'Branding'

Nearly a third of US consumers say brands are increasingly important

Big Ideas

Nearly a third of US consumers say brands are increasingly important

Nearly a third of US consumers say brands are increasingly important
Nike : Advantage : Outperform
Brands dominate when consumers talk products

Big Ideas

Brands dominate when consumers talk products

Brands dominate when consumers talk products
Television : Samsung : Volkswagen
D&AD Judging Week 2016: Thoughts on entertainment

Signals & Stats

D&AD Judging Week 2016: Thoughts on entertainment

London – LS:N Global spoke to a selection of D&AD judges on how branded content, virtual reality and the digital world are changing entertainment.
Futuretainment : Branded Content : D&AD Judging Week
Inauthentic green cleaning products don't wash with customers

Big Ideas

Inauthentic green cleaning products don't wash with customers

Inauthentic green cleaning products don’t wash with customers
Transparency : Environmentally Friendly : Greenworks
Stat: Generation Z research brands before buying

Signals & Stats

Stat: Generation Z research brands before buying

Generation Z consumers are increasingly informed by their values when it comes to engaging with brands.
Generation Z : Statistic : Post-purpose Brands
Sharing versus promoting

Big Ideas

Sharing versus promoting

Global – The number of likes and followers that a brand receives is not a true measure of brand advocacy, according to a new survey by Social@Ogilv...
Social Media : Ogilvy : Consumer Engagement
Lego overtakes Ferrari as the world’s most powerful brand

Big Ideas

Lego overtakes Ferrari as the world’s most powerful brand

Lego has been ranked as the world’s most powerful brand in strategy consultancy Brand Finance’s Global 500 report, showing there is beauty in the b...
Lego : Powerful Brands : The Immortal Brand
Rich Webley: Dragonfish

Viewpoints

Rich Webley: Dragonfish

How brands can benefit from changing their internal cultural code.
Workplace : Culture : DragonFish
Crowd-sourced fashion designs set new brand rules

Big Ideas

Crowd-sourced fashion designs set new brand rules

Crowd-sourced fashion designs set new brand rules
Design Your Own : DYO : Nike ID
Personality shines through for Australian consumers

Big Ideas

Personality shines through for Australian consumers

Personality shines through for Australian consumers
Fashion : Fiction : Character
Covid-19: Did They Help? supports pandemic callout culture

Signals & Stats

Covid-19: Did They Help? supports pandemic callout culture

Global – Did They Help? is a not-for-profit and ad-free site that collates data about brands and celebrities in relation to their supporting role d...
Society : Post-purpose Brands : Call-out Culture
La Prairie takes luxury skincare to the slopes

Signals & Stats

La Prairie takes luxury skincare to the slopes

Luxury skincare brand La Prairie has taken to the slopes for a pop-up store at the base of Aspen Mountain in Colorado.
Beauty : Outdoor : Luxury
Thought-starter: Are the over-40s the next colour cosmetics category?

Signals & Stats

Thought-starter: Are the over-40s the next colour cosmetics category?

At a time when Flat Age women are making themselves seen and heard, creative researcher Jessica Smith asks: why are colour cosmetics brands seeming...
Beauty : Inclusivity : Ageism
The Immortal Brand webinar

Viewpoints

The Immortal Brand webinar

The Immortal Brand webinar explores why short-term thinking is the greatest threat to a business’s future.
The Immortal Brand : Webinar : Long-term Thinking
Unmistakable by design

Big Ideas

Unmistakable by design

Cannes Lions 2015 – Design and simplicity in branding can spark creativity, according to advertising industry heavyweights Bruce Duckworth, David...
Leo Burnett : Cannes Lion 2015 : Levi's
Brand register 09/10

Markets

Brand register 09/10

Despite the talk of ethics in brands, the recession has pushed an overwhelming number of consumers back to thinking about their wallet first, accor...
Brand Personality Register : Value For Money : Conscious Shopping
Stat: Consumers are buying on belief

Signals & Stats

Stat: Consumers are buying on belief

Edelman’s Earned Brand 2018 study has found that consumers around the world would prefer to spend their money on brands that take a stand on a soci...
Culture : Society : Civic Brands
Luxury brands slow to see African potential

Big Ideas

Luxury brands slow to see African potential

Luxury brands slow to see African potential
Africa : Suzy Menkes : IHT Conference
Tommy Hilfiger shouts Loud on the airwaves

Big Ideas

Tommy Hilfiger shouts Loud on the airwaves

Tommy Hilfiger shouts Loud on the airwaves
LVMH : Nowness : Branded Content
Local beauty brands see expansion prospects in Africa

Big Ideas

Local beauty brands see expansion prospects in Africa

Local beauty brands see expansion prospects in Africa
Unilever : Procter & Gamble : L’Oréal
Social service takes off for transparent brands

Big Ideas

Social service takes off for transparent brands

Social service takes off for transparent brands
Transparency : Recommendation : Forum
Cannes Lions 2016: Purpose power

Big Ideas

Cannes Lions 2016: Purpose power

Cannes Lions 2016 – To mark the launch of its new 2016 Earned Brand study, Edelman Intelligence has hosted a panel exploring brand purpose.
Cannes Lions 2016 : Brandstanding : Edelman Intelligence
More in store: Multisensory brand space opens

Signals & Stats

More in store: Multisensory brand space opens

More in store: Multisensory brand space opens
Temporary : Retail : Sensory
Apple tops UK consumer poll for best storytelling brand

Big Ideas

Apple tops UK consumer poll for best storytelling brand

Consumers have named Apple as the best storytelling brand in the UK.
Storytelling : Brand Experience : Apple
Transparency keeps brands on top of the world

Big Ideas

Transparency keeps brands on top of the world

Transparency keeps brands on top of the world
InterBrand : Coca-Cola : Google
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