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Big Ideas
YouTube to raise brand awareness with television advertising
YouTube plans to promote its online celebrities through traditional media advertising.
YouTube
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YouTube Generation
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Future Media
News
MAD//Fest 2025: Delayed adulthood, algorithmic segregation and Gen Z hippies
MAD//Fest returned to Shoreditch on 1 July 2025, with this year’s theme Be Less Boring challenging brands to rethink how to engage with new audiences.
Global Events
:
Advertising & Marketing
:
Gen Z
News
Stat: Nearly half of women feel misunderstood by brands
Despite driving an estimated £25 trillion ($31.8 trillion, €29.4 trillion) in global discretionary spending, nearly half of women worldwide say bra...
Branding & Advertising
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Brands
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Retail
Micro Trends
Heritage Brand-umentaries
Legacy brands are turning to cinematic documentaries and long-form storytelling to showcase their history, craftsmanship and cultural roots.
Advertising & Branding
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Fashion
:
Food & Drink
News
Liquid Death launches Kegs For Pregs with Kylie Kelce
Liquid Death has teamed up with podcast host Kylie Kelce for a bold new campaign, Kegs For Pregs, featuring ultra-limited-edition kegs of its stil...
Food & Drink
:
Advertising & Branding
:
Pop-culture & Media
News
bwin puts a new spin on online gambling advertising
bwin, an online casino, has released a new campaign that takes a more cinematic approach to gaming advertising.
Branding
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Casino
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Marketing
News
QuiteLike unveils rebranding to inspire joyful home cooking
Meal kit brand QuiteLike has unveiled a striking rebranding designed to elevate dinnertime beyond mere convenience.
Food And Drink
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Advertising & Branding
:
Design
Big Ideas
Sustainability is Dead
Sustainability as we know it is dead. Long live sustainability. A new approach is needed that reflects today’s world of increasingly blended physic...
Sustainability
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Climate Crisis
:
Environment
News
Human Waste Bag turns dog walkers into plastic pollution warriors
Creative director Neil Walshe has unveiled Human Waste Bag, an open-source design encouraging dog owners to clean up plastic pollution alongside th...
Sustainability
:
Advertising & Branding
:
Design
News
Stat: Super Bowl smashes viewership records
Fox’s broadcast of the 2025 Super Bowl LIX drew a record-breaking 126m viewers across platforms, cementing its place as the most-watched Super Bowl...
Sports & Leisure
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Advertising & Branding
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Pop-culture & Media
News
NRF 2025 Retail’s Big Show daily recap: Burberry 2.0 and phygital futures
On Sunday 12 January, NRF 2025 Retail’s Big Show opened at New York’s Jacob K Javits Convention Center, drawing more than 40,000 attendees.
Retail
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Advertising & Branding
:
Luxury
News
The Big Idea: Designing Superbrands at SXSW 2024
Thanks to advances in artificial intelligence and innovative tools such as ChatGPT, Midjourney and Sora, creativity has never been so omnipresent a...
Pop-culture & Media
:
Design
:
Advertising & Branding
News
The Trend: Rebranding Nature
To lure Gen Z outdoors and engage them in conservation and climate activism, nature is getting a rebranding. Inspired by gorpcore, organisations an...
Design
:
Advertising & Branding
:
Sustainability
News
World Labs' AI system brings photos to life with interactive 3D worlds
World Labs, a start-up founded by AI pioneer Fei-Fei Li, has introduced an AI system capable of transforming single images into interactive 3D vide...
Pop-culture & Media
:
Technology
:
Advertising & Branding
News
Pantone names Mocha Mousse as 2025 Colour of the Year
Pantone has unveiled Mocha Mousse (17-1230) as its Colour of the Year for 2025, a rich, chocolatey brown that embodies warmth, comfort and the grow...
Design
:
Advertising & Branding
:
Society
News
Rare Beauty’s first global campaign celebrates individuality and self-acceptance
Rare Beauty, Selena Gomez’s cosmetics brand, has launched Every Side of You, its first worldwide initiative celebrating individuality and self-acce...
Health & Wellness
:
Beauty
:
Advertising & Branding
News
Pulse eCommerce Summit: personalisation in the AI age
Yesterday marked the third edition of the Pulse eCommerce Summit, an event from London-based e-commerce consultancy Vervaunt.
Retail
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Advertising & Branding
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Technology
Big Ideas
World Retail Congress 2024: Community Commerce
From Claire’s to Sporty & Rich, innovative retailers are reshaping the landscape by fostering community engagement, inclusivity and social impact.
Retail
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Advertising & Branding
:
Youth
News
Food marketplace Gustini rebrands with nostalgically Italian identity
Global brand and digital studio Koto has brought a taste of Italy to the digital fore with the unveiling of a fresh identity and a revamped e-shop ...
Food & Drink
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Design
:
Advertising & Branding
News
Hometree injects much-needed colour into energy conservation
Energy service provider Hometree has rebranded in an attempt to brighten up the energy conservation market.
Sustainability
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Advertising & Branding
:
Design
News
Deutsche Telekom campaign warns about child data protection
Deutsche Telekom, in collaboration with creative agency adam&eveBERLIN, has unveiled a new campaign highlighting the increased risks parents face d...
Media & Entertainment
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Technology
:
Advertising & Branding
News
Jems sheds light on the escalating STI issue among seniors
Canadian condom brand Jems has launched a campaign targeting an unusual audience when it comes to safe sex advocacy – seniors.
Health & Wellness
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Society
:
Advertising & Branding
News
Ragged Edge rebrands gaming lab Homa into a pink wonderland
Homa, previously known as Homa Games, sent branding agency Ragged Edge on a mission to democratise the gaming development industry while being aest...
Gaming
:
Technology
:
Advertising & Branding
News
Thix takes the taboo out of hair loss
Thix is a new haircare brand that hopes to shake up the haircare market with its optimistic approach to hair loss.
Health & Wellness
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Design
:
Beauty
News
Flaus rebrands flossing as fun and planet-friendly
Eco-friendly electric flosser brand Flaus has revealed a new trendy visual identity.
Health And Wellness
:
Advertising & Branding
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