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Preview: Affirmative Fractions
Brands are recognising the importance of making high-quality products and services available at a fair price.
Civic Brands
:
The Just Nots
:
Retail
News
Surrounded by synths
UK – The lines between reality and fantasy are blurred in Channel 4’s new ad campaign for Humans.
Faction Marketing
:
Channel 4
:
Humans
Big Ideas
You’ve got mail
London/New York – Producer Oscar Powell has revealed a set of mysterious, minimal billboards on both sides of the Atlantic.
Oscar Powell
:
Backlash Brands
:
Opt In
News
K-pop: A darkly comic advertising campaign from Kenzo
Paris – Following its previous irreverent, 1950s-style work with ToiletPaper magazine, Kenzo is continuing its savvy advertising with a campaign th...
Kenzo
:
Pop Art
:
Autumn/winter 2014
News
The Lighthouse launches Venice campus to provide content creators with a creative workspace
Creator and social agency the Whalar group has launched The Lighthouse, a campus in Venice, California that will serve as a hub for 150 curated cre...
Pop-culture & Media
:
Youth
:
Advertising & Branding
News
Samsung’s Galaxy AI becomes the ultimate everyday companion
BBH Singapore has launched a global campaign for the Samsung Galaxy S25 Series, positioning Galaxy AI as an essential part of daily life.
Technology
:
Advertising & Branding
:
Society
News
Harrison Ford brings Hollywood charm to Glenmorangie whisky
Scotch whisky distillery Glenmorangie has unveiled actor Harrison Ford as its new global ambassador.
Advertising & Branding
:
Food & Drink
:
Pop-culture & Media
News
The Big Idea: Paradigms 2024: Future of Branding
At the 2024 Paradigms summit in Rome, designers from around the world gathered to explore the future of branding.
Design
:
Advertising & Branding
:
Society
News
Jordan unveils cultural hub for Parisian youth for the Olympics
Youssouf Fofana, founder of Maison Château Rouge and United Youth International, is taking on the role of Jordan Brand’s creative director for the ...
Retail
:
Sports & Leisure
:
Youth
News
Kopparberg launches UPF40 football shirts to promote sun safety during Euros
As the UEFA European Football Championship approaches, Kopparberg is tackling sun safety with the launch of UPF40 football shirts.
SPF
:
Advertising & Branding
:
Alcohol
News
Fluz rebrands to empower a new generation of savvy spenders
Creative agency and digital studio Koto has unveiled a maximalist rebranding for collaborative earning app Fluz.
Finance
:
Advertising & Branding
:
Youth
News
Erewhon launches sunscreen-inspired smoothie with Vacation
Erewhon has introduced a new addition to its smoothie line-up, but this time it’s in collaboration with skincare brand Vacation.
Advertising & Branding
:
Beauty
:
Food & Drink
News
Seen Studios celebrates Nike Air Max Day with car boot sale
Nike AirMax Day is held annually on 26 March, a tradition going back to 2014. And for 2024's edition the brand turned to London-based Seen Studios ...
Advertising & Branding
:
Fashion
:
Sports & Leisure
News
Impossible Foods introduces new branding
Impossible Foods, fulfilling a promise made in 2023 to overhaul its marketing, has revealed new branding and packaging for its meat alternatives in...
Design
:
Advertising & Branding
:
Food
News
Agency for Nature begins creative campaigns to reconnect youth with nature
A collaboration between climate-driven creative nonprofits Glimpse and Purpose Disruptors, Agency for Nature has unveiled five inventive campaigns ...
Sustainability
:
Advertising & Branding
:
Design
News
Smoking Kills becomes Loneliness Kills in new campaign
Smoking kills, and so does loneliness. A campaign by creative consultancy Revolt is taking cues from anti-tobacco messaging to raise awareness of t...
Advertising & Branding
:
Society
:
Health & Wellness
News
Landor turns to sonic and AI-powered services with new rebranding
Branding agency Landor & Fitch, a WPP subsidiary, has undergone a comprehensive rebranding, unveiling its new identity as Landor in November 2023.
Design
:
Sustainability
:
Drink
News
Beauty brand elf champions individuality in new campaign
Generation Z are known to be individualistic, and elf got the memo. In a creative campaign, the brand invites viewers to re-imagine the acronym.
Beauty
:
Advertising & Branding
:
Youth
News
Olive oil is the not-so-secret ingredient in the Dry Guys Martini
Olive oil and sparkling water are the unlikely ingredient pairing introduced in the collaboration between Aura Bora and Graza.
Food & Drink
:
Society
:
Advertising & Branding
News
Watch reseller Subdial rebrands to appeal to next-gen collectors
Luxury watch reseller Subdial has collaborated with London-based branding agency Nalla to create a new, youthful identity for the brand, appealing ...
Luxury
:
Advertising & Branding
:
Design
Viewpoints
The Rise of the Expert Influencer
As users increasingly seek transparency, trust and intention on Instagram, a new wave of influencers are emerging, full of professional acumen, lif...
Retail
:
Advertising & Branding
:
Fashion
News
Introducing Cotton, an agency specialising in designing with code
Acclaimed designer, coder and educator Talia Cotton recently launched her agency for graphic designers who love to get creative with code.
Design
:
Advertising & Branding
:
Technology
News
Eurostar gets a branding refresh by DesignStudio
The Eurostar Group enlisted DesignStudio to create a new visual identity, better portraying the group’s multi-faceted personality since the company...
Travel & Hospitality
:
Design
:
Advertising & Branding
News
Woodland Trust rebrands to expand its appeal
The Woodland Trust has been rebranded by creative agency Creature London.
Advertising & Branding
:
Sustainability
:
Design
News
Petfolk is redefining veterinary care services for modern pet parents
The pet economy is booming with ownership rates rocketing over the past decade. While product categories have been keeping up with the momentum, th...
Design
:
Advertising & Branding
:
Society
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