'communications'

A touching display: Cups show feelgood factor

Signals & Stats

A touching display: Cups show feelgood factor

A touching display: Cups show feelgood factor
London : Sensory : Tactility
Type Modern

Design Directions

Type Modern

As reported in our Anarconomy Decade macro trend, an increasingly rebellious spirit is creating a society ripe for transformation. At its core is a...
Typography : Nostalgic : Authentic
Message in a bottle: Orontas oils the wheels

Signals & Stats

Message in a bottle: Orontas oils the wheels

Message in a bottle: Orontas oils the wheels
Toronto : Orontas : Product
Peace offering: New type of beauty Branding & Packaging

Signals & Stats

Peace offering: New type of beauty Branding & Packaging

Peace offering: New type of beauty Branding & Packaging
Textpression : Graphics : Typrface
Easy riders: Taking the strain out of cycling

Signals & Stats

Easy riders: Taking the strain out of cycling

Easy riders: Taking the strain out of cycling
Rapha : Cycling : Iphone
Face lift: Wine gets a new identity

Signals & Stats

Face lift: Wine gets a new identity

Face lift: Wine gets a new identity
Branding : Faction Marketing : Characters
New tech allows e-retailers to read minds

Big Ideas

New tech allows e-retailers to read minds

New tech allows e-retailers to read minds
EEG : Sensors : Brain
Kris De Decker on web design’s energy-efficient future

Big Ideas

Kris De Decker on web design’s energy-efficient future

The founder of Low-tech Magazine on creating a solar-powered website that looks to the past for sustainable, future-facing solutions.
Media : Design : Technology
Charlotte Webb on creating an equal internet

Big Ideas

Charlotte Webb on creating an equal internet

The head of content at Feminist Internet explains how the UAL Futures project has turned into a movement for a gender-equal internet.
Female Futures : Digital : Technology
Did you mean MailChimp?

Design Directions

Did you mean MailChimp?

In its first major campaign, email marketing service MailChimp is leading by example.
MailChimp : Droga5 : Omnichannel
SXSW Interactive 2016 Review: Part 2

Big Ideas

SXSW Interactive 2016 Review: Part 2

Part two of our show review looks at the key take-outs from SXSW Interactive that will continue to resonate in 2016 and beyond.
Gen Z : SXSW : SXSW Interactive
1.618 Sustainable Luxury 2015 Review

Big Ideas

1.618 Sustainable Luxury 2015 Review

The 1.618 Sustainable Luxury conference set out to challenge and prompt new conversations about sustainability as a worldwide catalyst f...
Luxury : Sustainability : 1.618 Sustainable Luxury Conference
Lynne Murray : Augmented Retail

Viewpoints

Lynne Murray : Augmented Retail

Holition brand director Lynne Murray talks about augmented retail. 
Lynne Murray : Augmented Retail : Technology
Blaise Bellville : Bridging the gap between brands and youth culture

Viewpoints

Blaise Bellville : Bridging the gap between brands and youth culture

Platform magazine director Blaise Bellville talks about bridging the gap between brands and youth culture. 
New Millennials : Blaise Bellville : Platform
Rebranding Asian food culture

Viewpoints

Rebranding Asian food culture

Kim and Vanessa Pham, co-founders of Omsom, discuss the importance of proudly reclaiming the integrity and identity of Asian flavours in the grocer...
Food : Marketing : Convenience
Fortitude in failure

Big Ideas

Fortitude in failure

Brands are entering a new era of transparency in which they own up to mishaps and failures, and take the opportunity to flourish in new ways.
Retail : Branding : Advertising
Smartphone storytelling

Viewpoints

Smartphone storytelling

Youth film-making collective Pickpocket examines why film and tv are stuck in a pre-internet world and how smartphones can create suspense to...
Youth : Media : Entertainment
How brands should use chatbots

Big Ideas

How brands should use chatbots

From acting as virtual employees to creating more meaningful relationships with consumers, chatbots are opening up new opportunities for brands.
Retail : Digital : Technology
Brand Parents

Micro Trends

Brand Parents

Parents are looking for technology to help them achieve a better balance between the stresses of work and family life.
Parenting : Snoo : Future Family
FutureFest 2016: Review

Big Ideas

FutureFest 2016: Review

This year’s show explored why brands are shifting towards purpose, empowerment, experimentation and transparency.
FutureFest : E-motional Economy : Convenience Culture
Maurizio Ribotti : Without culture there is no commerce

Viewpoints

Maurizio Ribotti : Without culture there is no commerce

Design Partners’ Maurizio Ribotti talks about culture and design. 
Maurizio Ribotti : Zona Tortona : Design Partners
Private label rising

Micro Trends

Private label rising

Private label rising
Own-label : Own-brand : White-Label
Good Shit kebabs shun worthy vegan branding

Signals & Stats

Good Shit kebabs shun worthy vegan branding

The plant-based kebab shop is taking inspiration from the art of protests in its branding in a bid to reframe associations with veganism.
Food & Drink : Advertising & Branding : Design
Balmain’s drama series injects luxury into Channel 4

Signals & Stats

Balmain’s drama series injects luxury into Channel 4

Subverting luxury marketing conventions, the fashion house is teaming up with tv broadcaster Channel 4 on a short-form drama series.
Media And Entertainment : Luxury : Fashion
The new rules of affluent Chinese travel

Viewpoints

The new rules of affluent Chinese travel

With 100m new outbound Chinese tourists forecast in the next decade, travel brands will witness a seismic shift in their quest for experiences and ...
China : Travel : Hospitality
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