'Branding'

Social Wellness Market

Markets

Social Wellness Market

Health is becoming social, and social life is getting healthier. As digital fatigue proliferates, a new care culture is emerging, grounded in inten...
Health & Wellness : Society : Sports & Leisure
India’s Me-First Generation

Viewpoints

India’s Me-First Generation

From everyday kindness to India’s little-treat economy, Indian Gen Z are navigating more cultural tensions than ever, Shruti Thacker, editorial dir...
Youth : Pop Culture & Media : Retail
Desert Dreams

Design Directions

Desert Dreams

In Saudi Arabia, desert landscapes are fast becoming catalysts for architectural re-invention. AI-powered digital twin technology, monumental gamin...
Design : Architecture : Technology
People feel emotional attachment to brands in times of fear

Big Ideas

People feel emotional attachment to brands in times of fear

US – Consumers are more emotionally attached to brands that are present during moments of fear, according to a forthcoming study to be published in...
Scare Marketing : Marketing : Advertising
Bubble bursts as Coca-Cola falls from top 10

Big Ideas

Bubble bursts as Coca-Cola falls from top 10

Bubble bursts as Coca-Cola falls from top 10
Google : Gulf Of Mexico : Vodafone
Long-term ethos: How brands can defeat short-term thinking

Daily Signals

Long-term ethos: How brands can defeat short-term thinking

London – During The Age of the Long Near Preview Network Evening last week, LS:N Global senior journalist Rowland Manthorpe spoke to independe...
The Age Of The Long Near : Rasmus Bech Hansen : Long Term Thinking
Luxury brands must target online video users

Big Ideas

Luxury brands must target online video users

Luxury brands must target online video users
Forrester Research : Luxury : Online Video
Stat: Consumers wouldn’t care if brands disappeared

Daily Signals

Stat: Consumers wouldn’t care if brands disappeared

Brands are failing to prove they are necessary to consumers’ lives, according to the Havas Group’s Meaningful Brands 2019 report.
Brand Purpose : Civic Brands : Culture
Bored Australian consumers dump brands on social media

Big Ideas

Bored Australian consumers dump brands on social media

Bored Australian consumers dump brands on social media
Content : Deals : Feedback
Beauty brands to engage consumers in 2010

Big Ideas

Beauty brands to engage consumers in 2010

Beauty brands to engage consumers in 2010
Brand Keys : Estée Lauder : Clinique
Interbrand’s Best Global Brands report highlights leadership role

Daily Signals

Interbrand’s Best Global Brands report highlights leadership role

Brand management consultancy Interbrand has published its annual Best Global Brands report, offering insight into the meaning and direction of bran...
Society : Technology : Retail
Cheap trips: Supermarket tries tourism

Daily Signals

Cheap trips: Supermarket tries tourism

Cheap trips: Supermarket tries tourism
Budget Holidays : Cheap Brands : Tourism
Retro redesign: Wall’s sausages get a new casing

Daily Signals

Retro redesign: Wall’s sausages get a new casing

Retro redesign: Wall’s sausages get a new casing
Retro Design : Food : Traditional
Stat: Consumers want positive marketing amid Covid-19

Daily Signals

Stat: Consumers want positive marketing amid Covid-19

Kantar has revealed some key insights about brand responsibility during the global pandemic.
Society : Security : Brand Communications
Stat: WeChat becomes the world’s fastest-growing brand

Daily Signals

Stat: WeChat becomes the world’s fastest-growing brand

The all-in-one China-founded app has grown 1,540% in terms of brand value in the past five years.
Retail : WeChat : Apps
Study shows brand connections are personal

Big Ideas

Study shows brand connections are personal

Study shows brand connections are personal
Consumer : Brands : Human Behaviour
Face-to-face contact is brands’ new Facebook

Big Ideas

Face-to-face contact is brands’ new Facebook

Face-to-face contact is brands’ new Facebook
In Person : Conviviality : Starcom MediaVest Group
Heron Preston : Successful brand collaborations depend on brands taking a back seat

Viewpoints

Heron Preston : Successful brand collaborations depend on brands taking a back seat

Naked Communications junior strategist Heron Preston talks about successful brand collaborations. 
Naked Communication : Youth Culture : Heron Preston
Facebook to let people tag brands in photos

Big Ideas

Facebook to let people tag brands in photos

Facebook to let people tag brands in photos
Facebook : Social Networking : Personal Information Economy
Stat: Branded residences are building global momentum

Daily Signals

Stat: Branded residences are building global momentum

The market for branded residences has grown significantly in 2019, according to a recent report from Savills.
Luxury : Stat : Statistics
Preview: Civic Brands

Daily Signals

Preview: Civic Brands

Global – In a tense political climate, brands are stepping in to replace governments as educators and forces for good in society.
Civic Brands : Brandstanding : Collaborative Brands
Going back in time: Citizen imagines the past in latest watch ad

Daily Signals

Going back in time: Citizen imagines the past in latest watch ad

Tokyo – Japanese watch brand Citizen has created an advertisement featuring faux historical ads that highlight the brand’s heritage and focus on it...
Citizen : Watch : History
Dana Thomas : Soul-searching at the top luxury brands

Viewpoints

Dana Thomas : Soul-searching at the top luxury brands

Author Dana Thomas talks about soul-searching at the top luxury brands. 
Dana Thomas : Deluxe: How Luxury Lost Its Lustre : Luxury Market
Nearly a third of US consumers say brands are increasingly important

Big Ideas

Nearly a third of US consumers say brands are increasingly important

Nearly a third of US consumers say brands are increasingly important
Nike : Advantage : Outperform
Brands dominate when consumers talk products

Big Ideas

Brands dominate when consumers talk products

Brands dominate when consumers talk products
Television : Samsung : Volkswagen
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