LS:N Global

Daily Signals

Stat: How climate awareness is altering travel behaviour

According to Booking.com’s Travel & Sustainability Report, travellers are rethinking where, when and why they travel as extreme weath...

Travel : Sustainability : Statistic

Daily Signals

Japan pays singles to swipe as birth rates hit record lows

A rural region in Japan, Kochi Prefecture, is subsidising dating app use as part of efforts to address the country’s deepening demographic crisis.&...

Society : Japan : Dating

Daily Signals

Stat: How Chinese and Indian travellers are driving Asia-Pacific outbound travel

Outbound travel from Asia-Pacific is accelerating, but not all markets are growing at the same pace, according to new research from MMGY.

Travel : Hospitality : Tourism

Daily Signals

Stat: Silent mental health crisis among women over 50

Almost two in three women over 50 in the UK struggle with their mental health, yet nearly nine in 10 do not seek help, according to new research co...

Generation X : Women's Health : Mental Health

Daily Signals

Stat: China records lowest birth rate since 1949

China’s birth rate has fallen to its lowest level since 1949, despite renewed government efforts to encourage parenthood.

China : Statistic : Population

Markets

Micromobility Innovations

Powered by renewable energy and smart systems, next-gen microvehicles are helping improve how citizens move around in congested urban centres while...

Mobility : Technology : Design

Viewpoints

The Social Architecture of Longevity

For decades, longevity has been shorthand for science fiction: billionaires chasing immortality or start-ups promising to hack death. But Washingto...

Health & Wellness : Society : Scenario

Micro Trends

Longevity Menus

Fast food is entering its healthiest era yet, driven by longevity-focused menus co-created with leading scientists to deliver health benefits with ...

Food & Drink : Health & Wellness : Travel & Hospitality

Macro Trends

Global Drivers 2027+ Overview: Harnessing Uncertainty

In our game-changing Global Drivers series we unpack the key forces of change driving and defining trends and consumer behaviours for the coming de...

The Future Laboratory : Methodology : Global Drivers

Daily Signals

Foresight Friday: Alison Farrington, foresight content manager

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight content manager...

Travel : Retail : Food And Drink

Daily Signals

Why James Turrell is designing for awe in an age of attention fatigue

ARoS Museum of Art in Aarhus will unveil As Seen Below on 19 June 2026, the largest Skyspace artist James Turrell has ever created within a museum ...

Design : Architecture : Art

Communities

The Tech-Resisters

Meet the citizens armed with knowledge of addictive design and extraction mechanics, they are rejecting algorithms, embracing analogue alternatives...

Technology : Society : Pop Culture & Media

Micro Trends

AI Family Care Systems

How is AI affecting family health and care? Shared domestic intelligence systems are emerging, encompassing health coaching and caregiving tools – ...

Technology : Health & Wellness : Generations

Podcasts

Podcast: Nathalie Milian on Navigating the Future of Leadership

Nathalie Milian, author of Relational Skills Development for Next Generation Leaders, talks to The Future Laboratory’s co-founder Martin Raymond, a...

Podcast : Leading With Foresight : Work

Design Directions

Proper Pubs

Against a backdrop of venue closures and changing drinking habits, Gen Z are reviving Britain’s ‘proper pub’ as a nostalgic yet progressive so...

Food & Drink : Design : Travel & Hospitality

Micro Trends

Cosy Gaming

Since its boom in 2020, cosy gaming has matured into something more culturally resonant. As the genre expands, it reveals less about how audiences ...

Gaming : Pop Culture & Media : Design

Micro Trends

Ambient Learning

[Two-minute read] As AI enters the classroom, successful EdTech lies in technologies that democratise learning and develop critical thinking skills...

Education : Work And Learning : Technology

Big Ideas

CES 2026: Home Tech with Heart

From robo-companions to ambient audio and at-home longevity tools, CES 2026 signalled a shift towards emotionally intelligent home technologies des...

Global Events : Technology : Home & Family

Big Ideas

People feel emotional attachment to brands in times of fear

US – Consumers are more emotionally attached to brands that are present during moments of fear, according to a forthcoming study to be published in...

Scare Marketing : Marketing : Advertising

Big Ideas

Bubble bursts as Coca-Cola falls from top 10

Google : Gulf Of Mexico : Vodafone

Daily Signals

Long-term ethos: How brands can defeat short-term thinking

London – During The Age of the Long Near Preview Network Evening last week, LS:N Global senior journalist Rowland Manthorpe spoke to independe...

The Age Of The Long Near : Rasmus Bech Hansen : Long Term Thinking

Big Ideas

Luxury brands must target online video users

Forrester Research : Luxury : Online Video

Daily Signals

Stat: Consumers wouldn’t care if brands disappeared

Brands are failing to prove they are necessary to consumers’ lives, according to the Havas Group’s Meaningful Brands 2019 report.

Brand Purpose : Civic Brands : Culture

Big Ideas

Bored Australian consumers dump brands on social media

Content : Deals : Feedback

Big Ideas

Beauty brands to engage consumers in 2010

Brand Keys : Estée Lauder : Clinique

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