centres lag in EV charging infrastructure

News

Stat: UK shopping centres lag in EV charging infrastructure

A new study by Zenith, a UK leasing and fleet management firm, reveals that 20% of the country’s shopping centres lack any electric vehicle (EV) ch...
Electric Vehicles : EV : Charging Points
Stat: British Gen Alphas are listening to CDs and vinyl

News

Stat: British Gen Alphas are listening to CDs and vinyl

Nearly half of Generation Alpha are turning to physical music formats, according to new research from Key Production.
Gen Alpha : Music : Media
The global happiness curve is flattening for Gen Z

News

The global happiness curve is flattening for Gen Z

The long-established U-shaped happiness curve – high in youth, dipping in midlife and rising again in old age – appears to be flattening.
Gen Z : Health : Wellness
Clinique La Prairie targets epigenetic wellness with Epinome supplement launch

News

Clinique La Prairie targets epigenetic wellness with Epinome supplement launch

Clinique La Prairie has launched Epinome, an ultra-targeted supplement designed to support cellular health and longevity through epigenetic regulat...
Health : Wellness : Longevity Lifestyles
Imprudence’s climatic drop imagines adaptive futures for a warmer world

News

Imprudence’s climatic drop imagines adaptive futures for a warmer world

To mark its 10th anniversary, Paris-based design studio Imprudence is launching a series of speculative drops exploring possible futures.
Design : Sustainability : Fashion
Lidl becomes first UK supermarket to sell on TikTok shop

News

Lidl becomes first UK supermarket to sell on TikTok shop

Lidl has made history as the first UK supermarket to sell products via TikTok Shop, launching a limited-edition high-protein bundle for just £5. 
Food & Drink : Retail : Pop-culture & Media
New insurance product shields celebrities from cancel culture fallout

News

New insurance product shields celebrities from cancel culture fallout

A new insurance policy is offering high-profile individuals protection against the reputational and financial risks of cancel culture.
Finance : Pop-culture & Media : Society
Stat: Dry January goes mainstream, driven by wellness-focused consumers 

News

Stat: Dry January goes mainstream, driven by wellness-focused consumers 

Dry January, once considered a niche wellness trend, has firmly entered the mainstream. This year, 22% of US adults aged 21 or over are participati...
Food & Drink : Dry January : Dry January Events 2025
Brand Innovation Debrief: Miu Miu

Big Ideas

Brand Innovation Debrief: Miu Miu

Miuccia Prada’s sister brand has come of age, offering valuable insights on thriving amid a luxury slowdown by harnessing virality, championing cul...
Miu Miu : Prada Group : Luxury
Foresight Friday: Rose Coffey, senior foresight analyst

News

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight Friday : Fashion : Sustainability
Wildsmith translates tree intelligence into a sonic wellbeing journey

News

Wildsmith translates tree intelligence into a sonic wellbeing journey

Following its progressive moves into sustainable skincare and regenerative design, Wildsmith is now turning to sound as a wellness modality.
Beauty : Wellness : Nature
Stat: Connected tech boosts loyalty as consumers seek smarter brand interactions

News

Stat: Connected tech boosts loyalty as consumers seek smarter brand interactions

More than a quarter of consumers are willing to pay more for a product that offers a connected experience such as a QR code, visual search, AR or N...
Stats : Stat : Technology
Detty December’s Cultural Capital

Viewpoints

Detty December’s Cultural Capital

Beyond music and parties, end-of-year festivities in Nigeria and Ghana represent a new model for cultural tourism that strengthens diasporic bonds ...
Travel & Hospitality : Youth : Detty December
Stat: Gen Z Brits wish they were growing up without the internet

News

Stat: Gen Z Brits wish they were growing up without the internet

Nearly half (47%) of UK people aged 16–21 would rather grow up in a world without the internet, according to new research published by certificatio...
Technology : Teen Tech Welfare : Teens Tech And Tapping Out
Birth of womb transplant baby marks a milestone in fertility innovation

News

Birth of womb transplant baby marks a milestone in fertility innovation

The first British baby born to a mother with a transplanted womb has been safely delivered.
Technology : Health : Society
Target taps Kate Spade New York for affordable capsule collection

News

Target taps Kate Spade New York for affordable capsule collection

Target is teaming up with Kate Spade New York for a limited-edition collection launching on 12 April 2025.
Fashion : Retail : Target
Module 18 Advanced Scenario Planning

Foresight Masterclass Series 1

Module 18 Advanced Scenario Planning

Scenario planning concedes that different future paths are open to us, and that it is up to us to ‘imagineer’ these future possibilities rather tha...
Masterclass
Stat: US couples are opting for lab-grown diamonds in engagement rings

News

Stat: US couples are opting for lab-grown diamonds in engagement rings

More than half (52%) of Millennial and Gen Z couples are opting for lab-grown over natural diamonds for their engagement rings, according to The Kn...
Luxury : Fashion : Society
Stat: Tennis participation surges in the US

News

Stat: Tennis participation surges in the US

Tennis participation in the US has hit a record high for the fifth consecutive year, with 25.7m individuals picking up a racket in 2024 – an 8% inc...
Sports & Leisure : Society : Health & Wellness
Stat: LGBTQ+ identification in the US reaches record high, driven by Gen Z

News

Stat: LGBTQ+ identification in the US reaches record high, driven by Gen Z

LGBTQ+ identification in the US has reached an all-time high of 9.3%, up from 7.6% in 2023, according to a report released by Gallup.
Culture : Society : LGBT
Future Forecast 2025

Macro Trends

Future Forecast 2025

We don’t just spot what’s next across 10 different sectors; we explain why it matters to your business now and how it connects to the larger cultur...
Future Forecast : Report : The Future Laboratory
Gen Z reverse the gender pay gap

News

Gen Z reverse the gender pay gap

A subtle but significant shift is emerging among young men and women in the UK.
Gen Z : Gender : Gender Pay Gap
Heineken launches innovation studio to supercharge social drinking

News

Heineken launches innovation studio to supercharge social drinking

Brewing company Heineken has launched Heineken Studio, a new experimental platform designed to redefine the social drinking experience.
Hospitality : Food And Drink : Beer
India’s coffee rave scene brews a new way to socialise

News

India’s coffee rave scene brews a new way to socialise

A new kind of party is percolating across India as Gen Z embraces caffeine over cocktails, as reported by Elle India.
Drink : Hospitality : Food
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