'Branding'

The understated but loud Nike and Corteiz collaboration teaser

Daily Signals

The understated but loud Nike and Corteiz collaboration teaser

Last week, Nike’s flagship store in Oxford Street became the canvas for a creative unveiling of the sportswear giant’s next brand collaboration wit...
Luxury : Retail : Fashion
Making a drama out of the Chinese web scene

Big Ideas

Making a drama out of the Chinese web scene

Making a drama out of the Chinese web scene
China : Shanghai : Online Video
Stat: UK beauty consumers uneasy about brands’ woke campaigns

Daily Signals

Stat: UK beauty consumers uneasy about brands’ woke campaigns

New research commissioned by beauty and health agency The Pull Agency reveals that beauty consumers are uneasy or unsure about health and beauty br...
Stat : Statistic : Stats
Millennials demand more feedback opportunities

Big Ideas

Millennials demand more feedback opportunities

Millennials demand more feedback opportunities
Interaction : Generation X : Millennial
CultureLabel : Promoting culture brands in the consumer marketplace

Viewpoints

CultureLabel : Promoting culture brands in the consumer marketplace

CultureLabel talks about promoting culture brands in the consumer marketplace.  
CultureLabel : Online Shopping : Retail Futures
Utility workwear

Micro Trends

Utility workwear

Utility workwear
Revival : Workwear : Utility
Stat: Teens say Victoria’s Secret Pink is one of North America’s coolest brands

Daily Signals

Stat: Teens say Victoria’s Secret Pink is one of North America’s coolest brands

According to YPulse’s annual Cool Brands Report, released in early 2025, 71% of North American teenagers say it is important that the brands they p...
Fashion : Youth : Society
Surfing star Slater joins Kering to work on new brand

Big Ideas

Surfing star Slater joins Kering to work on new brand

Surfer Kelly Slater has left Quiksilver to develop his own brand with Paris-based Kering Group.
Body Temples : City Surf : Kering Group
Monotype: Beyond Authenticity

Viewpoints

Monotype: Beyond Authenticity

The type foundry on winning consumer trust through co-creation, transparency and typography.
Monotype : Trust : Typography
Fendi funds Rome’s Trevi Fountain restoration

Big Ideas

Fendi funds Rome’s Trevi Fountain restoration

Fendi funds Rome’s Trevi Fountain restoration
Renaissance Brands : Italy : Fendi
Eco-pod: Hotel offers a sense of the outdoors

Daily Signals

Eco-pod: Hotel offers a sense of the outdoors

Switzerland – Alpine ski resort Flims is allowing visitors to stay in an eco-friendly pod hotel designed by Robust Outdoor Brands that gives guests...
Wood : Glue : Sublimity
Wild Thingz challenges the sweets market with bold new rebranding

Daily Signals

Wild Thingz challenges the sweets market with bold new rebranding

Wild Thingz, formerly known as Just Wholefoods, has undergone a full rebranding in a bid to shake up the organic sweets category with a rebellious ...
Food & Drink : Design : Kids
Consumers prefer a drink made locally

Big Ideas

Consumers prefer a drink made locally

Consumers prefer a drink made locally
Alcohol : Local Beverages : Euromonitor
José de Cabo: Being authentic

Viewpoints

José de Cabo: Being authentic

Authentic marketing is about tapping into the potential of the social web, explains Olapic co-founder José de Cabo.
Retail Experience : Jose De Cabo : Olapic
Apps give luxury brands a wealth of connections

Big Ideas

Apps give luxury brands a wealth of connections

Apps give luxury brands a wealth of connections
Apps : Connections : Mobile
Stat: Amazon tops first-of-its-kind sustainability value index

Daily Signals

Stat: Amazon tops first-of-its-kind sustainability value index

A study released in 2023 by Brand Finance analysed the financial value of sustainability perceptions of the world’s biggest brands.
Sustainability : Amazon : Amazon Sustainable Foundation
Rob Wood on why music is essential to brand experiences

Viewpoints

Rob Wood on why music is essential to brand experiences

The creative director of Music Concierge explains how, by creating distinct audio identities for brands and retailers, music and soundscapes can in...
Retail : Leisure : Hospitality
Value of technology

Big Ideas

Value of technology

London – Technology is the most valuable and fastest-growing industry in the world, according to a new study from Millward Brown and Wire and ...
WPP : Millward Brown : BrandZ
Rebecca Robins : Meta-luxury

Viewpoints

Rebecca Robins : Meta-luxury

Interbrand European director and writer Rebecca Robins talks meta-luxury. 
Rebecca Robins : Meta-Luxury : Heritage
Sainsbury's customers find their Brand Match

Big Ideas

Sainsbury's customers find their Brand Match

Sainsbury's customers find their Brand Match
Food : Recession : Tesco
Treading a fine line between luxury and value

Big Ideas

Treading a fine line between luxury and value

Treading a fine line between luxury and value
Marc Jacobs : Gunex : Rivamonti
Entry into social media channels proves increasingly important for brands

Big Ideas

Entry into social media channels proves increasingly important for brands

Entry into social media channels proves increasingly important for brands
Lounge Bohemia : Shoreditch : James Bull
Beiersdorf’s hyper-personal DTC skincare venture

Daily Signals

Beiersdorf’s hyper-personal DTC skincare venture

Skincare manufacturer Beiersdorf is moving into the personalised beauty market with its new direct-to-consumer brand.
Beauty : Health : Wellness
Hendrick’s targets bartenders with lower-abv absinthe

Daily Signals

Hendrick’s targets bartenders with lower-abv absinthe

The spirits brand looks beyond gin as it moves into the absinthe category for the first time.
Drinks : Spirits : Gin
Thought-starter: What’s inspiring Chinese beauty consumers?

Daily Signals

Thought-starter: What’s inspiring Chinese beauty consumers?

In order to access Chinese beauty consumers, brands must embrace bricks-and-mortar stores, niche brands and make-up for men.
Beauty : Luxury : Retail
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