'communications'

Car-toon

Big Ideas

Car-toon

UK – Jaguar Land Rover has created a new ad campaign that features a character from the pop group Gorillaz as its brand ambassador.
The Learning E-conomy : Jaguar Land Rover : Gorillaz
Playing to young athletes

Big Ideas

Playing to young athletes

Global – Sportswear brand Under Armour has created an interactive Snapchat game to engage with a younger audience.
Under Armour : Gen Viz : Snapchat
Mr Robot returns

Big Ideas

Mr Robot returns

US – Mr Robot is a new mobile game that borrows its narrative from the eponymous show.
Mr. Robot : Night School Studio : Mobile Game
Emotional assistance

Big Ideas

Emotional assistance

London – Whole Foods Market has introduced an artificially intelligent chatbot that suggests recipes and advice after reading shoppers’ needs throu...
Wholefoods : Gen Viz : Personal Appsistants
Top of the pods

Big Ideas

Top of the pods

Global – MTV News has launched a series of podcasts aimed at young audiences.
MTV News : Gen Viz : Podcasts
Chat away

Big Ideas

Chat away

Canada – Messaging app Kik is inviting brands to create their own chat bots in order to interact with users on its platform.
Generation D : Kik : Messenger
Against Airbnb

Daily Signals

Against Airbnb

Europe – HomeAway takes aim at competitor Airbnb by suggesting that the sharing economy isn’t all it’s cracked up to be. 
HomeAway : Sharing Economy : Airbnb
Ivor Williams: App therapy

Viewpoints

Ivor Williams: App therapy

Co-founder of Humane Engineering talks about his Cove app that uses music to process emotions.
Awakening Tech : Cove : Wellbeing Apps
Heard this one before

Daily Signals

Heard this one before

Japan – Deja vu is an interactive music video that enables viewers to engage with the producer’s creative concept.
Japan : Deja Vu : Kamra
Second language

Big Ideas

Second language

New York – Language-learning app LexiCandy ‘uses pop culture as the classroom’ to immerse people in a foreign language.
Washington DC : LexiCandy : Carol Glenn
Catfish marketing

Big Ideas

Catfish marketing

Austin – Catfish marketing struck at SXSW as film-makers for sci-fi blockbuster Ex Machina promoted the film’s imminent release with a fake Tinder ...
Ex Machina : Tinder : Catfish Marketing
Health freeze: Branding draws inspiration from cold temperatures

Daily Signals

Health freeze: Branding draws inspiration from cold temperatures

San Pedro Garza García, Mexico – Branding for a cryotherapy clinic doesn’t sound like the most exciting endeavour, but design studio Anagrama ...
Anagrama : Mexico : Boreálica
Smart shirt: Ralph Lauren unveils biometric clothing

Daily Signals

Smart shirt: Ralph Lauren unveils biometric clothing

US - Ralph Lauren has teamed up with wearable tech company OMsignal to become the first luxury firm to offer 'smart' clothing.
Tech Luxe : Wearable Technology : Ralph Lauren
Apple tops UK consumer poll for best storytelling brand

Big Ideas

Apple tops UK consumer poll for best storytelling brand

Consumers have named Apple as the best storytelling brand in the UK.
Storytelling : Brand Experience : Apple
Shared skies: Lamps connect people across the globe

Daily Signals

Shared skies: Lamps connect people across the globe

Treviso, Italy – Patch of Sky is a series of ambient lamps that enable people to share the colour of the sky above them with loved ones far away.
Fauna Fetish : Lighting : Fabrica
Elaine Cook: The secret life of data

Viewpoints

Elaine Cook: The secret life of data

Elaine Cook, Intel UK strategic marketing director, explains what serendipity can do for data.
Data : Total Retail : Analytics
Minsu Kim : Interactional food

Viewpoints

Minsu Kim : Interactional food

Royal College of Art graduate Minsu Kim talks about interactional food. 
Minsu Kim : Royal Academy Of Art : Food Design
Dr Rachel Edwards-Stuart : The science of flavour-matching in food and drink

Viewpoints

Dr Rachel Edwards-Stuart : The science of flavour-matching in food and drink

Food and flavour scientist Dr Rachel Edwards-Stuart talks about the science of flavour-matching. 
Science : Dr Rachel Edwards-Stuart : Food Pairing
Cereal Branding & Packaging is on Target for 80's revival

Big Ideas

Cereal Branding & Packaging is on Target for 80's revival

Cereal Branding & Packaging is on Target for 80’s revival
General Mills : Cereal : Atari
Hugo Boss book details links with Third Reich

Big Ideas

Hugo Boss book details links with Third Reich

Hugo Boss book details links with Third Reich
World War 2 : Nazism : Army
Turning brand awareness into an Urban Thrill

Big Ideas

Turning brand awareness into an Urban Thrill

Turning brand awareness into an Urban Thrill
Durex : Finish : Nurofen
Swap shop: Stores plan exchange visits

Daily Signals

Swap shop: Stores plan exchange visits

Swap shop: Stores plan exchange visits
Colette : KesselsKramer : KK Outlet
Facebook fan pages turn into e-shops

Big Ideas

Facebook fan pages turn into e-shops

Facebook fan pages turn into e-shops
Facebook : E-commerce : Brand Loyalty
Consumer culture affects endangered species; brands take note

Big Ideas

Consumer culture affects endangered species; brands take note

Consumer culture affects endangered species; brands take note
Wildlife : Environmentalism : Traffic
Solar opportunity for expanding African mobile market

Big Ideas

Solar opportunity for expanding African mobile market

Solar opportunity for expanding African mobile market
Africa : Mobile : Zain Africa
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