'Branding'

AI Fragrance Market

Markets

AI Fragrance Market

AI is transforming new product development and manufacturing of fragrances, allowing brands to adapt efficiently to consumer tastes, augment fragra...
Beauty : Technology : Retail
Thai perfume brand Journal turns fragrance samples into NFC collectables

Signals & Stats

Thai perfume brand Journal turns fragrance samples into NFC collectables

Fragrance brand Journal is rewriting the rules of scent sampling with a wearable fragrance tester that doubles as a social connector.
Beauty : Fragrance : Technology
Meta eyes smart glasses market with reported EssilorLuxottica stake

Signals & Stats

Meta eyes smart glasses market with reported EssilorLuxottica stake

Meta is reportedly taking a £2.6bn ($3.5bn, €3bn) stake in EssilorLuxottica, emphasising the tech giant’s growing commitment to smart eyewear as a ...
Technology : Fashion : Smart Glasses
Foresight Friday: Alice Crossley, senior foresight analyst

Signals & Stats

Foresight Friday: Alice Crossley, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight ana...
Foresight Friday : Time : Friction
De Beers to close its lab-grown diamond jewellery brand

Signals & Stats

De Beers to close its lab-grown diamond jewellery brand

De Beers Group has announced the closure of Lightbox, its lab-grown diamond jewellery brand, signalling a strategic retreat from the synthetic jewe...
Luxury : Sustainability : Jewellery
New Codes of Value: Future:Poll

Communities

New Codes of Value: Future:Poll

Published as part of our Communities report, The Value Vanguard, our latest Future:Poll research reveals how shifting consumer priorities around qu...
Communities : Value : Finance
Innovation Debrief 2025: Craftsmanship Safeguards

Micro Trends

Innovation Debrief 2025: Craftsmanship Safeguards

As forecast in our Luxury Recrafted and New Codes of Luxury macrotrend reports, brands are becoming taste-makers and patrons of the arts by investi...
Luxury : Fashion : Design
Time as Luxury: Walpole British Luxury Summit 2025

Big Ideas

Time as Luxury: Walpole British Luxury Summit 2025

In an era when time is the ultimate luxury, brands are rethinking what it means to feel, create and care in more human-centric ways. LS:N Global un...
Luxury : Health & Wellness : Hospitality
Anya Hindmarch opens Anya’s Tuckshop for back-to-school season

Signals & Stats

Anya Hindmarch opens Anya’s Tuckshop for back-to-school season

Fashion and accessories brand Anya Hindmarch has unveiled its latest London concept store, Anya’s Tuck Shop, transforming back-to-school rituals in...
Retail : Fashion : Nostalgia
NRF 2025 Retail’s Big Show Europe: Community-centric strategies

Signals & Stats

NRF 2025 Retail’s Big Show Europe: Community-centric strategies

Day two of NRF 2025 Retail’s Big Show Europe continued the conference’s Retail Together theme, with business leaders spotlighting how community eng...
Retail : Community : Streetwear
Stat: Technological innovation is driving the future of beauty

Signals & Stats

Stat: Technological innovation is driving the future of beauty

Wealth divides, digital tools and regional identity are reshaping the international beauty market, according to The State of Fashion: Beauty Volume...
Statistic : Stat : Beauty
AI-generated images of animals in plastic help WWF-Korea raise awareness about pollution

Signals & Stats

AI-generated images of animals in plastic help WWF-Korea raise awareness about pollution

WWF-Korea has launched Animal Trash Fashion, a powerful out-of-home campaign using AI to starkly illustrate the devastating impact of plastic pollu...
Sustainability : Design : Advertising
 McDonald’s gamifies fast food detours in Side Missions campaign

Signals & Stats

McDonald’s gamifies fast food detours in Side Missions campaign

McDonald’s is turning spontaneous snack runs into playful quests with its new Side Missions campaign.
Gaming : Advertising : Food & Drink
Sporty & Rich re-imagines wellness hospitality with first residency

Signals & Stats

Sporty & Rich re-imagines wellness hospitality with first residency

Popular lifestyle brand Sporty & Rich is launching its first hotel residency, in partnership with The Pridwin Hotel & Cottages on New York’...
Fashion : Travel & Hospitality : Luxury
Foresight Friday: Dan Hastings, deputy foresight editor

Signals & Stats

Foresight Friday: Dan Hastings, deputy foresight editor

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, deputy foresight editor D...
Pop Culture : Society : Politics
Foresight Friday: Rose Coffey, senior foresight analyst

Signals & Stats

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Fashion : Retail : Advertising
Axe gamifies fragrance sampling with arcade-inspired bus stop activation

Signals & Stats

Axe gamifies fragrance sampling with arcade-inspired bus stop activation

Axe is making fragrance sampling fun again with a new campaign for its Cherry Fizz body spray.
Advertising : Fragrance : Retail
EcoBeautyScore unveils science-backed beauty scoring system

Signals & Stats

EcoBeautyScore unveils science-backed beauty scoring system

EcoBeautyScore, the first science-based environmental scoring system for cosmetics and personal care, has officially launched with support from ove...
Beauty : Accredited Beauty : Beauty Scoring System
Cashify flips Indian wedding tradition to promote smartphone resale

Signals & Stats

Cashify flips Indian wedding tradition to promote smartphone resale

Smartphone reselling platform Cashify is challenging outdated attitudes to second-hand tech by reimagining a long-standing wedding ritual as a cele...
Technology : Sustainability : Circularity
Stat: Gen Alpha lead the charge in back-to-school shopping

Signals & Stats

Stat: Gen Alpha lead the charge in back-to-school shopping

Children and teenagers are now the primary decision-makers in back-to-school shopping, according to a new global study by SuperAwesome.
Retail : Gen Alpha : Statistic
Tesco taps into 1990s nostalgia with Clubcard-themed nightclub

Signals & Stats

Tesco taps into 1990s nostalgia with Clubcard-themed nightclub

Tesco is transporting customers back to 1995 with Club Card, a pop-up nightclub celebrating 30 years of the supermarket’s loyalty scheme.
Tesco : Tesco Clubcard : Tesco Nightclub
Social media star Kai Cenat launches Streamer University

Signals & Stats

Social media star Kai Cenat launches Streamer University

Twitch sensation Kai Cenat has launched Streamer University, a weekend-long experience for aspiring creators to collaborate, learn and produce cont...
Media : Entertainment : Education
Pepsi uses AI to let diners customise dishes in São Paulo

Signals & Stats

Pepsi uses AI to let diners customise dishes in São Paulo

Pepsi is inviting diners to co-create bold new dishes with its AI-powered campaign Your Bites, Your Rights.
Drink : Food : Technology
The Value Vanguard

Communities

The Value Vanguard

Meet the consumers redefining value through imperfect sustainability, emotional spending and radical pragmatism, offering brands a glimpse into the...
Value : Finance : Society
Byredo bottles up Brazilian culture with new Alto Astral scent

Signals & Stats

Byredo bottles up Brazilian culture with new Alto Astral scent

Fragrance house Byredo is tapping into the emotional power of place with its latest scent, Alto Astral.
Beauty : Fragrance : Culture
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