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'Branding'
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Daily Signals
PJL positions showjumping for the fandom economy
Branding agency NOT Wieden+Kennedy has developed the visual identity and launch campaign for the global Premier Jumping League, signalling how nich...
Sports
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Entertainment
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Fandom
Markets
Recovery Wear
Recovery wear is shifting from performance niche to everyday necessity, as brands expand beyond athletes to capture consumers seeking comfort, long...
Health & Wellness
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Sports & Leisure
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Technology
Daily Signals
Foresight Friday: Savannah Scott, creative director
Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, creative director Savanna...
Foresight Friday
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Running
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Sport
Daily Signals
Fields Good brings flavour to functional nutrition
Austin cookie start-up Fields Good has launched with £1.3m ($1.8m, €1.5m) of funding led by Female Founders Fund.
Food
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Functional Nutrition
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Flavours
Daily Signals
Miista and Lost Property highlight the rise of Modern Salons
In London, footwear brand Miista has partnered with lecture series Lost Property to host an evening of presentations exploring the theme of The Sil...
Fashion
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Live Events
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Society
Daily Signals
Stat: The forces dividing and uniting modern Britain
Some 79% of Britons believe society is becoming angrier, according to ITV’s latest What Unites A Kingdom report, which explores the changing m...
Society
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Value
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Statistic
Daily Signals
Stat: Why decarbonisation without finance is stalling fashion’s sustainability transition
As global temperatures breach the 1.5°C threshold, a new roadmap is urging fashion brands to pay a fair share for the energy transition in Banglade...
Sustainability
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Fashion
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Statistic
Big Ideas
Metamorphosis 2026: Fashion as Living System
From live commerce and Digital Product Passports to repair platforms and cultural partnerships, Metamorphosis: Dialogues About Change 2026 revealed...
Fashion
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Design
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Retail
Viewpoints
Post-purchase Commerce
The Future Laboratory speaks to Leanne Elliott-Young and Cat Taylor, co-founders of IoDF Platform, a connected product system defining the new era ...
Retail
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Fashion
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Technology
Daily Signals
Fujifilm’s Look Up campaign positions photography as an antidote to doomscrolling
Fujifilm has launched Look Up, a brand campaign inviting people to put down their phones and approach photography as an act of intentional living.
Technology
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Creativity
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Tech-Resistance
Daily Signals
How Polaroid is owning analogue summer
Polaroid is turning anti-digital sentiment into a summer brand platform with its latest campaign, The Best of Summer is Analog. Supporting the laun...
Advertising
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Out-of Home
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Analogue
Daily Signals
World Retail Congress 2026: Retail’s Roadmap to 2030
In Berlin, retail leaders, policymakers and brand executives gathered for World Retail Congress 2026, where discussions centred around retail’s roa...
Global Events
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Retail
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World Retail Congress
Daily Signals
Abula highlights the growing commercial potential of indigenous sports
A court sport invented in Lagos in 1984 is seeking international recognition. Abula, created by physical education teacher Elias Yusuf, combines el...
Sport
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Nigeria
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Abula
Daily Signals
Why Studio Pilates is building its own competition league
Studio Pilates International is introducing The Pilates Games, a competitive reformer format rolling out across its 130-plus studios worldwide.
Fitness
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Health
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Culture
Daily Signals
Balenciaga signals deeper sport alignment with new range
Luxury fashion house Balenciaga has partnered with the National Basketball Association (NBA) on an autumn 2026 capsule collection that brings baske...
Fashion
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Luxury
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Sport
Micro Trends
Chronobeauty
The beauty industry is quietly refocusing away from what we apply to when we apply it – moving chronobiology from academic research into a viable c...
Beauty
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Health & Wellness
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Technology
Daily Signals
Etsy celebrates independent sellers with Shop Other Jeffs campaign
Online marketplace Etsy has launched a humorous Shop Other Jeffs campaign ahead of Amazon Prime Day, spotlighting independent sellers as an alterna...
Technology
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Retail
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Resistance
Daily Signals
Austria rebrands travel as an antidote to brain rot
Austria is positioning offline travel as a form of cognitive recovery with the launch of Austrian Synapse, a new initiative from Austria Tourism in...
Travel And Hospitality
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Digital Detox
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Tourism
Big Ideas
World Retail Congress 2026: The Art of Shopkeeping
At World Retail Congress 2026, retailers reframed the art of shopkeeping around participation and human connection, as localisation, experience and...
Retail
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Global Events
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Fashion
Daily Signals
Chivas Regal and Charles Leclerc launch whisky board game in entertainment-first partnership
Whisky brand Chivas Regal and creative company Baby Teeth have launched an entertainment-first campaign introducing Chivas Regal 16, a limited-edit...
Sports
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Whiskey
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Entertainment
Daily Signals
Gap creates chief entertainment officer role to drive fashiontainment
Gap Inc has appointed Pam Kaufman as its first-ever chief entertainment officer, a newly created role designed to develop a ‘fashiontainment’ platf...
Fashion
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Entertainment
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Media
Daily Signals
Why the countryside is becoming hospitality’s new luxury hotspot
Nobu Hospitality is expanding beyond its urban luxury model with plans to open its first UK countryside retreat in Rutland, England’s smallest hist...
Health And Wellness
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Travel And Hospitality
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Retreat
Daily Signals
Aesop translates its brand philosophy into domestic objects at Milan Design Week
At The Factory of Light installation at Milan Design Week, skincare brand Aesop unveiled its first-ever lighting designs.
Beauty
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Luxury
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Design
Micro Trends
Objects of Luxury
[Two-minute read] In an increasingly digital world, luxury is reasserting meaning through material intelligence – elevating physical objects as car...
Luxury
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Fashion
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Design
Daily Signals
Stat: Generative search and chatbot advertising set to become the fastest-growing advertising channel
Generative search and chatbot advertising is emerging as one of the fastest-growing channels in the global media market, as AI reshapes how consume...
Advertising
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Search And Discovery
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Technology
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