'Branding'

Frozen fancy

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Frozen fancy

Mexico – Subisú’s range of frozen treats will have adults and children alike chasing the ice cream van.
Subisu : Futura : Ice Cream
Luxury brands in China need more net focus

Big Ideas

Luxury brands in China need more net focus

Luxury brands in China need more net focus
China : L2 Think Tank : E-commerce
Consumers look East for new wave of emerging brands

Big Ideas

Consumers look East for new wave of emerging brands

Consumers look East for new wave of emerging brands
Wolff Olins : Financial Times : Juan Valdez Café
The estate agent working to democratise housing

Daily Signals

The estate agent working to democratise housing

How&How, a London-based branding agency, has partnered with Flyp to develop a new brand identity that offers a colourful take on real estate.
Design : Technology : Finance
Liquid Death’s horror film memeifies brand marketing

Daily Signals

Liquid Death’s horror film memeifies brand marketing

Liquid Death, Gen Z’s favourite canned water brand, is taking satirical marketing to the extreme by releasing its own horror film, Dead Till Death.
Food & Drink : Media & Entertainment
Stat: Transparency remains slow among fashion brands

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Stat: Transparency remains slow among fashion brands

Apparel brands including Adidas, Reebok and Patagonia have been named among the most transparent by Fashion Revolution in its latest Fashion Transp...
Fashion : Transparency : Sustainability
The Future Laboratory explores the emotional side of due diligence

Big Ideas

The Future Laboratory explores the emotional side of due diligence

A panel at the British Fashion Council’s inaugural Fashion Forum discussed the future of fashion investment diligence. 
The Future Laboratory : British Fashion Council : Investment
New brand signals Chinese push for Estée Lauder

Big Ideas

New brand signals Chinese push for Estée Lauder

New brand signals Chinese push for Estée Lauder
Osaio : Estée Lauder : China
Joyn in: Talking sense about social networks

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Joyn in: Talking sense about social networks

Joyn in: Talking sense about social networks
Network Evening : Consumer Insight : Marketing
German consumers lead new European optimism

Big Ideas

German consumers lead new European optimism

German consumers lead new European optimism
Germany : Value For Money : Optimism
Online Scent Concierge Services

Micro Trends

Online Scent Concierge Services

In the Personal Information Economy, brands are able to provide consumers with bespoke products and services by analysing their online data. Beauty...
Fragrance : Perfume : Cologne
Clear thinking: New water comes positively charged

Daily Signals

Clear thinking: New water comes positively charged

Clear thinking: New water comes positively charged
Water : Love : Sydney
Kate Spade launches lower-priced Saturday brand

Big Ideas

Kate Spade launches lower-priced Saturday brand

Tokyo – Kate Spade has launched Saturday, a new brand offering more casual, affordable fashion items and accessories aimed at Millennials.
Kate Spade Saturday : E-commerce : Tokyo
Stat: Employers are most-trusted during Covid-19

Daily Signals

Stat: Employers are most-trusted during Covid-19

Across Germany, Brazil, Japan and the US, respondents considered employers the most trustworthy.
Covid-19 : Workplace : Media
Web Summit 2019: Cocoon is using data to elevate skincare innovation

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Web Summit 2019: Cocoon is using data to elevate skincare innovation

This new beauty insights platform hopes to better connect consumers with brands and the wider skincare community, while driving product innovation ...
Beauty : Skincare : Technology
Film shirts: Lacoste video celebrates 80 years

Daily Signals

Film shirts: Lacoste video celebrates 80 years

Film shirts: Lacoste video celebrates 80 years
Paris : FX Pourre : Axel Courtiere
Mini A/D/O: Esther Bahne

Viewpoints

Mini A/D/O: Esther Bahne

The auto brand's new convergent space in Brooklyn, New York.
Civic Brands : Design : The Learning Economy
Edu-packaging heralds a new direction for phygital play

Viewpoints

Edu-packaging heralds a new direction for phygital play

From chocolate to home deliveries, packaging is fast becoming a canvas on which brands can deliver new experiences to Generation Alpha.
Retail : Youth : Sustainability
Tmall taps into retailtainment to reach Gen Z luxurians

Daily Signals

Tmall taps into retailtainment to reach Gen Z luxurians

Tmall Luxury is launching a new digital platform, Soho Mag, to bolster luxury brands’ connections with Generation Z.
Retail : Luxury : Youth
Stat: Patriotic consumers vie for Chinese beauty brands

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Stat: Patriotic consumers vie for Chinese beauty brands

New research from Mintel reveals insights into the changing beauty landscape across China amid the pandemic.
Stat : China : Retail
Covid-19: An AR plug-in to support cosmetics brands

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Covid-19: An AR plug-in to support cosmetics brands

YouCam developer Perfect is offering cosmetics brands free augmented reality (AR) experiences, web subscriptions and product listings while the pan...
Beauty : Retail : Beauty Tech
Nike signs its first disabled athlete

Daily Signals

Nike signs its first disabled athlete

The sportswear brand has exercised its commitment to diversity by signing athlete Justin Gallegos as its first professional athlete with cerebral p...
Fashion : Sport : Health And Wellness
Most US university students use Snapchat daily

Big Ideas

Most US university students use Snapchat daily

More than three-quarters of US college students use Snapchat daily
SnapChat : Social Networks : College Students
Click to buy: YouTube rolls out shoppable videos

Daily Signals

Click to buy: YouTube rolls out shoppable videos

Click to buy: YouTube rolls out shoppable videos
Target : Falling For You : Annotations
Listen up: Dutch courage for Radio Heineken

Daily Signals

Listen up: Dutch courage for Radio Heineken

Listen up: Dutch courage for Radio Heineken
Singapore : Heineken : Branded Content
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