LS:N Global

Daily Signals

Baby Dove wants to tackle post-partum pressures

Painting a more truthful picture of early motherhood, Baby Dove’s Under Pressure campaign aims to remove the social stigma from post-natal depression.

Daily Signals

This hamburger chain elevates dine-in experiences

Italian hamburger chain Bun is refreshing the identity of its Milan store to focus on younger generations and reframe fast food branding.

Burger : Fast Food : Design

Daily Signals

Eat Offbeat rebrands for truly global eating

Social impact food company Eat Offbeat is celebrating global cuisine through its visual identity, designed by Pentagram.

Advertising & Branding : Global Homecooking : Meal Boxes

Daily Signals

Burberry uses blockchain to trace garments

The luxury house is collaborating with IBM on a new product tracing system that gives consumers insight into the lifecycle of their clothing.

Fashion : Retail : Circularity

Daily Signals

SoundCloud merchandise amps up music as a healer

SoundCloud is launching a fashion collection with emerging designers at GRVTY, an independent broadcast company.

Retail : Fashion : Music

Daily Signals

Beauty embraces hormonal changes

At this year’s show, the idea of tapping into women’s hormones moved beyond the health and wellness space and into beauty.

Beauty : Hormones : Health

Daily Signals

En brings Japanese beauty rituals to Paris

The salon by En, a subsidiary of Lenor, will offer hyper-personalised skincare treatments that draw inspiration from east Asian skincare philosophies.

Beauty : Retail : Interiors

Daily Signals

Yoplait targets mothers with a message of empowerment

US – The yoghurt brand’s latest campaign advises women to ignore negative comments about their approach to parenting.

Food : Advertising : Marketing

Daily Signals

Preview: Courtship Crisis

Global – As online dating becomes the norm, consumers are looking for services to augment their failing courtship skills.

Crushh : Dating : Social Anxiety

Daily Signals

All grown up

Stuttgart – Mercedes-Benz is rewriting the rules of growing up with a year-long campaign targeted at Millennials.

Mercedes-Benz : Automotive : Millennials

Daily Signals

Connecting the dots

US – Wolff Olins and ZigBee Alliance have created the first open-source language for the Internet of Things.

Dotdot : Wolff Olins : Zigbee

Big Ideas

Car-toon

UK – Jaguar Land Rover has created a new ad campaign that features a character from the pop group Gorillaz as its brand ambassador.

The Learning E-conomy : Jaguar Land Rover : Gorillaz

Big Ideas

Playing to young athletes

Global – Sportswear brand Under Armour has created an interactive Snapchat game to engage with a younger audience.

Under Armour : Gen Viz : Snapchat

Big Ideas

Mr Robot returns

US – Mr Robot is a new mobile game that borrows its narrative from the eponymous show.

Mr. Robot : Night School Studio : Mobile Game

Big Ideas

Emotional assistance

London – Whole Foods Market has introduced an artificially intelligent chatbot that suggests recipes and advice after reading shoppers’ needs throu...

Wholefoods : Gen Viz : Personal Appsistants

Big Ideas

Top of the pods

Global – MTV News has launched a series of podcasts aimed at young audiences.

MTV News : Gen Viz : Podcasts

Big Ideas

Chat away

Canada – Messaging app Kik is inviting brands to create their own chat bots in order to interact with users on its platform.

Generation D : Kik : Messenger

Daily Signals

Against Airbnb

Europe – HomeAway takes aim at competitor Airbnb by suggesting that the sharing economy isn’t all it’s cracked up to be.

HomeAway : Sharing Economy : Airbnb

Viewpoints

Ivor Williams: App therapy

Co-founder of Humane Engineering talks about his Cove app that uses music to process emotions.

Awakening Tech : Cove : Wellbeing Apps

Daily Signals

Heard this one before

Japan – Deja vu is an interactive music video that enables viewers to engage with the producer’s creative concept.

Japan : Deja Vu : Kamra

Big Ideas

Second language

New York – Language-learning app LexiCandy ‘uses pop culture as the classroom’ to immerse people in a foreign language.

Washington DC : LexiCandy : Carol Glenn

Big Ideas

Catfish marketing

Austin – Catfish marketing struck at SXSW as film-makers for sci-fi blockbuster Ex Machina promoted the film’s imminent release with a fake Tinder ...

Ex Machina : Tinder : Catfish Marketing

Daily Signals

Health freeze: Branding draws inspiration from cold temperatures

San Pedro Garza García, Mexico – Branding for a cryotherapy clinic doesn’t sound like the most exciting endeavour, but design studio Anagrama ...

Anagrama : Mexico : Boreálica

Daily Signals

Smart shirt: Ralph Lauren unveils biometric clothing

US - Ralph Lauren has teamed up with wearable tech company OMsignal to become the first luxury firm to offer 'smart' clothing.

Tech Luxe : Wearable Technology : Ralph Lauren

Big Ideas

Apple tops UK consumer poll for best storytelling brand

Consumers have named Apple as the best storytelling brand in the UK.

Storytelling : Brand Experience : Apple

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