LS:N Global

Signals & Stats

Arabian Travel Market 2025: The power of human and spiritual connection

Day two of the Arabian Travel Market (ATM) 2025 continued to spotlight the future of global tourism with a strong focus on human, cultural and spir...

Travel : Travel & Hospitality : Global Events

Viewpoints

India’s Me-First Generation

From everyday kindness to India’s little-treat economy, Indian Gen Z are navigating more cultural tensions than ever, Shruti Thacker, editorial dir...

Youth : Pop Culture & Media : Retail

Micro Trends

Innovation Debrief 2025: Collagen’s New Frontiers

Growing alongside collagen’s strong foothold in the beauty, health and supplements categories, a new wave of collagen-infused products is making a ...

Food & Drink : Beauty : Health & Wellness

Design Directions

Desert Dreams

In Saudi Arabia, desert landscapes are fast becoming catalysts for architectural reinvention. AI-powered digital twin technology, monumental gaming...

Design : Architecture : Technology

Micro Trends

Adaptive Arenas

As sports fandom grows stronger, sports bodies and clubs are introducing new technologies to make live events accessible to spectators with impaire...

Sports & Leisure : Technology : Health & Wellness

Big Ideas

People feel emotional attachment to brands in times of fear

US – Consumers are more emotionally attached to brands that are present during moments of fear, according to a forthcoming study to be published in...

Scare Marketing : Marketing : Advertising

Big Ideas

Bubble bursts as Coca-Cola falls from top 10

Supermarket : Coca-Cola : Apple

Signals & Stats

Long-term ethos: How brands can defeat short-term thinking

London – During The Age of the Long Near Preview Network Evening last week, LS:N Global senior journalist Rowland Manthorpe spoke to independe...

The Age Of The Long Near : Rasmus Bech Hansen : Long Term Thinking

Big Ideas

Luxury brands must target online video users

Forrester Research : Luxury : Online Video

Big Ideas

Beauty brands to engage consumers in 2010

Brand Keys : Estée Lauder : Clinique

Signals & Stats

Stat: Consumers wouldn’t care if brands disappeared

Brands are failing to prove they are necessary to consumers’ lives, according to the Havas Group’s Meaningful Brands 2019 report.

Brand Purpose : Civic Brands : Culture

Big Ideas

Bored Australian consumers dump brands on social media

Content : Deals : Feedback

Signals & Stats

Interbrand’s Best Global Brands report highlights leadership role

Brand management consultancy Interbrand has published its annual Best Global Brands report, offering insight into the meaning and direction of bran...

Society : Technology : Retail

Signals & Stats

Cheap trips: Supermarket tries tourism

Budget Holidays : Cheap Brands : Tourism

Signals & Stats

Stat: Consumers want positive marketing amid Covid-19

Kantar has revealed some key insights about brand responsibility during the global pandemic.

Society : Security : Brand Communications

Signals & Stats

Stat: WeChat becomes the world’s fastest-growing brand

The all-in-one China-founded app has grown 1,540% in terms of brand value in the past five years.

Retail : WeChat : Apps

Big Ideas

Study shows brand connections are personal

Consumer : Brands : Human Behaviour

Signals & Stats

Retro redesign: Wall’s sausages get a new casing

Retro Design : Food : Traditional

Big Ideas

Face-to-face contact is brands’ new Facebook

In Person : Conviviality : Starcom MediaVest Group

Viewpoints

Heron Preston : Successful brand collaborations depend on brands taking a back seat

Naked Communications junior strategist Heron Preston talks about successful brand collaborations.

Naked Communication : Youth Culture : Heron Preston

Big Ideas

Facebook to let people tag brands in photos

Video Sharing : Tagging : PIE

Signals & Stats

Stat: Branded residences are building global momentum

The market for branded residences has grown significantly in 2019, according to a recent report from Savills.

Luxury : Stat : Statistics

Signals & Stats

Preview: Civic Brands

Global – In a tense political climate, brands are stepping in to replace governments as educators and forces for good in society.

Civic Brands : Brandstanding : Collaborative Brands

Signals & Stats

Going back in time: Citizen imagines the past in latest watch ad

Tokyo – Japanese watch brand Citizen has created an advertisement featuring faux historical ads that highlight the brand’s heritage and focus on it...

Citizen : Watch : History

Viewpoints

Dana Thomas : Soul-searching at the top luxury brands

Author Dana Thomas talks about soul-searching at the top luxury brands.

Dana Thomas : Deluxe: How Luxury Lost Its Lustre : Luxury Market

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