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Viewpoints
Douglas Rushkoff : Brand mythology is dead. Today it’s about the non-fiction of social currency, local economy and grassroots value creation
Words: Miriam Rayman
Douglas Rushkoff
:
NYU
:
New York University
Big Ideas
E-vouchers attract growing numbers of on-the-go consumers
E-vouchers attract growing numbers of on-the-go consumers
Mobile Phones
:
Shopping
:
Emails
Big Ideas
Fortune’s Power 50: Top females set to change the face of global business
Fortune’s Power 50: Top females set to change the face of global business
Work
:
Business
:
Power
Big Ideas
Why hotels must do more for disabled guests
Bespoke Hotels Group co-founder and chairman Robin Sheppard on making hotels aesthetically creative and inclusive for disabled people.
Travel
:
Hospitality
:
Interiors
Micro Trends
Industrial Garments
By applying the same processes to clothing as they would to object design, industrial designers are bringing their specialism to the field of fas...
Fashion
:
Apparel
:
Technology
Big Ideas
Magazines bring editorial to life with video
Magazines bring editorial to life with video.
Media
:
I-D
:
Dazed Digital
Viewpoints
Mark Paton and Caz Hildebrand : Crafting brand narratives
Here Design co-founders Caz Hildebrand and Mark Paton talks about crafting brand narratives.
Here Design
:
Caz Hildebrand
:
Mark Paton
Design Directions
Selling luxury on social networks
A luxury jewellery brand is venturing into online social networks to engage and interact directly with individuals, offering exclusive content to k...
Luxury
:
Love By Cartier
:
Jewelry
Micro Trends
Lunar Landers
With multiple countries now aiming for the moon, automotive companies are throwing their hat in the ring to develop new lunar transport technologies.
Mobility
:
Technology
:
Design
Markets
Synthetic Leather Market
Synthetic leather is evolving from low-quality, environmentally damaging pleather to a luxury staple for eco-conscious fashion brands.
Fashion
:
Apparel
:
Sustainability
Big Ideas
RCA and CSM 2016 Graduate Shows Review
Graduates at the Royal College of Art (RCA) and Central Saint Martins (CSM) focused on new definitions of identity emerging in response to changes ...
Optimised Self
:
Artificial Intellligence
:
Graduate Shows
Big Ideas
Cannes Lions Review Part 1
During the nine-day exchange of ideas and inspiration, the advertising and creative industries grappled with the power of Brandstanding and techno...
Cannes Lions 2015
:
Brandstanding
:
Droga5
Communities
New Millennials
Riotous youth who have grown up into righteous adults, the New Millennials are rewriting the rules about how they expect people, institutions and b...
Freelance
:
Recruitment
:
Neighborhood
Communities
The IM Crowd
Email and phone calls are outdated forms of communication in the eyes of the IM Crowd, which prefers to keep in touch through instant messaging (...
Teenagers
:
Instant Messaging
:
Consumer Tribe
Daily Signals
New Genesis campaign aims to disrupt luxury automotive sector
South Korean car-maker Genesis is shaking up the luxury automotive landscape with its latest marketing initiative, Luxe is in the Details.
Mobility
:
Luxury
:
Automobiles
Daily Signals
Parfums Christian Dior turns to longevity research
Dior Science has revealed ambitions to become a powerhouse in reverse ageing research with the launch of an international board of experts dedicate...
Beauty
:
Health & Wellness
:
Technology
Daily Signals
Saint Elmo’s gamifies long Covid symptoms
Creative agency Saint Elmo’s and the Long Covid Europe patient network have teamed up to launch an awareness campaign about the long-term effects o...
Health & Wellness
:
Technology
:
Media & Entertainment
Macro Trends
Chinese Beauty Consumer Myths
Our latest research with Hot Pot China hopes to dispel Chinese beauty myths and provide decision-makers with the knowledge and confidence to build ...
Beauty
:
Wellness
:
China
Daily Signals
Stat: Young women boost anti-ageing beauty market in China
A new report by strategy and marketing specialist Hot Pot China shows that nearly 50% of Chinese women surveyed aged between 25 and 30 use skincare...
Society
:
Stat
:
Statistic
Daily Signals
A campaign challenging fitness fat-shaming
Cyclewear brand Fat Lad At The Back is challenging harmful stereotypes surrounding plus-size communities and exercise. Its latest campaign features...
Youth Hostel
:
Sport&Lesiure
:
Society
Daily Signals
Gamer skincare targeting underserved audiences
Breaking down long-standing stereotypes within the gaming industry, beauty brand elf Cosmetics has launched an eight-piece collection to bring toge...
Beauty
:
Global Fashion And Style
:
Technology And Craft
Daily Signals
Voicy augments digital socialising with audio memes
With social audio formats growing in popularity, online content platform Voicy is offering tools to create user-generated audio snippets.
Media And Entertainment
:
Technology
:
Social Media
Daily Signals
The Interview: Voyage Foods uses molecules to future-proof food
In October we spoke to Adam Maxwell, CEO of Voyage Foods, a food tech start-up that is exploring how reverse engineering can future-proof the world...
Food
:
Drink
:
Technology
Daily Signals
Stat: Eco-motional teens feel unseen by governments
Young people across the world are displaying growing levels of climate anxiety, with many feeling that their governments aren’t doing enough to pro...
Youth
:
Health & Wellness
:
Sustainability
Daily Signals
Stat: Fewer men are enrolling in higher education
In the US, the number of men’s college applications is falling while women account for a larger proportion of higher education students.
Stat
:
Stats
:
Statistic
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