'Branding'

Stat: Gen Z lead European travel boom with highest spending and trip frequency

Daily Signals

Stat: Gen Z lead European travel boom with highest spending and trip frequency

Gen Z are driving a significant surge in European travel, outspending and out-travelling all other generations, according to MMGY’s 2025 Portrait o...
Travel
Stat: Study finds generative AI attacks are on the rise

Daily Signals

Stat: Study finds generative AI attacks are on the rise

Generative AI is fuelling a sharp rise in cyberattacks, with 62% of organisations hit by deepfake incidents in a 12-month period, according to ...
Stats : Statistic : AI
Stat: Girls’ sport participation could unlock leadership potential at work

Daily Signals

Stat: Girls’ sport participation could unlock leadership potential at work

Girls who play extracurricular sport in the UK are 50% more likely to go on to achieve senior professional roles at work, according to Game Changin...
Sport : Women's Sports : Teenage Girls
Stat: Hobbycraft and Mind study links crafts to better mental health 

Daily Signals

Stat: Hobbycraft and Mind study links crafts to better mental health 

A new survey from Hobbycraft and mental health charity Mind has revealed that 72% of people believe healthcare experts should recommend arts and cr...
Hobbycraft : Mind UK : Mental Wellbeing
Student designs retrofit innovation that turns rain into water for toilets

Daily Signals

Student designs retrofit innovation that turns rain into water for toilets

Northumbria University graduate Hope Underwood has developed a retrofit rainwater harvesting kit designed to cut UK household water bills and reduc...
Sustainability : Retrofitting : Home
Peachy Den and Adidas spotlight the enduring power of female sporting legends

Daily Signals

Peachy Den and Adidas spotlight the enduring power of female sporting legends

British fashion label Peachy Den has teamed up with global sportswear giant Adidas to re-imagine the bold spirit of 1980s and 1990s football kits, ...
Fashion : Sports : Adidas
Rare Beauty launches debut fragrance and customisable layering balms

Daily Signals

Rare Beauty launches debut fragrance and customisable layering balms

Rare Beauty has entered the fragrance market with a debut scent that reflects its feel-good ethos.
Beauty : Fragrance : Rare Beauty
 Touchland and Crocs unveil personalised hand sanitiser with charms

Daily Signals

Touchland and Crocs unveil personalised hand sanitiser with charms

Touchland and Crocs are getting ahead of the back-to-school season with a new limited-edition collaboration designed to appeal to Gen Alpha’s desir...
Fashion : Beauty : Gen Alpha
Zalando shifts from algorithm discovery to beauty expert authority with Insider’s Edit

Daily Signals

Zalando shifts from algorithm discovery to beauty expert authority with Insider’s Edit

Zalando is rethinking how it sells beauty with the launch of Insider’s Edit, a new shoppable content series that blends expert advice with curated ...
Beauty : Retail : Fashion
Stat: Consumer confidence is on the rise in the US

Daily Signals

Stat: Consumer confidence is on the rise in the US

Consumer confidence in the US partially recovered in May after five consecutive months of decline, according to The Conference Board.
Retail : Value : Consumer Confidence
Sober living meets social connection at NYC’s new members’ club The Maze

Daily Signals

Sober living meets social connection at NYC’s new members’ club The Maze

New York City is set to welcome its first alcohol-free members’ club, The Maze, in autumn 2025.
Hospitality : Sober : Luxury
Communal Living Market

Markets

Communal Living Market

Once a fringe experiment, communal living is entering the mainstream. From multigenerational households to co-buying with friends, people are redef...
Future Spaces : Society : Health & Wellness
Luxury Train Travel

Markets

Luxury Train Travel

Upmarket rail holidays are becoming a channel for storytelling, ecological responsibility and prestige tourism, driven by younger wealthy audiences...
Luxury : Travel & Hospitality : Design
Louis Vuitton unveils new super-sized ship-shaped Shanghai store

Daily Signals

Louis Vuitton unveils new super-sized ship-shaped Shanghai store

Louis Vuitton has opened The Louis, a striking flagship store in central Shanghai.
Luxury : Retail : China
Brand Innovation Debrief: Hyrox

Big Ideas

Brand Innovation Debrief: Hyrox

Move over Pilates princesses, Hyrox athletes are the new consumer group every business should have on their radar. These fitness-fanatics are disru...
Health & Wellness : Hyrox : Sports & Leisure
Dutch Design Week 2025: kidult aesthetics and serious play

Daily Signals

Dutch Design Week 2025: kidult aesthetics and serious play

On a rainy day in Eindhoven, the design capital of The Netherlands, artists and designers showed us something that really makes us human, that sets...
Design : Dutch Design Week : Play
Equitable Energy Futures

Micro Trends

Equitable Energy Futures

As reliance on non-renewables becomes increasingly unsustainable, green energy will turn into a resource that local communities must learn to harve...
Design : Sustainability : Society
New Ways of Seeing 2025: Embracing Multiplicity in Modern Creativity

Big Ideas

New Ways of Seeing 2025: Embracing Multiplicity in Modern Creativity

For the cross-pollination of ideas and alternative viewpoints, look no further than New Ways of Seeing 2025, a festival of creative thinking spanni...
Design : Culture & Media : Technology
Luxury Hospitality’s AI Opportunity: Future:Poll

Behaviours

Luxury Hospitality’s AI Opportunity: Future:Poll

Our latest Future:Poll report reveals the attitudes of luxury travellers in the UK and US towards the integration of technology and AI in high-end ...
Luxury : Technology : Hospitality
Foresight Friday: Maria Blanco, project manager

Daily Signals

Foresight Friday: Maria Blanco, project manager

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Technology : Music : Culture
Urban Transport Futures

Markets

Urban Transport Futures

Self-driving taxis, MaaS platforms and electric aircrafts are reshaping urban mobility, promising passengers seamless, efficient and AI-optimised t...
Mobility : Transport : Urban Spaces
ADHD and the Attention Economy

Markets

ADHD and the Attention Economy

Soaring ADHD diagnoses are fuelling demand for non-medicinal interventions, with therapeutic gaming, functional music and non-invasive nerve stimul...
Design : Health & Wellness : Technology
Dutch Design Week 2025: Designing for Humanity

Big Ideas

Dutch Design Week 2025: Designing for Humanity

Dutch Design Week 2025 showcased how designers are using empathy, play and care as tools to shape more human-centred futures in a tech-driven world.
Design : Health & Wellness : Technology
Innovation Debrief 2025: Collagen’s New Frontiers

Micro Trends

Innovation Debrief 2025: Collagen’s New Frontiers

Growing alongside collagen’s strong foothold in the beauty, health and supplements categories, a new wave of collagen-infused products is making a ...
Food & Drink : Beauty : Health & Wellness
Adaptive Arenas

Micro Trends

Adaptive Arenas

As sports fandom grows stronger, sports bodies and clubs are introducing new technologies to make live events accessible to spectators with impaire...
Sports & Leisure : Technology : Health & Wellness
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