LS:N Global

Markets

Destination Retail: Part 1

The future of physical shopping is about creating a desire for destination and a location-specific brand experience.

Markets

Luxury Matrix 2014

LS:N Global plots the shifts in luxury in 2014 and identifies where key luxury brands sit in the five stages that define the luxury market.

The Luxury Matrix : DKNY : Moschino

Micro Trends

Soft Masculinity

In a world of toxic masculinity, a softer, more delicate and visibly feminine way to be a man is gaining prominence in East Asia and the West.

Youth : Beauty : New Masculinity

Micro Trends

New Artocracies

The clink of an auction house gavel is giving way to the click of a mouse as the art world moves online.

Google : Artsy : Paddle 8

Markets

Sustainability Market

Business is adopting a Whole-system Thinking approach that replaces the ruthless pursuit of profit with a tripartite system that gives equal weight...

Whole System Thinking : Sustainability Futures : The Immortal Brand

Markets

Skintellectual Bodycare

Bodycare is getting an upgrade, driven by consumer demand for science-backed, active and ingredient-led products and treatments that contribute to ...

Beauty : Bodycare : Health And Wellness

Markets

Flat Age Beauty Market

The beauty sector is meeting the needs of Flat Age women with products and marketing that support maturing skin and hair – and their inquisitive ou...

Beauty : Advertising : The Flat Age Society

Design Directions

Brutalist Feminine

Challenging the perceptions of low-value materials, a delicately industrial aesthetic is emerging in luxury retail design that is both stark and se...

Luxury : Architecture : Retail

Big Ideas

Brand Innovation Debrief: Telfar’s Community-first Retail Strategy

From innovative pricing models to a commitment to inclusivity, luxury fashion brand Telfar is a trailblazer in the industry. What can you learn fro...

Fashion : Telfar : Retail

Viewpoints

Total bodycare blurs the lines of wellness

Sean Moran, the founder of EauLab, shares his vision for a 360-degree wellness brand that delivers physical, mental and emotional health via hydrat...

Wellness : Drink : Self-care

Design Directions

Première Pièce

Google has built an escape game in which players have to apply its apps in creative ways to find clues and escape against the clock.

Google France : Prémiére Piece : Creative Phy-gital

Micro Trends

The return of salon culture

The art of conversation is experiencing a global renaissance. In response to an overly digital world, emerging communities, private clubs and innov...

Conversation : Salon : Debate

Big Ideas

New Tyroleans

Consumers : Tyroleanism : Alpine Cooking

Big Ideas

Future Trust Marks

From space-mined minerals to income-adjusted goods and branded cities, the labels that will help consumers make informed choices beyond 2030.

Retail : Artificial Intelligence : Food And Drink

Daily Signals

Back to your future

Global – Robert Zemeckis’ groundbreaking Back to the Future series has gone down in sci-fi history as a prophetic piece of film-making.

Back To The Future Day : Predictions : Back To The Future

Daily Signals

Anti-pollution Detox Dust and other stories

In today’s daily digest: 11 Honoré promotes the luxury plus-size market, Floyd Mayweather democratises boxing and radio lives on for Generation Z.

Fashion : Beauty : Drink

Macro Trends

Neo-Tolkienism

There is a something afoot, a cultural shift that has been rumbling in the undergrowth of society for the past 10 years and is finally roaring to ...

Futuretainment : Storytelling : Fantasy

Markets

Gen Z Hangout Market

Young people are breaking free from their lockdown cocoons, countering a year of isolation and under-stimulation with immersive, real-life social e...

Youth : Gen Z : Generation Z

Design Directions

Secret Cinema

Secret Cinema is not much of a secret these days. For its latest show, Back to the Future, the company ramped up its pre-event offer, immersin...

Secret Cinema : Back To The Future : London

Micro Trends

Young Believers

The aesthetic, rituals and values of Christianity are being re-assessed and redefined by a younger, more socially conscious generation.

Youth : Generation Z : Branding

Daily Signals

Hospitality suite: If LS:N Global made… a hotel

LS:N Global’s ideal hotel would offer an abundance of atmosphere, a wealth of comfort and a dollop of creativity.

Hotels : Luxe Locale : Hospitality

Micro Trends

Retail Therapy

Stores and retail experiences are leaning into mental healthcare in order to de-stigmatise, elevate and boost the accessibility of conversations an...

Retail : Health & Wellness : Society

Daily Signals

Today’s briefing including FKA twigs’ Instagram zine

In today’s daily digest: Rolls-Royce designs dashboard for art-lovers, Bruxel Waffle adopts edible wrappers, anti-US sentiment on the rise in Mexic...

Youth : Luxury : Auto

Micro Trends

Coterie Consumerism

As e-commerce booms, Generation Z fashion brands are turning our digital habits into physical activations to make the shopping experience social ag...

Fashion : Retail : Youth

Big Ideas

Neo-food photography

Meet the four food photographers skewing ideas of perfection and health in favour of a playful and disorderly aesthetic.

Food : Design : Photography

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