'Branding'

Stat: British Gen Alphas are listening to CDs and vinyl

Signals & Stats

Stat: British Gen Alphas are listening to CDs and vinyl

Nearly half of Generation Alpha are turning to physical music formats, according to new research from Key Production.
Gen Alpha : Music : Media
The global happiness curve is flattening for Gen Z

Signals & Stats

The global happiness curve is flattening for Gen Z

The long-established U-shaped happiness curve – high in youth, dipping in midlife and rising again in old age – appears to be flattening.
Gen Z : Health : Wellness
Clinique La Prairie targets epigenetic wellness with Epinome supplement launch

Signals & Stats

Clinique La Prairie targets epigenetic wellness with Epinome supplement launch

Clinique La Prairie has launched Epinome, an ultra-targeted supplement designed to support cellular health and longevity through epigenetic regulat...
Health : Wellness : Longevity Lifestyles
Nigeria’s Rave Revolution

Big Ideas

Nigeria’s Rave Revolution

Popularised by a surge in electronic music streaming, Nigeria’s rave scene is emerging as a vibrant space for hospitality, culture and community.
Youth : Pop-culture & Media : Gen Z
Phygital Fittings

Micro Trends

Phygital Fittings

Virtual fashion try-ons are evolving into intelligent styling engines, powered by volumetric capture, generative AI and ambient interfaces.
Fashion : Retail : Technology
Brand Innovation Debrief: Aman

Big Ideas

Brand Innovation Debrief: Aman

 Aman stands at the pinnacle of ultra-luxury, marrying other-worldly natural beauty, bespoke hospitality and unrivalled rare experiences perfe...
Luxury : Travel : Hospitality
Rixo launches pre-loved resale platform

Signals & Stats

Rixo launches pre-loved resale platform

British fashion brand Rixo is expanding its circular ambitions with the launch of Rixo Pre-Loved, a resale platform where customers buy and sell it...
Retail : Fashion : Sutainability
Sweaty Betty champions body confidence with Wear the Damn Shorts campaign

Signals & Stats

Sweaty Betty champions body confidence with Wear the Damn Shorts campaign

Sweaty Betty is back with a powerful new chapter of its Wear the Damn Shorts campaign, confronting women’s leg-related insecurities head-on.
Advertising : Sports : Wellness
BritBox reveals 14-hour one-shot film tribute to British tv

Signals & Stats

BritBox reveals 14-hour one-shot film tribute to British tv

In a bold stand against CGI and AI imagery, BritBox’s latest campaign See It Differently brings back the magic of real-time filmmaking.
Britbox : Storytelling : Interactive Storytelling
Gen Z in Brazil

Markets

Gen Z in Brazil

Driven by a quest for purpose, Brazil’s Gen Z are honouring their roots in inventive ways – raising the bar for inclusive fashion, global fandom an...
Youth : Pop-culture & Media : Gen Z
Innovation Debrief 2025: Sober Socials

Micro Trends

Innovation Debrief 2025: Sober Socials

Amid digital overload, consumers are seeking moments of connection away from the internet. But for many, sobriety, connection and affordability are...
Society : Sports & Leisure : Youth
Pimp My Ride

Markets

Pimp My Ride

The automotive world is revving up the in-car experience by integrating gaming, entertainment and smart technology, transforming how passengers eng...
Technology : Automotive : Design
Foresight Friday: Rose Coffey, senior foresight analyst

Signals & Stats

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight Friday : Fashion : Sustainability
Wildsmith translates tree intelligence into a sonic wellbeing journey

Signals & Stats

Wildsmith translates tree intelligence into a sonic wellbeing journey

Following its progressive moves into sustainable skincare and regenerative design, Wildsmith is now turning to sound as a wellness modality.
Beauty : Wellness : Nature
Stat: Connected tech boosts loyalty as consumers seek smarter brand interactions

Signals & Stats

Stat: Connected tech boosts loyalty as consumers seek smarter brand interactions

More than a quarter of consumers are willing to pay more for a product that offers a connected experience such as a QR code, visual search, AR or N...
Stats : Stat : Technology
Luxe Comfort Foods

Markets

Luxe Comfort Foods

Comfort food is getting a luxurious makeover, as nostalgic and fast food favourites are being re-imagined with gourmet flair into playful, premium ...
Luxury : Food : Hospitality
Louis Vuitton, Chanel and Hermès are the top trending brands on eBay

Signals & Stats

Louis Vuitton, Chanel and Hermès are the top trending brands on eBay

Ahead of its pre-loved fashion shows at New York and London Fashion Week, eBay has released its second trend report, analysing global purchases and...
EBay : Luxury : Second-hand
Gen Z reverse the gender pay gap

Signals & Stats

Gen Z reverse the gender pay gap

A subtle but significant shift is emerging among young men and women in the UK.
Gen Z : Gender : Gender Pay Gap
Heineken launches innovation studio to supercharge social drinking

Signals & Stats

Heineken launches innovation studio to supercharge social drinking

Brewing company Heineken has launched Heineken Studio, a new experimental platform designed to redefine the social drinking experience.
Hospitality : Food And Drink : Beer
India’s coffee rave scene brews a new way to socialise

Signals & Stats

India’s coffee rave scene brews a new way to socialise

A new kind of party is percolating across India as Gen Z embraces caffeine over cocktails, as reported by Elle India.
Drink : Hospitality : Food
Haraku’s The One Noodle targets Indonesia’s gaming community

Signals & Stats

Haraku’s The One Noodle targets Indonesia’s gaming community

Ramen brand Haraku Ramen Halal has launched The One Noodle – a limited-edition, 3.5-metre-long noodle engineered specifically for gamers.
Food : Gaming : Pop Culture
Stat: Americans push back against tipflation

Signals & Stats

Stat: Americans push back against tipflation

Tipping fatigue is intensifying across the US, with 65% of consumers saying they are tired of tipping – up from 53% in 2023, according to Popmenu’s...
Retail : US Market : Hospitality
Heston Blumenthal creates menu for appetite suppressant users

Signals & Stats

Heston Blumenthal creates menu for appetite suppressant users

Renowned chef Heston Blumenthal has launched a new tasting menu, The Mindful Experience, tailored for diners taking weight loss and appetite suppre...
Health : Food : Hospitality
Stat: CMOs embrace AI while doubling down on human creativity 

Signals & Stats

Stat: CMOs embrace AI while doubling down on human creativity 

Dentsu Creative has released its 2025 CMO report, which draws on insights from nearly 2,000 senior marketing leaders in 14 countries about marketin...
Technology : Stat : AI
Stat: Cannabis-infused drinks reshape America’s after-work rituals

Signals & Stats

Stat: Cannabis-infused drinks reshape America’s after-work rituals

A growing number of young American professionals are swapping post-work alcoholic beverages for cannabis-infused alternatives, signalling a cultura...
Statistic : Cannabis : Alcohol
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