LS:N Global

Viewpoints

Will CMOs become redundant in the future?

From artificial intelligence to co-creation, branding company Monotype highlights the three challenges that will shift the CMO's focus to customer...

Monotype : Content Marketing : Future Of Jobs

Micro Trends

Adulting Ads

Notions of luxury have evolved beyond traditional status symbols, with brands creating new narratives that speak frankly to the emotionally driven ...

Advertising : Luxury : Millennials

Big Ideas

International CES 2015 Preview

LS:N Global will be in Las Vegas in January to cover the International CES 2015 show as global mega-brands and fledgling start-ups alike ...

International CES : Consumer Electronics : Las Vegas

Micro Trends

Creative Phygital

In-store digital technology is no longer simply a clever tool for seamlessly managing sales and stock control. Imaginative retailers and designer...

Phy-gital : Technology : Ars Electronica Solutions

Viewpoints

Jackie Lee-Joe: Skype, the facilitator

Jackie Lee-Joe, Skype’s director of audience explains the company's collaborative function.

Skype : Collaboration : Victoria Beckham

Big Ideas

Burberry’s latest store taps into beauty hotspot

Phygital : Burberry : Covent Garden

Big Ideas

The White House launches new Tumblr account

Tumblr : The White House : Barack Obama

Signals & Stats

Tea set: Concept Branding & Packaging infused with benefits

Design : Alejandro Grima : Kaizen Living

Signals & Stats

Great Scott: Fashion's take on digital culture

New York – For his autumn/winter 2012/2013 collection at New York Fashion Week, American fashion designer Jeremy Scott referenced how, in a digital...

Digital : Print : Nostalgia

Big Ideas

Mobile apps prompt spontaneous hotel bookings

Mobile : Priceline : Spontaneity

Micro Trends

Show Your Working

Just as consumers are interested in the provenance of their food, so they also want to know about other products too. To communicate this, retailer...

Craftsmanship : Moleskine : Mechanism

Signals & Stats

Building a picture: Milz draws on experience

Milz : IMM Cologne : Furniture

Signals & Stats

Luxury futures: Experts discuss the story of luxury at LS:N Global event

Network Evening : Dunhill : Burberry

Big Ideas

Restaurants take up BSport & Leisure approach

Missouri : Panera : Ruth's Hospitality

Big Ideas

Buried landlines: the end of the home phone?

Mobile Phones : Telecommunications : Wireless Networks

Signals & Stats

Lunge elevates luxury pet accessories with fashionable brand identity

New York-based pet accessories brand Lunge is redefining luxury pet products with its collaboration with design agency Porto Rocha.

Pet Industry Trends : Lunge : Visual Identity

Signals & Stats

Stat: Survey gauges consumer mindsets this holiday season

Businesses and consumers alike are still feeling the squeeze of the cost of living crisis. Market research company Zappi has found that consumers w...

Society : Cost Of Living : Advertising

Signals & Stats

Fiat’s commitment to colour celebrates the essence of Italy

Italian car brand Fiat has made a bold statement by declaring an end to boring grey cars and launching a vibrant ad campaign that showcases the bra...

Mobility

Signals & Stats

Back Market discourages users from upgrading technology

Back Market, a refurbished tech marketplace, is tackling the issue of technological waste by encouraging users to question whether they need to upg...

Technology : Society : Sustainability

Signals & Stats

Stat: US Millennials favour fortune-tellers over financial advisers

A new survey of 2,000 Americans from financial planning service Empower reveals that one in four Millennials turn to a fortune-teller for advice.

Finance : Society : Gen Z Money Market

Behaviours

Emerging Youth: Japan

Unlike their peers in the US or Europe, Japanese youngsters are quietly rebelling amid political unrest and social fragmentation.

Youth : Fashion : Society

Signals & Stats

The latest innovations in a growing wellness industry

With over 400 delegates from 50 countries in attendance, some companies chose to use the Global Wellness Summit stage as a launch pad, announcing n...

Health : Wellness : Technology

Signals & Stats

Heinz enlists AI to prove its brand status

The food brand is using artificial intelligence (AI) system Dall-E 2 to prove that it’s the go-to brand for ketchup.

Food : Advertising & Branding : Technology

Signals & Stats

Spotify’s latest campaign taps into visual-first Gen Z

Recognising the visually driven behaviour of Gen Z audiences, the music streaming platform’s latest campaign is putting a spotlight on its young su...

Media & Entertainment : Youth : Advertising & Branding

Signals & Stats

Bunch’s rebranding embraces vibrant veganism

The vegan platform is employing bold and hyper-real design cues in its visual refresh, created by creative practice and branding studio Studio Nari.

Advertising & Branding : Food : Drink

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