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Daily Signals
BBH Singapore creates the country’s first legal chewing gum for more than 30 years
Creative agency BBH Singapore has developed Unthinkables, a hyper-chewy flavoured candy designed to mimic gum but made without a gum base to bypass...
Singapore
:
Advertising
:
Pop Culture & Media
Micro Trends
Goldilocks Tech
A new era of ‘Goldilocks tech’ is prioritising a human-first approach, blending the best aspects of the ‘old’ internet with the convenience and sec...
Technology
:
Pop-culture & Media
:
Design
Macro Trends
Optimised Odysseys
Travel has entered a redefining age in which every element must be optimised, from planning to presence, to deliver truly purposeful, personalised ...
Travel & Hospitality
:
Technology
:
Sports & Leisure
Viewpoints
Cyberchondria and Its Cure
The democratisation of medical knowledge – and the spread of fake news – has opened the doors to a new kind of cyberchondria. Jay Topham, co-founde...
Design
:
Technology
:
Health
Micro Trends
Future Five 2026: Mobility
As electrification and the promise of autonomous vehicles and air taxi travel redefine the possibilities of future mobility, flexibility has become...
Mobility
:
Travel & Hospitality
:
Technology
Markets
Third Culture Cuisines
Fusion cuisine, from TikTok chefs to experimental menus, is becoming a bold expression of identity and cultural pride, fuelled by third-culture coo...
Food & Drink
:
Society
:
Pop-culture & Media
Micro Trends
Millennial Parent Playdates
As Millennials embrace intentional parenthood, a new wave of playdates is blending culture, community and parenting support.
Society
:
Health & Wellness
:
Youth
Daily Signals
Foresight Friday: Alice Crossley, senior foresight analyst
Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst ...
Health & Wellness
:
Food & Drink
:
Foresight Friday
Daily Signals
The Trend: Coffee Shop Raves
Coffee shops are emerging as the new hubs for daytime raves, driven by a generation of sober-conscious consumers seeking real-life connection and fun.
Food And Drink
:
Coffee Shop Raves
:
Hospitality
Markets
Future Museums
Museums are transforming through immersive technology, sensory storytelling and community-centred programming, reshaping visitor experience and red...
Design
:
Pop-culture & Media
:
Technology
Daily Signals
A daily recap from Web Summit 2025: Circular and creator economies take centre stage
More than 70,000 attendees and 2,500 start-ups have gathered in Lisbon for Web Summit 2025, where circular innovation and the creator economy have ...
Global Events
:
Technology
:
Sustainability
Daily Signals
London welcomes the world’s first Museum of Youth Culture
The world’s first permanent museum dedicated to youth culture is set to open in Camden, London, in December 2025.
Youth
:
Culture
:
Museum
Daily Signals
Foresight Friday: Temi Adepoju, foresight intern
Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight intern Temi Ade...
Foresight Friday
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Burberry
:
A Level Results Day
Daily Signals
Why climate change could erase Europe’s Alps glaciers by 2100
Europe’s Alps are on course to lose nearly all (97%) of their glaciers by the end of the century, highlighting how climate change is redefining som...
Environment
:
Sustainability
:
Travel
Daily Signals
Football Manager and Sky Sports turn female gamers into real-life football coaches to close gender gap
Xbox, Sky Sports and Football Manager have launched Missing Managers, a campaign created with McCann London that turns gaming into a real-world coa...
Sport
:
Gaming
:
Technology
Daily Signals
Nike launches neuroscience-based footwear to boost athlete focus and presence
Nike has introduced Mind 001 and Mind 002, the first neuroscience-driven footwear designed to help athletes lock in their mindset pre- and post-com...
Sport
:
Fashion
:
Health
Daily Signals
Stat: Study shows decline in social media use among younger adults
Adults are spending less time on social media, following a peak three years ago. By the end of 2024, those aged 16 or older were spending an averag...
Media
:
Technology
:
Statistic
Daily Signals
Travel platform Curated Spaces is powered by trusted tastemakers
Travel start-up Curated Spaces has launched a booking platform that puts personal style, trusted recommendations and curated experiences at the hea...
Travel
:
Hospitality
:
Digital
Daily Signals
Stat: The running boom is powering New York’s economy
Running is proving to be big business for New York, according to the latest Economic Impact Study from New York Road Runners (NYRR).
Sport
:
Health
:
Running
Webinars
The Great Beauty Blur On-demand Webinar
Beauty is blurring, and so is our ability to tell what’s real, what’s filtered, and what’s human. Catch up on the latest macrotrend report overview.
Beauty
:
Health
:
Wellness
Daily Signals
Stat: Cognitive difficulties rising sharply among young American adults
A new study published in Neurology reveals a significant increase in self-reported cognitive difficulties among US adults, particularly those under...
Health
:
Wellness
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US Market
Daily Signals
Ralph Lauren launches AI styling companion with Microsoft
Ralph Lauren has partnered with Microsoft to launch Ask Ralph, an AI-powered conversational styling tool designed to bring personalised fashion adv...
Technology
:
AI
:
Fashion
Daily Signals
Jo Malone finds growth in China’s live-stream boom
Fragrance house Jo Malone has tapped into China’s e-idol economy with a group live-stream featuring male idol group Joy X on the short-form video-s...
Retail
:
Technology
:
Live Shopping
Markets
Grab-and-Go Cuisine
Food brands are re-inventing convenience with healthier, snackable and culturally relevant formats designed for time-poor consumers.
Food & Drink
:
Society
:
Health & Wellness
Daily Signals
Cash App taps Timothée Chalamet for youth-friendly money talk
Cash App has launched an integrated brand campaign featuring Academy Award-nominated actor Timothée Chalamet which aims to foster intergenerational...
Finance
:
Gen Z
:
Youth
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