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Daily Signals

Thought-starter: Are the over-40s the next colour cosmetics category?

At a time when Flat Age women are making themselves seen and heard, creative researcher Jessica Smith asks: why are colour cosmetics brands seeming...

Beauty : Inclusivity : Ageism

Viewpoints

The Immortal Brand webinar

The Immortal Brand webinar explores why short-term thinking is the greatest threat to a business’s future.

The Immortal Brand : Webinar : Long-term Thinking

Big Ideas

Local beauty brands see expansion prospects in Africa

Unilever : Procter & Gamble : L’Oréal

Big Ideas

Social service takes off for transparent brands

Transparency : Recommendation : Forum

Big Ideas

Unmistakable by design

Cannes Lions 2015 – Design and simplicity in branding can spark creativity, according to advertising industry heavyweights Bruce Duckworth, David...

Leo Burnett : Cannes Lion 2015 : Levi's

Daily Signals

Stat: Consumers are buying on belief

Edelman’s Earned Brand 2018 study has found that consumers around the world would prefer to spend their money on brands that take a stand on a soci...

Culture : Society : Civic Brands

Big Ideas

Luxury brands slow to see African potential

Africa : Suzy Menkes : IHT Conference

Big Ideas

Tommy Hilfiger shouts Loud on the airwaves

LVMH : Nowness : Branded Content

Markets

Brand register 09/10

Despite the talk of ethics in brands, the recession has pushed an overwhelming number of consumers back to thinking about their wallet first, accor...

Brand Personality Register : Value For Money : Conscious Shopping

Big Ideas

Cannes Lions 2016: Purpose power

Cannes Lions 2016 – To mark the launch of its new 2016 Earned Brand study, Edelman Intelligence has hosted a panel exploring brand purpose.

Cannes Lions 2016 : Brandstanding : Edelman Intelligence

Daily Signals

More in store: Multisensory brand space opens

Temporary : Retail : Sensory

Big Ideas

Apple tops UK consumer poll for best storytelling brand

Consumers have named Apple as the best storytelling brand in the UK.

Storytelling : Brand Experience : Apple

Big Ideas

Transparency keeps brands on top of the world

InterBrand : Coca-Cola : Google

Viewpoints

Ana Andjelic: Experiential retail

Brand experience beats advertising every time, says digital strategist Ana Andjelic

Retail Experience : Seasonless Fashion : Retail Futures Forum 2015

Daily Signals

Ren’s beauty campaign invites collective eco-action

Skincare brand Ren has announced a collaborative campaign as an environmental call to action for the beauty industry.

Beauty : Sustainability : Skincare

Daily Signals

Rebecca Minkoff creates exclusive content for OnlyFans

Fashion brand Rebecca Minkoff has joined the content-subscription platform, offering viewers a glimpse into the inner workings of the brand.

Luxury : Fashion : Retail

Daily Signals

Online discovery presents opportunities for beauty brands

The pandemic has pushed beauty consumers towards online shopping, but they have high expectations of e-commerce sites, according to new research.

Stat : Statistic : Beauty

Viewpoints

Why brands need purpose

For the first time in decades, we are challenging the mindless cycle of production and consumption.

Happiness : Meaningful Brands : Service

Big Ideas

Gucci adopts multi-tier selling in China

Gucci : China : Tier Two Cities

Daily Signals

Dream marketing

Netherlands – Animated film producer Studio Smack has imagined a world in which brands have the power to influence your dreams.

Studio Smack : Dreams : Marketing

Viewpoints

Jacques-Antoine Granjon : Taking care of inventories

Vente-Privee CEO Jacques-Antoine Granjon talks about taking care of inventories.

Email : Vente-privee : Selling

Big Ideas

Searching for style

New York – Google is enabling luxury fashion brands to curate image-led search carousels during Fashion Week.

Google : New York Fashion Week 2016 : Mega-systems

Daily Signals

Domino’s and Peloton begin in-game advertising on Fortnite

Amazon and Twitch have launched The Glitch, a series of games within the Fortnite platform, with a new approach to brand integration.

Gaming : Advertising : Streaming

Daily Signals

Haeckels takes products off the shelves for Black Friday

Haeckels is adopting a radical Black Friday strategy, forgoing profits altogether instead of offering discounts.

Beauty : Retail : Society

Daily Signals

Stat: University students’ financial freedom sways brand choice

Research by student marketing agency Dig-In reveals how marketing behaviours change among young Britons when they go to university.

Stat : Statistic : University

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