'Branding'

Optimised Odysseys

Macro Trends

Optimised Odysseys

Travel has entered a redefining age in which every element must be optimised, from planning to presence, to deliver truly purposeful, personalised ...
Travel & Hospitality : Technology : Sports & Leisure
Cyberchondria and Its Cure

Viewpoints

Cyberchondria and Its Cure

The democratisation of medical knowledge – and the spread of fake news – has opened the doors to a new kind of cyberchondria. Jay Topham, co-founde...
Design : Technology : Health
Future Five 2026: Mobility

Micro Trends

Future Five 2026: Mobility

As electrification and the promise of autonomous vehicles and air taxi travel redefine the possibilities of future mobility, flexibility has become...
Mobility : Travel & Hospitality : Technology
Third Culture Cuisines

Markets

Third Culture Cuisines

Fusion cuisine, from TikTok chefs to experimental menus, is becoming a bold expression of identity and cultural pride, fuelled by third-culture coo...
Food & Drink : Society : Pop-culture & Media
Millennial Parent Playdates

Micro Trends

Millennial Parent Playdates

As Millennials embrace intentional parenthood, a new wave of playdates is blending culture, community and parenting support.
Society : Health & Wellness : Youth
Tactile Touchpoints

Viewpoints

Tactile Touchpoints

Nathalie Valmary, founder of notebook brand Louise Carmen, talks to LS:N Global about repositioning the leather journal as a personal sanctuary of ...
Design : Pop-culture & Media : Society
A daily recap from Web Summit 2025: Circular and creator economies take centre stage

Daily Signals

A daily recap from Web Summit 2025: Circular and creator economies take centre stage

More than 70,000 attendees and 2,500 start-ups have gathered in Lisbon for Web Summit 2025, where circular innovation and the creator economy have ...
Global Events : Technology : Sustainability
London welcomes the world’s first Museum of Youth Culture

Daily Signals

London welcomes the world’s first Museum of Youth Culture

The world’s first permanent museum dedicated to youth culture is set to open in Camden, London, in December 2025.
Youth : Culture : Museum
Foresight Friday: Temi Adepoju, foresight intern

Daily Signals

Foresight Friday: Temi Adepoju, foresight intern

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight intern Temi Ade...
Foresight Friday : Burberry​ : A Level Results Day
Nike and NorBlack NorWhite combine women’s sportswear with Indian craftsmanship

Daily Signals

Nike and NorBlack NorWhite combine women’s sportswear with Indian craftsmanship

Nike has teamed up with Indian design studio NorBlack NorWhite to launch a bold women’s collection that blends sport, style and culture.
Fashion : Health & Wellness : Identities
Nike launches neuroscience-based footwear to boost athlete focus and presence

Daily Signals

Nike launches neuroscience-based footwear to boost athlete focus and presence

Nike has introduced Mind 001 and Mind 002, the first neuroscience-driven footwear designed to help athletes lock in their mindset pre- and post-com...
Sport : Fashion : Health
Stat: Study shows decline in social media use among younger adults

Daily Signals

Stat: Study shows decline in social media use among younger adults

Adults are spending less time on social media, following a peak three years ago. By the end of 2024, those aged 16 or older were spending an averag...
Media : Technology : Statistic
Travel platform Curated Spaces is powered by trusted tastemakers

Daily Signals

Travel platform Curated Spaces is powered by trusted tastemakers

Travel start-up Curated Spaces has launched a booking platform that puts personal style, trusted recommendations and curated experiences at the hea...
Travel : Hospitality : Digital
Stat: The running boom is powering New York’s economy

Daily Signals

Stat: The running boom is powering New York’s economy

Running is proving to be big business for New York, according to the latest Economic Impact Study from New York Road Runners (NYRR).
Sport : Health : Running
The Great Beauty Blur On-demand Webinar

Webinars

The Great Beauty Blur On-demand Webinar

Beauty is blurring, and so is our ability to tell what’s real, what’s filtered, and what’s human. Catch up on the latest macrotrend report overview.
Beauty : Health : Wellness
Stat: Cognitive difficulties rising sharply among young American adults

Daily Signals

Stat: Cognitive difficulties rising sharply among young American adults

A new study published in Neurology reveals a significant increase in self-reported cognitive difficulties among US adults, particularly those under...
Health : Wellness : US Market
Ralph Lauren launches AI styling companion with Microsoft

Daily Signals

Ralph Lauren launches AI styling companion with Microsoft

Ralph Lauren has partnered with Microsoft to launch Ask Ralph, an AI-powered conversational styling tool designed to bring personalised fashion adv...
Technology : AI : Fashion
Jo Malone finds growth in China’s live-stream boom

Daily Signals

Jo Malone finds growth in China’s live-stream boom

Fragrance house Jo Malone has tapped into China’s e-idol economy with a group live-stream featuring male idol group Joy X on the short-form video-s...
Retail : Technology : Live Shopping
Grab-and-Go Cuisine

Markets

Grab-and-Go Cuisine

Food brands are re-inventing convenience with healthier, snackable and culturally relevant formats designed for time-poor consumers.
Food & Drink : Society : Health & Wellness
Cash App taps Timothée Chalamet for youth-friendly money talk

Daily Signals

Cash App taps Timothée Chalamet for youth-friendly money talk

Cash App has launched an integrated brand campaign featuring Academy Award-nominated actor Timothée Chalamet which aims to foster intergenerational...
Finance : Gen Z : Youth
Joe Wicks’ Activate turns movement into play for kids

Daily Signals

Joe Wicks’ Activate turns movement into play for kids

Fitness trainer Joe Wicks is swapping live-action workouts for animation with Activate – a lively new series of five-minute fitness bursts designed...
Fitness : Health And Wellbeing : Gen Alpha
Stat: New overtourism report maps the global crisis

Daily Signals

Stat: New overtourism report maps the global crisis

Wellness Retreat Magazine’s 2025 Overtourism Report ranks 40 major cities facing acute tourism saturation – and the data underscores a growing imba...
Statistic : Stat : Overtourism
Australia approves nation’s first lab-grown meat for high-end menus

Daily Signals

Australia approves nation’s first lab-grown meat for high-end menus

Australia has approved its first lab-grown meat products, with Sydney-food-tech start-up Vow set to serve cultured quail dishes in upscale restaura...
Cultivated Meat : Lab-grown Meat : Lab Grown
Goldilocks Tech

Micro Trends

Goldilocks Tech

A new era of ‘Goldilocks tech’ is prioritising a human-first approach, blending the best aspects of the ‘old’ internet with the convenience and sec...
Technology : Pop-culture & Media : Design
The Future of Dating Apps

Viewpoints

The Future of Dating Apps

Hinge is the ‘designed to be deleted’ dating app now turning to real-life connections to tackle Gen Z loneliness. LS:N Global speaks to president a...
Home & Family : Technology : Pop Culture & Media
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