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Markets
AI Fragrance Market
AI is transforming new product development and manufacturing of fragrances, allowing brands to adapt efficiently to consumer tastes, augment fragra...
Beauty
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Technology
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Retail
Signals & Stats
Thai perfume brand Journal turns fragrance samples into NFC collectables
Fragrance brand Journal is rewriting the rules of scent sampling with a wearable fragrance tester that doubles as a social connector.
Beauty
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Fragrance
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Technology
Signals & Stats
Meta eyes smart glasses market with reported EssilorLuxottica stake
Meta is reportedly taking a £2.6bn ($3.5bn, €3bn) stake in EssilorLuxottica, emphasising the tech giant’s growing commitment to smart eyewear as a ...
Technology
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Fashion
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Smart Glasses
Signals & Stats
Foresight Friday: Alice Crossley, senior foresight analyst
Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight ana...
Foresight Friday
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Time
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Friction
Signals & Stats
De Beers to close its lab-grown diamond jewellery brand
De Beers Group has announced the closure of Lightbox, its lab-grown diamond jewellery brand, signalling a strategic retreat from the synthetic jewe...
Luxury
:
Sustainability
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Jewellery
Communities
New Codes of Value: Future:Poll
Published as part of our Communities report, The Value Vanguard, our latest Future:Poll research reveals how shifting consumer priorities around qu...
Communities
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Value
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Finance
Micro Trends
Innovation Debrief 2025: Craftsmanship Safeguards
As forecast in our Luxury Recrafted and New Codes of Luxury macrotrend reports, brands are becoming taste-makers and patrons of the arts by investi...
Luxury
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Fashion
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Design
Big Ideas
Time as Luxury: Walpole British Luxury Summit 2025
In an era when time is the ultimate luxury, brands are rethinking what it means to feel, create and care in more human-centric ways. LS:N Global un...
Luxury
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Health & Wellness
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Hospitality
Signals & Stats
Anya Hindmarch opens Anya’s Tuckshop for back-to-school season
Fashion and accessories brand Anya Hindmarch has unveiled its latest London concept store, Anya’s Tuck Shop, transforming back-to-school rituals in...
Retail
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Fashion
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Nostalgia
Signals & Stats
NRF 2025 Retail’s Big Show Europe: Community-centric strategies
Day two of NRF 2025 Retail’s Big Show Europe continued the conference’s Retail Together theme, with business leaders spotlighting how community eng...
Retail
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Community
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Streetwear
Signals & Stats
Stat: Technological innovation is driving the future of beauty
Wealth divides, digital tools and regional identity are reshaping the international beauty market, according to The State of Fashion: Beauty Volume...
Statistic
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Stat
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Beauty
Signals & Stats
AI-generated images of animals in plastic help WWF-Korea raise awareness about pollution
WWF-Korea has launched Animal Trash Fashion, a powerful out-of-home campaign using AI to starkly illustrate the devastating impact of plastic pollu...
Sustainability
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Design
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Advertising
Signals & Stats
McDonald’s gamifies fast food detours in Side Missions campaign
McDonald’s is turning spontaneous snack runs into playful quests with its new Side Missions campaign.
Gaming
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Advertising
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Food & Drink
Signals & Stats
Sporty & Rich re-imagines wellness hospitality with first residency
Popular lifestyle brand Sporty & Rich is launching its first hotel residency, in partnership with The Pridwin Hotel & Cottages on New York’...
Fashion
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Travel & Hospitality
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Luxury
Signals & Stats
Foresight Friday: Dan Hastings, deputy foresight editor
Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, deputy foresight editor D...
Pop Culture
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Society
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Politics
Signals & Stats
Foresight Friday: Rose Coffey, senior foresight analyst
Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Fashion
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Retail
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Advertising
Signals & Stats
Axe gamifies fragrance sampling with arcade-inspired bus stop activation
Axe is making fragrance sampling fun again with a new campaign for its Cherry Fizz body spray.
Advertising
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Fragrance
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Retail
Signals & Stats
EcoBeautyScore unveils science-backed beauty scoring system
EcoBeautyScore, the first science-based environmental scoring system for cosmetics and personal care, has officially launched with support from ove...
Beauty
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Accredited Beauty
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Beauty Scoring System
Signals & Stats
Cashify flips Indian wedding tradition to promote smartphone resale
Smartphone reselling platform Cashify is challenging outdated attitudes to second-hand tech by reimagining a long-standing wedding ritual as a cele...
Technology
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Sustainability
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Circularity
Signals & Stats
Stat: Gen Alpha lead the charge in back-to-school shopping
Children and teenagers are now the primary decision-makers in back-to-school shopping, according to a new global study by SuperAwesome.
Retail
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Gen Alpha
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Statistic
Signals & Stats
Tesco taps into 1990s nostalgia with Clubcard-themed nightclub
Tesco is transporting customers back to 1995 with Club Card, a pop-up nightclub celebrating 30 years of the supermarket’s loyalty scheme.
Tesco
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Tesco Clubcard
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Tesco Nightclub
Signals & Stats
Social media star Kai Cenat launches Streamer University
Twitch sensation Kai Cenat has launched Streamer University, a weekend-long experience for aspiring creators to collaborate, learn and produce cont...
Media
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Entertainment
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Education
Signals & Stats
Pepsi uses AI to let diners customise dishes in São Paulo
Pepsi is inviting diners to co-create bold new dishes with its AI-powered campaign Your Bites, Your Rights.
Drink
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Food
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Technology
Communities
The Value Vanguard
Meet the consumers redefining value through imperfect sustainability, emotional spending and radical pragmatism, offering brands a glimpse into the...
Value
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Finance
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Society
Signals & Stats
Byredo bottles up Brazilian culture with new Alto Astral scent
Fragrance house Byredo is tapping into the emotional power of place with its latest scent, Alto Astral.
Beauty
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Fragrance
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Culture
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