LS:N Global

Macro Trends

The Great Beauty Blur

Beauty has become monotonous, influenced by powerful algorithms that entrench long-standing ideals. Its future depends on embracing complexity, fri...

Viewpoints

Engineering Serendipity

The Future Laboratory sits down with Lea Lemaire, lead creative strategist at Amsterdam design studio Random Studio, to explore why the future of e...

Retail : Design : Beauty

Viewpoints

Black Creativity Must Move From Collabs to Ownership

Brands crave the cultural capital of Black creatives – but it’s time to move beyond collaboration. Normalising Black ownership is the next step, wr...

Advertising : Pop Culture & Media : Fashion

Communities

Gen Z Parents

Meet the Gen Z parents (born between 1997 and 2012) of Gen Alpha and Gen Beta, who are busy raising the next generation.

Youth : Home And Family : Generations

Markets

New Era Beer

From the addition of functional ingredients to the use of draught-tolerant grains, the beer market – and drinking venues – are innovating and evolv...

Food & Drink : Sustainability : Health & Wellness

Daily Signals

The North Face fuses ancient art with performance gear

As Lunar New Year approaches, The North Face is celebrating both the Year of the Horse and its 60th anniversary with a limited-edition collection t...

Fashion : Luxury : Sports

Daily Signals

Why smartphone-free is becoming a Christmas gift rule for kids

UK grassroots organisation Smartphone Free Childhood has launched a nationwide Christmas campaign urging parents to delay giving smartphones to the...

Advertising : Technology : Youth

Daily Signals

Rapha opens Shanghai Clubhouse for cycling and design enthusiasts

Cycling apparel brand Rapha has opened its first mainland China Clubhouse in Shanghai, signalling a strategic push into one of the world’s fastest-...

Retail : Sport : Cycling

Daily Signals

Stat: Half of all service cases will be resolved by AI in two years

Artificial intelligence is rapidly reshaping customer service, with half of all service cases expected to be resolved by AI within two years, accor...

Statistic : AI : Artificial Intelligence

Macro Trends

Optimised Odysseys

Travel has entered a redefining age in which every element must be optimised, from planning to presence, to deliver truly purposeful, personalised ...

Travel & Hospitality : Technology : Sports & Leisure

Micro Trends

Future Five 2026: Mobility

As electrification and the promise of autonomous vehicles and air taxi travel redefine the possibilities of future mobility, flexibility has become...

Mobility : Travel & Hospitality : Technology

Daily Signals

The Holiday & Travel Show 2026: Why experience-led staycations are defining the future of travel

Destinations: The Holiday & Travel Show returned to Olympia London as a key barometer for the future of tourism, bringing together 600 travel b...

Travel : Hospitality : Staycations

Macro Trends

Gen Z: Global Youth Atlas

In this exclusive report, The Future Laboratory travels from Brazil to South Korea, and Kenya to India, to analyse what local Gen Z think, need and...

Gen Z : Generations : Youth

Daily Signals

Pentagram crafts human-centric identity to bring GEIUK gender data to life

Independent design agency Pentagram has created a visual identity for GEIUK, the UK’s first tool to measure, map and monitor gender inequality at l...

Design : Data : Gender

Daily Signals

Foresight Friday: Alice Crossley, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst ...

Health & Wellness : Food & Drink : Foresight Friday

Daily Signals

The Trend: Coffee Shop Raves

Coffee shops are emerging as the new hubs for daytime raves, driven by a generation of sober-conscious consumers seeking real-life connection and fun.

Food And Drink : Coffee Shop Raves : Hospitality

Markets

Future Museums

Museums are transforming through immersive technology, sensory storytelling and community-centred programming, reshaping visitor experience and red...

Design : Pop-culture & Media : Technology

Daily Signals

A daily recap from Web Summit 2025: Circular and creator economies take centre stage

More than 70,000 attendees and 2,500 start-ups have gathered in Lisbon for Web Summit 2025, where circular innovation and the creator economy have ...

Global Events : Technology : Sustainability

Daily Signals

London welcomes the world’s first Museum of Youth Culture

The world’s first permanent museum dedicated to youth culture is set to open in Camden, London, in December 2025.

Youth : Culture : Museum

Daily Signals

Stat: E-commerce enters the age of spontaneity as AI reshapes discovery

A new consumer survey by AB Tasty highlights five e-commerce trends set to define winning strategies in 2026, pointing to a more spontaneous, AI-le...

Retail : Ecommerce : Online Shopping

Daily Signals

Stat: Gen Z’s screen time isn’t slowing down

Despite growing cultural narratives about going offline, Gen Z’s screen time in the US is still accelerating.

Technology : Gen Z : Statistic

Daily Signals

Why climate change could erase Europe’s Alps glaciers by 2100

Europe’s Alps are on course to lose nearly all (97%) of their glaciers by the end of the century, highlighting how climate change is redefining som...

Environment : Sustainability : Travel

Daily Signals

Football Manager and Sky Sports turn female gamers into real-life football coaches to close gender gap

Xbox, Sky Sports and Football Manager have launched Missing Managers, a campaign created with McCann London that turns gaming into a real-world coa...

Sport : Gaming : Technology

Daily Signals

Nike launches neuroscience-based footwear to boost athlete focus and presence

Nike has introduced Mind 001 and Mind 002, the first neuroscience-driven footwear designed to help athletes lock in their mindset pre- and post-com...

Sport : Fashion : Health

Daily Signals

Stat: Study shows decline in social media use among younger adults

Adults are spending less time on social media, following a peak three years ago. By the end of 2024, those aged 16 or older were spending an averag...

Media : Technology : Statistic

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