'Branding'

Dirt as Dissent

Micro Trends

Dirt as Dissent

Crafted dirt is re-emerging as fashion’s language of dissent, resisting disposability and digital polish through soil, stains and the marks of huma...
Fashion : Beauty : Luxury
Muscle Longevity

Big Ideas

Muscle Longevity

As Longevity Lifestyles evolve, consumers are increasingly focused on building and preserving muscle health well into later life.
Technology : Health & Wellness : Design
Mood-matching Fashion

Micro Trends

Mood-matching Fashion

Emotionally attuned styling and shopping tools are reshaping fashion discovery, helping consumers to move away from keyword and product searches to...
Retail : Technology : Fashion
Adolescence extends to early 30s, new five-stage brain map reveals

Daily Signals

Adolescence extends to early 30s, new five-stage brain map reveals

New research mapping how the brain’s wiring shifts across life suggests adolescence doesn’t end until around age 32.
Generations : Adolescence : Life Stages
Stat: High earners no longer feel rich as UK wealth perceptions shift

Daily Signals

Stat: High earners no longer feel rich as UK wealth perceptions shift

According to a new wealth survey by Times Money and YouGov, just 21% of Britons earning more than £125,000 ($164,5000, €142,085) a year consid...
Wealth : Society : Statistic
Stat: Gen Z lead European travel boom with highest spending and trip frequency

Daily Signals

Stat: Gen Z lead European travel boom with highest spending and trip frequency

Gen Z are driving a significant surge in European travel, outspending and out-travelling all other generations, according to MMGY’s 2025 Portrait o...
Travel
Stat: Study finds generative AI attacks are on the rise

Daily Signals

Stat: Study finds generative AI attacks are on the rise

Generative AI is fuelling a sharp rise in cyberattacks, with 62% of organisations hit by deepfake incidents in a 12-month period, according to ...
Stats : Statistic : AI
Stat: Girls’ sport participation could unlock leadership potential at work

Daily Signals

Stat: Girls’ sport participation could unlock leadership potential at work

Girls who play extracurricular sport in the UK are 50% more likely to go on to achieve senior professional roles at work, according to Game Changin...
Sport : Women's Sports : Teenage Girls
Stat: Hobbycraft and Mind study links crafts to better mental health 

Daily Signals

Stat: Hobbycraft and Mind study links crafts to better mental health 

A new survey from Hobbycraft and mental health charity Mind has revealed that 72% of people believe healthcare experts should recommend arts and cr...
Hobbycraft : Mind UK : Mental Wellbeing
Student designs retrofit innovation that turns rain into water for toilets

Daily Signals

Student designs retrofit innovation that turns rain into water for toilets

Northumbria University graduate Hope Underwood has developed a retrofit rainwater harvesting kit designed to cut UK household water bills and reduc...
Sustainability : Retrofitting : Home
Peachy Den and Adidas spotlight the enduring power of female sporting legends

Daily Signals

Peachy Den and Adidas spotlight the enduring power of female sporting legends

British fashion label Peachy Den has teamed up with global sportswear giant Adidas to re-imagine the bold spirit of 1980s and 1990s football kits, ...
Fashion : Sports : Adidas
Rare Beauty launches debut fragrance and customisable layering balms

Daily Signals

Rare Beauty launches debut fragrance and customisable layering balms

Rare Beauty has entered the fragrance market with a debut scent that reflects its feel-good ethos.
Beauty : Fragrance : Rare Beauty
Communal Living Market

Markets

Communal Living Market

Once a fringe experiment, communal living is entering the mainstream. From multigenerational households to co-buying with friends, people are redef...
Future Spaces : Society : Health & Wellness
Luxury Train Travel

Markets

Luxury Train Travel

Upmarket rail holidays are becoming a channel for storytelling, ecological responsibility and prestige tourism, driven by younger wealthy audiences...
Luxury : Travel & Hospitality : Design
Web Summit 2025: Tech’s new era of resistance

Big Ideas

Web Summit 2025: Tech’s new era of resistance

Web Summit 2025 marked a shift in tech zeitgeist, with start-ups, creators and sports innovators showing how tech is breaking old rules and buildin...
Web Summit 2025 : Technology : Start-ups
Dutch Design Week 2025: kidult aesthetics and serious play

Daily Signals

Dutch Design Week 2025: kidult aesthetics and serious play

On a rainy day in Eindhoven, the design capital of The Netherlands, artists and designers showed us something that really makes us human, that sets...
Design : Dutch Design Week : Play
Equitable Energy Futures

Micro Trends

Equitable Energy Futures

As reliance on non-renewables becomes increasingly unsustainable, green energy will turn into a resource that local communities must learn to harve...
Design : Sustainability : Society
New Ways of Seeing 2025: Embracing Multiplicity in Modern Creativity

Big Ideas

New Ways of Seeing 2025: Embracing Multiplicity in Modern Creativity

For the cross-pollination of ideas and alternative viewpoints, look no further than New Ways of Seeing 2025, a festival of creative thinking spanni...
Design : Culture & Media : Technology
Luxury Hospitality’s AI Opportunity: Future:Poll

Behaviours

Luxury Hospitality’s AI Opportunity: Future:Poll

Our latest Future:Poll report reveals the attitudes of luxury travellers in the UK and US towards the integration of technology and AI in high-end ...
Luxury : Technology : Hospitality
Stat: Gen Z women in the UK feel the sharpest gender tensions

Daily Signals

Stat: Gen Z women in the UK feel the sharpest gender tensions

New research from King’s College London and Ipsos suggests that while public discourse often frames gender as a battleground, most citize...
Society : Gender : Statistic
Foresight Friday: Maria Blanco, project manager

Daily Signals

Foresight Friday: Maria Blanco, project manager

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Technology : Music : Culture
Global Wellness Summit 2025: Everyday Longevity

Big Ideas

Global Wellness Summit 2025: Everyday Longevity

This year’s Global Wellness Summit challenged thought leaders to explore how the £5.2 trillion wellbeing economy can translate its scale into ...
Health : Wellness : Hospitality
ADHD and the Attention Economy

Markets

ADHD and the Attention Economy

Soaring ADHD diagnoses are fuelling demand for non-medicinal interventions, with therapeutic gaming, functional music and non-invasive nerve stimul...
Design : Health & Wellness : Technology
Dutch Design Week 2025: Designing for Humanity

Big Ideas

Dutch Design Week 2025: Designing for Humanity

Dutch Design Week 2025 showcased how designers are using empathy, play and care as tools to shape more human-centred futures in a tech-driven world.
Design : Health & Wellness : Technology
Innovation Debrief 2025: Collagen’s New Frontiers

Micro Trends

Innovation Debrief 2025: Collagen’s New Frontiers

Growing alongside collagen’s strong foothold in the beauty, health and supplements categories, a new wave of collagen-infused products is making a ...
Food & Drink : Beauty : Health & Wellness
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