LS:N Global

Viewpoints

Ana Andjelic: Experiential retail

Brand experience beats advertising every time, says digital strategist Ana Andjelic

Retail Experience : Seasonless Fashion : Retail Futures Forum 2015

Signals & Stats

Ren’s beauty campaign invites collective eco-action

Skincare brand Ren has announced a collaborative campaign as an environmental call to action for the beauty industry.

Beauty : Sustainability : Skincare

Signals & Stats

Rebecca Minkoff creates exclusive content for OnlyFans

Fashion brand Rebecca Minkoff has joined the content-subscription platform, offering viewers a glimpse into the inner workings of the brand.

Luxury : Fashion : Retail

Signals & Stats

Online discovery presents opportunities for beauty brands

The pandemic has pushed beauty consumers towards online shopping, but they have high expectations of e-commerce sites, according to new research.

Stat : Statistic : Beauty

Big Ideas

Gucci adopts multi-tier selling in China

Gucci : China : Tier Two Cities

Viewpoints

Why brands need purpose

For the first time in decades, we are challenging the mindless cycle of production and consumption.

Happiness : Meaningful Brands : Service

Signals & Stats

Stat: University students’ financial freedom sways brand choice

Research by student marketing agency Dig-In reveals how marketing behaviours change among young Britons when they go to university.

Stat : Statistic : University

Signals & Stats

Dream marketing

Netherlands – Animated film producer Studio Smack has imagined a world in which brands have the power to influence your dreams.

Studio Smack : Dreams : Marketing

Viewpoints

Jacques-Antoine Granjon : Taking care of inventories

Vente-Privee CEO Jacques-Antoine Granjon talks about taking care of inventories.

Email : Vente-privee : Selling

Signals & Stats

Domino’s and Peloton begin in-game advertising on Fortnite

Amazon and Twitch have launched The Glitch, a series of games within the Fortnite platform, with a new approach to brand integration.

Gaming : Advertising : Streaming

Signals & Stats

Haeckels takes products off the shelves for Black Friday

Haeckels is adopting a radical Black Friday strategy, forgoing profits altogether instead of offering discounts.

Beauty : Retail : Society

Big Ideas

Searching for style

New York – Google is enabling luxury fashion brands to curate image-led search carousels during Fashion Week.

Google : New York Fashion Week 2016 : Mega-systems

Viewpoints

Barbara Coignet: Sustainable Luxury

The founder of sustainable luxury show 1.618 sees consumers forcing luxury brands to redefine transparency.

1.618 : Sustainability : Luxury

Design Directions

Zag: Brand creator

Two years after advertising agency Bartle Bogle Hegarty (BBH) set up its brand creation offshoot, Zag, the company is now launching its f...

Advertising : Bartle Bogle Hegarty : BBH

Viewpoints

Why do Londoners love Nike so much?

The sportswear brand found success this week because it listened to its consumers.

Youth : Fashion : Gen Z

Signals & Stats

Stat: Employee safety is key for Generation Z

The majority of Generation Z say the main action they want to see from brands during the current pandemic is ensuring employee and consumer safety,...

Retail : Covid-19 : Coronavirus

Signals & Stats

P.S. condoms get candid about protection

The DTC brand aims to cut through the marketing spiel of sexual wellness companies.

Health : Wellness : Sex

Signals & Stats

Stat: US shoppers embrace direct-to-consumer brands

Just under half of consumers in the US now purchase from direct-to-consumer (DTC) brands, according to the IAB’s Disrupting Brand Preference report.

Retail : Digital : Shopping

Signals & Stats

Shopping with meaning: The brands that will stand the test of time

London – At The Future Laboratory’s Elder Street HQ last week, senior journalist Rowland Manthorpe spoke to Kate Cox, managing partner of...

The Age Of The Long Near : Network Evening 2015 : Kate Cox

Viewpoints

Ira Kalish : Tier two retail

Deloitte Research director of global economics Ira Kalish talks tier two retail.

Ira Khalish : Tier Two Retail : Emerging Markets

Big Ideas

Luxury apps provide a wealth of opportunity

Luxury : Smartphones : Luxury Institute

Micro Trends

DTC Directories

A crop of third-party platforms are offering new ways to filter through the growing number of digital and direct-to-consumer brands.

Retail : DTC : Shopping

Big Ideas

Luxury conversation

Global – Luxury fashion brands are losing their voice online, according to social media analysts Brandwatch.

BrandWatch : Social Media : Luxury Fashion Brands

Big Ideas

A quarter of mobile users simultaneously interact with other screens

Second Screen : Multi-tasking : Yahoo

Signals & Stats

The understated but loud Nike and Corteiz collaboration teaser

Last week, Nike’s flagship store in Oxford Street became the canvas for a creative unveiling of the sportswear giant’s next brand collaboration wit...

Luxury : Retail : Fashion

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