'Branding'

Value pips price as consumers reconsider brand loyalty, survey reveals

Big Ideas

Value pips price as consumers reconsider brand loyalty, survey reveals

Value pips price as consumers reconsider brand loyalty, survey reveals
Brand Keys : Robert Passikoff : Brand Loyalty
Fohr Card launches tool to quantify social media impact

Big Ideas

Fohr Card launches tool to quantify social media impact

Fohr Card launches tool to quantify social media impact.
Luxury : Subscription : Bloggers
Stat: Magazines are paying lip service to sustainable fashion

Daily Signals

Stat: Magazines are paying lip service to sustainable fashion

Magazines are not only name-checking sustainable fashion brands, but customers are buying sustainable products, according to a new report ...
Fashion : Sustainability : Media
Layers of identity

Daily Signals

Layers of identity

London – Design studio ico has developed the interior and visual identity for Shuang Shuang, a restaurant that brings a new take on the Chinese ho...
Shuang Shuang : Ico Design : Xochi Solis
Stat: Consumers and brands clash in the Age of Cynicism

Daily Signals

Stat: Consumers and brands clash in the Age of Cynicism

According to the annual global Meaningful Brands survey by Havas, consumer cynicism is an at all-time high, as people continue to lose trust in bra...
Stat : Statistics : Post-purpose Brands
Heritage brands offer a new category for casual luxury buyers

Big Ideas

Heritage brands offer a new category for casual luxury buyers

Heritage brands such as Filson and LVMH-backed RM Williams are shaping up to be a new sector to watch in the fashion market.
Heritage : Filson : LVMH
The Forty Story

Design Directions

The Forty Story

In fiction, the storyline of the main character coming of age is a familiar one, but never has a brand adapted this narrative hook to its own histo...
Heritage : Chronological : The Forty Story
Thought-starter: Will social media dictate packaging trends?

Daily Signals

Thought-starter: Will social media dictate packaging trends?

Catwalks have historically set colour trends, says James Cropper’s Mark Starrs, but in today’s digital-first world a new order of inspiration is co...
Colour : Design : Packaging
Havana Club launches a streetwear line

Daily Signals

Havana Club launches a streetwear line

The rum brand is seeking to build a fan base among streetwear aficionados by collaborating with clothing label Daily Paper.
Fashion : Drinks : Youth
Celinununu’s kidswear frees children from gender binaries

Daily Signals

Celinununu’s kidswear frees children from gender binaries

The singer stars as herself in a tongue-in-cheek campaign to accompany the launch of her new childrenswear brand Celinununu.
Fashion : Youth : Gender Neutral
Chivas targets football fans

Daily Signals

Chivas targets football fans

The Scotch whisky brand has joined forces with Manchester United in its first affiliation with football fandom.
Drinks : Football : Culture
Claire’s fans haul the brand into the future

Big Ideas

Claire’s fans haul the brand into the future

Claire’s fans haul the brand into the future
Claire's : Curation : Blogging
Stat: Gen Z want employers to help them build personal brands

Daily Signals

Stat: Gen Z want employers to help them build personal brands

Growing up consuming a steady stream of influencer content, Gen Z feel compelled to develop personal brands and want their employers to help facili...
Identity : Workplace : Society
Stat: Gen Z values brands which embrace co-creation

Daily Signals

Stat: Gen Z values brands which embrace co-creation

Gen Z values brands which are willing to co-create, according to a new report from advertising agency Ogilvy.
Youth : Education : Retail
Stat: Beauty shoppers don’t trust brands’ sustainability claims

Daily Signals

Stat: Beauty shoppers don’t trust brands’ sustainability claims

Europe and US – A recent study has revealed that many beauty shoppers don’t trust sustainability claims made by brands in the industry.
Beauty : Sustainability : Society
Nuud chewing gum is bold about responsibility

Daily Signals

Nuud chewing gum is bold about responsibility

Nuud is a biodegradable chewing gum brand tackling the issue of single-use plastic in the category.
Food : Design : Plastic-free
Superfluid plays on beauty's role in identity

Daily Signals

Superfluid plays on beauty's role in identity

SUPERFLUID embraces the fluidity of identity and the playful role of beauty in individual self-expression.
Beauty : Make-up : Cosmetics
Getting intimate

Big Ideas

Getting intimate

Global – A report on brand intimacy highlights the impact human emotions have on the consumer industries by examining intimacy through six measura...
Sustainable Scandinavia

Big Ideas

Sustainable Scandinavia

Stockholm – Swedish sustainability agency SB Insight has released the 2015 edition of its Sustainable Brand Index, outlining consumer attitudes to...
SB Insight : Sustainability : Sweden
Backlash prompts change in Starbucks tax policy

Big Ideas

Backlash prompts change in Starbucks tax policy

Backlash prompts change in Starbucks tax policy
Starbucks : Tax : Boycott
Silkworms and the story of the process at eco-luxury conference

Big Ideas

Silkworms and the story of the process at eco-luxury conference

Silkworms and the story of the process at eco-luxury conference
1.618 : Osklen : Oskar Metsavaht
Social networks raise profile of local brands

Big Ideas

Social networks raise profile of local brands

Social networks raise profile of local brands
Social Network : Local : Firefly Millward Brown
Turbulent teens: LS:N Global describes the decade

Daily Signals

Turbulent teens: LS:N Global describes the decade

Turbulent teens: LS:N Global describes the decade
Trend Briefing : Beyond Retail : Betapreneurs
To serve Generation Z brands must get philosophical

Viewpoints

To serve Generation Z brands must get philosophical

Brand longevity isn’t just about user experience, but about forming an understanding of the world view of tomorrow’s young consumers.
Gen Z : Gen Alpha : Technology
Unearthing opportunity

Viewpoints

Unearthing opportunity

Why big business need to move beyond opportunistic hashtagging in order to become true Civic Brands.
Civic Brands : Earth Day : Reformation
Loading...
VIEW MORE
You have 3 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN