LS:N Global

Daily Signals

Vow launches lab-grown exosomes for skin repair

Sydney-based biotech company Vow is expanding beyond cultured meat into functional beauty with the launch of cultured exosomes designed to regenera...

Daily Signals

Soho House taps into Formula 1 with the launch of House 44

Soho House is entering the world of Formula 1 through a strategic partnership with Lewis Hamilton and the F1 Paddock Club.

House44 : F1 : Gamechangers

Big Ideas

Localise to Survive

The third report in our Rebranding Sustainability series looks at how localisation can become a powerful marketing tool and a meaningful sustainabi...

Retail : Sustainability : Luxury

Big Ideas

NRF 2025 Retail’s Big Show Europe: Unified Commerce and Community Nuclears

From AI-powered stores to hyperlocal partnerships, NRF 2025 Retail’s Big Show Europe revealed how data, culture and community are converging to def...

Retail : Technology : Fashion

Daily Signals

Thai perfume brand Journal turns fragrance samples into NFC collectables

Fragrance brand Journal is rewriting the rules of scent sampling with a wearable fragrance tester that doubles as a social connector.

Beauty : Fragrance : Technology

Daily Signals

Meta eyes smart glasses market with reported EssilorLuxottica stake

Meta is reportedly taking a £2.6bn ($3.5bn, €3bn) stake in EssilorLuxottica, emphasising the tech giant’s growing commitment to smart eyewear as a ...

Technology : Fashion : Smart Glasses

Daily Signals

Foresight Friday: Alice Crossley, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight ana...

Foresight Friday : Time : Friction

Micro Trends

Future Five 2026: Cost of Living Crisis

We consider how, as the cost of living crisis blends into the age of enshittification, digitally empowered consumers are taking more agency over th...

Finance : Cost Of Living Crisis : Society

Daily Signals

Nike and Lego team up on creative play experiences and products

Nike and the Lego Group have launched a global partnership to inspire kids through active and creative play, combining sport and imagination.

Technology : Nike : Lego

Daily Signals

Gen Z in China are using AI to transform themselves into collectable merchandise

Gen Z in China are using AI art tools and 3D printing to transform themselves into ‘guzi’ – personalised collectable merchandise.

China : Kidults : Kidult Craze

Daily Signals

Mars backs gene-edited cocoa for climate-resilient chocolate

Confectionery brand Mars is teaming up with biotech firm Pairwise to accelerate the creation of climate-resilient cocoa using CRISPR-based gene edi...

Mars : Chocolate : Cacao

Daily Signals

IKEA creates open-air library along the Seine in Paris

IKEA has unveiled the Billyothèque, a pop-up outdoor library transforming a stretch of Paris’s Seine riverbank into a space for slow, serendipitous...

Ikea : Reading Room : Reading Experience

Daily Signals

Stat: Major retail hacks lead UK consumers to change digital habits

A wave of high-profile cyberattacks is reshaping consumer trust in online retail, with two-thirds (66%) of UK shoppers now re-assessing their digit...

Statistic : Retail : Personal Security

Big Ideas

Time as Luxury: Walpole British Luxury Summit 2025

In an era when time is the ultimate luxury, brands are rethinking what it means to feel, create and care in more human-centric ways. LS:N Global un...

Luxury : Health & Wellness : Hospitality

Daily Signals

NRF 2025 Retail’s Big Show Europe: Community-centric strategies

Day two of NRF 2025 Retail’s Big Show Europe continued the conference’s Retail Together theme, with business leaders spotlighting how community eng...

Retail : Community : Streetwear

Daily Signals

AG1’s new campaign is an ode to morning people

Supplements company AG1 has launched a campaign that frames the morning as a sacred window for intention-setting and self-regulation.

Health : Wellness : Marketing

Daily Signals

Stat: Technological innovation is driving the future of beauty

Wealth divides, digital tools and regional identity are reshaping the international beauty market, according to The State of Fashion: Beauty Volume...

Statistic : Stat : Beauty

Daily Signals

AI-generated images of animals in plastic help WWF-Korea raise awareness about pollution

WWF-Korea has launched Animal Trash Fashion, a powerful out-of-home campaign using AI to starkly illustrate the devastating impact of plastic pollu...

Sustainability : Design : Advertising

Daily Signals

McDonald’s gamifies fast food detours in Side Missions campaign

McDonald’s is turning spontaneous snack runs into playful quests with its new Side Missions campaign.

Gaming : Advertising : Food & Drink

Daily Signals

Foresight Friday: Angus Cross, head of business development

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...

Foresight Friday : Mobility : Fashion

Daily Signals

Sporty & Rich re-imagines wellness hospitality with first residency

Fashion : Travel & Hospitality : Luxury

Daily Signals

Axe gamifies fragrance sampling with arcade-inspired bus stop activation

Axe is making fragrance sampling fun again with a new campaign for its Cherry Fizz body spray.

Advertising : Fragrance : Retail

Daily Signals

EcoBeautyScore unveils science-backed beauty scoring system

EcoBeautyScore, the first science-based environmental scoring system for cosmetics and personal care, has officially launched with support from ove...

Beauty : Accredited Beauty : Beauty Scoring System

Daily Signals

Cashify flips Indian wedding tradition to promote smartphone resale

Smartphone reselling platform Cashify is challenging outdated attitudes to second-hand tech by reimagining a long-standing wedding ritual as a cele...

Technology : Sustainability : Circularity

Daily Signals

Stat: Gen Alpha lead the charge in back-to-school shopping

Children and teenagers are now the primary decision-makers in back-to-school shopping, according to a new global study by SuperAwesome.

Retail : Gen Alpha : Statistic

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