LS:N Global

Daily Signals

Rebecca Minkoff creates exclusive content for OnlyFans

Fashion brand Rebecca Minkoff has joined the content-subscription platform, offering viewers a glimpse into the inner workings of the brand.

Luxury : Fashion : Retail

Daily Signals

Online discovery presents opportunities for beauty brands

The pandemic has pushed beauty consumers towards online shopping, but they have high expectations of e-commerce sites, according to new research.

Stat : Statistic : Beauty

Viewpoints

Why brands need purpose

For the first time in decades, we are challenging the mindless cycle of production and consumption.

Happiness : Meaningful Brands : Service

Big Ideas

Gucci adopts multi-tier selling in China

Gucci : China : Tier Two Cities

Daily Signals

Dream marketing

Netherlands – Animated film producer Studio Smack has imagined a world in which brands have the power to influence your dreams.

Studio Smack : Dreams : Marketing

Viewpoints

Jacques-Antoine Granjon : Taking care of inventories

Vente-Privee CEO Jacques-Antoine Granjon talks about taking care of inventories.

Email : Vente-privee : Selling

Daily Signals

Stat: University students’ financial freedom sways brand choice

Research by student marketing agency Dig-In reveals how marketing behaviours change among young Britons when they go to university.

Stat : Statistic : University

Daily Signals

Domino’s and Peloton begin in-game advertising on Fortnite

Amazon and Twitch have launched The Glitch, a series of games within the Fortnite platform, with a new approach to brand integration.

Gaming : Advertising : Streaming

Daily Signals

Haeckels takes products off the shelves for Black Friday

Haeckels is adopting a radical Black Friday strategy, forgoing profits altogether instead of offering discounts.

Beauty : Retail : Society

Big Ideas

Searching for style

New York – Google is enabling luxury fashion brands to curate image-led search carousels during Fashion Week.

Google : New York Fashion Week 2016 : Mega-systems

Design Directions

Zag: Brand creator

Two years after advertising agency Bartle Bogle Hegarty (BBH) set up its brand creation offshoot, Zag, the company is now launching its f...

Advertising : Bartle Bogle Hegarty : BBH

Viewpoints

Why do Londoners love Nike so much?

The sportswear brand found success this week because it listened to its consumers.

Youth : Fashion : Gen Z

Daily Signals

Stat: Employee safety is key for Generation Z

The majority of Generation Z say the main action they want to see from brands during the current pandemic is ensuring employee and consumer safety,...

Retail : Covid-19 : Coronavirus

Daily Signals

P.S. condoms get candid about protection

The DTC brand aims to cut through the marketing spiel of sexual wellness companies.

Health : Wellness : Sex

Viewpoints

Barbara Coignet: Sustainable Luxury

The founder of sustainable luxury show 1.618 sees consumers forcing luxury brands to redefine transparency.

1.618 : Sustainability : Luxury

Daily Signals

Stat: US shoppers embrace direct-to-consumer brands

Just under half of consumers in the US now purchase from direct-to-consumer (DTC) brands, according to the IAB’s Disrupting Brand Preference report.

Retail : Digital : Shopping

Daily Signals

Shopping with meaning: The brands that will stand the test of time

London – At The Future Laboratory’s Elder Street HQ last week, senior journalist Rowland Manthorpe spoke to Kate Cox, managing partner of...

The Age Of The Long Near : Network Evening 2015 : Kate Cox

Viewpoints

Ira Kalish : Tier two retail

Deloitte Research director of global economics Ira Kalish talks tier two retail.

Ira Khalish : Tier Two Retail : Emerging Markets

Big Ideas

Luxury apps provide a wealth of opportunity

Luxury : Smartphones : Luxury Institute

Daily Signals

The understated but loud Nike and Corteiz collaboration teaser

Last week, Nike’s flagship store in Oxford Street became the canvas for a creative unveiling of the sportswear giant’s next brand collaboration wit...

Luxury : Retail : Fashion

Big Ideas

Making a drama out of the Chinese web scene

China : Shanghai : Online Video

Big Ideas

Luxury conversation

Global – Luxury fashion brands are losing their voice online, according to social media analysts Brandwatch.

BrandWatch : Social Media : Luxury Fashion Brands

Big Ideas

A quarter of mobile users simultaneously interact with other screens

Second Screen : Multi-tasking : Yahoo

Micro Trends

DTC Directories

A crop of third-party platforms are offering new ways to filter through the growing number of digital and direct-to-consumer brands.

Retail : DTC : Shopping

Daily Signals

Stat: UK beauty consumers uneasy about brands’ woke campaigns

New research commissioned by beauty and health agency The Pull Agency reveals that beauty consumers are uneasy or unsure about health and beauty br...

Stat : Statistic : Stats

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