LS:N Global

Big Ideas

Considered consumption all to the good in UK

Sustainability : Environment : Carbon Footprint

Big Ideas

Streetwear mall offers fashion with attitude

Religion : Recycled : Shoreditch

Big Ideas

Indian retailers see the potential of private labels

India : New Delhi : Shoppers Stop

Viewpoints

Brexit: Comparative advantage

British luxury brands might benefit from no longer being beholden to the industry’s European origin story.

Brexit : Luxury : British Heritage

Viewpoints

Mark Tungate : Luxury brands must return to their innovative roots

Writer Mark Tungate talks about how luxury brands need to return to their innovative roots.

The Fifth Scenario : Mark Tungate : Concierge Culture

Big Ideas

Recession shakes up list of top brands worldwide

BrandZ : Millward Brown : Google

Daily Signals

Pernod Ricard introduces wines designed for pairing with greasy food

Pernod Ricard is shaking up the wine industry with the launch of a new range of wines designed to be paired with takeaways and fast food.

Food : Drink : Wine

Daily Signals

Fila targets Gen Z travellers with branded hotel

Sports and lifestyle brand Fila has announced its collaboration with Hyatt to build a branded hotel in Shanghai.

Travel & Hospitality : Hotels : Sports & Leisure

Viewpoints

Tracy Yaverbaun : F-commerce 2.0

Facebook’s group director of retail, fashion and luxury partnerships talks F-commerce 2.0.

Facebook : Tracy Yaverbaun : Social Media

Daily Signals

The Viewpoint: Elevating Travel Narratives

With extensive experience gained working at IHG and The Hoxton, James Huntly set out to pave his own way when he founded his strategic design agenc...

Luxury : Travel : Hospitality

Daily Signals

Layers of identity

London – Design studio ico has developed the interior and visual identity for Shuang Shuang, a restaurant that brings a new take on the Chinese ho...

Shuang Shuang : Ico Design : Xochi Solis

Micro Trends

Expansionist Brands

At present, a key focus for many multinational brands is working out how they can enter and succeed in emerging markets. Most have yet to consider ...

Emerging Markets : Local Brands : Localism

Daily Signals

Stat: Consumers and brands clash in the Age of Cynicism

According to the annual global Meaningful Brands survey by Havas, consumer cynicism is an at all-time high, as people continue to lose trust in bra...

Stat : Statistics : Post-purpose Brands

Big Ideas

Heritage brands offer a new category for casual luxury buyers

Heritage brands such as Filson and LVMH-backed RM Williams are shaping up to be a new sector to watch in the fashion market.

Heritage : Filson : LVMH

Design Directions

The Forty Story

In fiction, the storyline of the main character coming of age is a familiar one, but never has a brand adapted this narrative hook to its own histo...

Heritage : Chronological : The Forty Story

Big Ideas

Value pips price as consumers reconsider brand loyalty, survey reveals

Brand Keys : Robert Passikoff : Brand Loyalty

Big Ideas

Fohr Card launches tool to quantify social media impact

Fohr Card launches tool to quantify social media impact.

Luxury : Subscription : Bloggers

Daily Signals

Thought-starter: Will social media dictate packaging trends?

Catwalks have historically set colour trends, says James Cropper’s Mark Starrs, but in today’s digital-first world a new order of inspiration is co...

Colour : Design : Packaging

Daily Signals

Havana Club launches a streetwear line

The rum brand is seeking to build a fan base among streetwear aficionados by collaborating with clothing label Daily Paper.

Fashion : Drinks : Youth

Daily Signals

Celinununu’s kidswear frees children from gender binaries

The singer stars as herself in a tongue-in-cheek campaign to accompany the launch of her new childrenswear brand Celinununu.

Fashion : Youth : Gender Neutral

Daily Signals

Chivas targets football fans

The Scotch whisky brand has joined forces with Manchester United in its first affiliation with football fandom.

Drinks : Football : Culture

Big Ideas

Claire’s fans haul the brand into the future

Claire's : Curation : Blogging

Daily Signals

Stat: Magazines are paying lip service to sustainable fashion

Magazines are not only name-checking sustainable fashion brands, but customers are buying sustainable products, according to a new report ...

Fashion : Sustainability : Media

Big Ideas

Chinese technology mega-brands reach new heights

China : Tencent : E-commerce

Viewpoints

To serve Generation Z brands must get philosophical

Brand longevity isn’t just about user experience, but about forming an understanding of the world view of tomorrow’s young consumers.

Gen Z : Gen Alpha : Technology

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