'advertising'

A new joint visual identity for Topshop and Topman

News

A new joint visual identity for Topshop and Topman

Creative agency Moving Brands has designed a new merged visual identity for Topshop and Topman, marking their next chapter as digital-first brands.
Fashion : Advertising & Branding : Design
The Verge is bringing back blogging

News

The Verge is bringing back blogging

Technology news platform The Verge has redesigned its website in a bid to revive the golden age of blogging through a new content strategy and user...
Advertising & Branding : Design : Media And Entertainment
Five Brands Pouring Wit into Wine Branding

Big Ideas

Five Brands Pouring Wit into Wine Branding

A new generation of winemakers are challenging the sector’s stuffiness with unconventional branding and personalities that align with younger drink...
Drink : Food : Design
Stat: Global unease about space exploration persists

News

Stat: Global unease about space exploration persists

While many brands are gearing up for an expected boom in space tourism and innovation, global consumers have expressed concern about our intergalac...
Technology : Advertising & Branding : Society
Louis XIII cognac celebrates unhurried craft

News

Louis XIII cognac celebrates unhurried craft

Cognac company Louis XIII is travelling back to the origin of the earth with its latest campaign, Believe in Time.
Luxury : Advertising & Branding : Food & Drink
Columbia Sportswear champions Saudi Arabia’s outfluencers

News

Columbia Sportswear champions Saudi Arabia’s outfluencers

In its latest campaign, the outdoor brand changes the role of social media influencers, getting them out of their bedrooms and into the great outdo...
Travel & Hospitality : Advertising & Branding : Retail
The Women’s World Cup spotlights Indigenous heritage

News

The Women’s World Cup spotlights Indigenous heritage

Drawing on its host nations’ Indigenous heritage, the Beyond Greatness campaign uses Aboriginal motifs and references to pay tribute to Indigenous ...
Advertising & Branding : Design : Sports & Leisure
A visual refresh to preserve Mexican bulk markets

News

A visual refresh to preserve Mexican bulk markets

Tierra Dulce, a bulk food store in the Mexican city of Monterrey, is encouraging sustainable and local consumption among young generations with a ...
Advertising & Branding : Retail : Food & Drink
Petco considers the mental health of pets post-lockdown

News

Petco considers the mental health of pets post-lockdown

With many people returning to social events and the office, the pet care brand is responding to the new wellbeing needs of their pets through a ser...
Health And Wellness : Society : Advertising & Branding
Milan’s bleisure campaign entices nomadic workers

News

Milan’s bleisure campaign entices nomadic workers

Seeking to reignite the appeal of business travel, tourism promoter Yes Milano is highlighting bleisure trips in its latest campaign.
Travel & Hospitality : Advertising & Branding : Tourism
The LA28 Olympics’ branding is for everybody

News

The LA28 Olympics’ branding is for everybody

Diversity, inclusion and self-expression are honoured in the branding for the 2028 Olympic and Paralympic Games.
Advertising & Branding : Design : Diversity
Are we entering an age of technologically defined beauty?

Viewpoints

Are we entering an age of technologically defined beauty?

By investing in technology that not only transforms but also judges the way we look, we’re only compounding the cult of beauty.
Beauty : Digital : Technology
VR for everyone

News

VR for everyone

Global – Radeon’s new campaign for a graphics card breaks convention with stereotypical aesthetics.
Radeon : Video Games : Gen Viz
Photo opportunity

Big Ideas

Photo opportunity

US – New app Pay Your Selfie enables consumers to receive money for taking selfies that feature branded products.
Pay Your Selfie : Influencers : The New Value Economy
Selfless spambot

Big Ideas

Selfless spambot

US – Non-profit-making organisation Champions Against Bullying has launched the The NiceBot Project, a Twitter account that sends kind message...
Benevolent Web : Twitter : Social Conscience
Switched-on shade

News

Switched-on shade

Launched on a Peruvian beach, Shadow wifi forces sun worshippers to choose between free internet connection and sun exposure.
Shadow Wifi : Happiness Brussels : Pascal Kemajou
Branding & Packaging marvel: Agency wraps wine in comics

News

Branding & Packaging marvel: Agency wraps wine in comics

Branding & Packaging marvel: Agency wraps wine in comics
Wine : Comic Books : The Creative Method
Food brand pays bloggers to cover product range

Big Ideas

Food brand pays bloggers to cover product range

Food brand pays bloggers to cover product range
Kraft : Velveeta : Social Media
The Ordinary’s new platform shatters skincare myths

News

The Ordinary’s new platform shatters skincare myths

The Ordinary is dispelling skincare myths with its new platform, TheTruthShouldBeOrdinary.com.
Advertising & Branding : Beauty : Health & Wellness
Anti creates a visual identity that evolves with community input

News

Anti creates a visual identity that evolves with community input

Norwegian creative agency Anti has unveiled a dynamic identity for Kulturhavna, a community-driven urban development project in Ålesund, Norway.
Design : Advertising & Branding : Future Spaces
Stat: WNBA tops Morning Consult’s fastest-growing US brands list of 2024 

News

Stat: WNBA tops Morning Consult’s fastest-growing US brands list of 2024 

The Women’s National Basketball Association (WNBA) has claimed the top spot as the fastest-growing brand in the US in Morning Consult’s Fastest Gro...
Sports & Leisure : Society : Advertising & Branding
NRF 2025 Retail’s Big Show daily recap: The business of authenticity

News

NRF 2025 Retail’s Big Show daily recap: The business of authenticity

Day two of NRF 2025 Retail’s Big Show began with a keynote entitled The Business of Authenticity from Tracee Ellis Ross, actor and founder of ...
Retail : Advertising & Branding : Beauty
Label Emmaüs destigmatises second-hand gifting with Christmas Backstories campaign

News

Label Emmaüs destigmatises second-hand gifting with Christmas Backstories campaign

As the holiday season approaches, Label Emmaüs, the community centric e-commerce platform of the French Emmaüs movement, has launched Christmas Bac...
Retail : Advertising & Branding : Sustainability
Stanley 1913 and Lionel Messi unite for a drinkware collaboration

News

Stanley 1913 and Lionel Messi unite for a drinkware collaboration

Lifestyle drinkware brand Stanley 1913 has teamed up with football legend Lionel Messi for an exclusive, multi-year partnership that blends perform...
Sports & Leisure : Society : Food & Drink
British skincare brand Haeckels relaunched with a new identity

News

British skincare brand Haeckels relaunched with a new identity

Haeckels, the British skincare and fragrance brand, is rebranding as Formerly Known As Haeckels (FKAH), distancing itself from the controversial Ge...
Beauty : Advertising & Branding : Retail
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