'Branding'

The Just Nots

Trend Tracker

The Just Nots

Meet the Just Nots, first identified by LS:N Global in 2011. They pay their taxes, work hard and do all the right things. But from Leicester to...
Squeezed Middle : Low Income : Middle Income
DNA Me

Micro Trends

DNA Me

Beauty consumers increasingly want personalisation, which means that more and more of them are willing to hand over their DNA in exchange for produ...
DNA : Geneu : U+
The Age of the Long Near

Daily Signals

The Age of the Long Near

South Bank, London – Hundreds of delegates from around the world gathered yesterday at London’s Purcell Room for LS:N Global’s Spring/Summer 2015&n...
The Age Of The Long Near : Queen Elizabeth Centre : Trend Briefing S/S 15
Playing Patience

Micro Trends

Playing Patience

Brands are making consumers wait, to enhance the pleasure in unveiling. 
Delta Airlines : Frustration Marketing : Marina Abramovic
Going to extremes: If LS:N Global made… a luxury experience

Daily Signals

Going to extremes: If LS:N Global made… a luxury experience

LS:N Global’s luxury experience would transport guests into a realm of fantasy and narrative extremes.
Luxury Matrix : Immersive Theatre : The Polarity Paradox
Art-spitality

Micro Trends

Art-spitality

In the post-Airbnb economy, artists are engaging with evolving ideas of home and temporary lodging, using hospitality itself as a medium.
AirBnB : Venice Biennale : Art
Cannes Lions 2014: Winners in Mobile, Media and Outdoor categories

Big Ideas

Cannes Lions 2014: Winners in Mobile, Media and Outdoor categories

Awards were announced on Tuesday 17 June for the Mobile, Media and Outdoor categories. 
Cannes Lions 2014 : Advertising : Outdoor Advertising
Clean and green: Urban refill stations for eco products

Daily Signals

Clean and green: Urban refill stations for eco products

Brooklyn – Brooklyn-based brand Common Good has found a squeaky clean solution for consumers looking to avoid plastic waste.
Luxury : Eco-Friendly : Environment
Menswear brands open shops with stories to tell

Big Ideas

Menswear brands open shops with stories to tell

A retail analysis of the latest menswear stores opening that appeal to the Re-Con Man.
J Crew : Lamb's Conduit Street : Aether
Men's skincare brand targets urban professionals

Big Ideas

Men's skincare brand targets urban professionals

Men’s skincare brand targets urban professionals
Packaging : Anti-Aging : Mazorin
Local twist: Designers of the Future on location

Daily Signals

Local twist: Designers of the Future on location

Basel – The W Hotels Group launched an update of its young designers collaboration project at Design Miami/ Basel this week. The brand has giv...
Hotel : Millennial : Seung-Yong Song
Recession-hit Greek consumers take up cycling

Big Ideas

Recession-hit Greek consumers take up cycling

Recession-hit Greek consumers take up cycling
Automotive : Athens Bicycle Club : Pedal Power
Sounds of the City

Micro Trends

Sounds of the City

Near-silent motion was initially seen as a wholly positive attribute of the new wave of electric vehicles (EVs) in lessening the aural impact of tr...
Electric Vehicles : Cars : Transport
Shades of fame: Ray-Ban turns fans into legends

Daily Signals

Shades of fame: Ray-Ban turns fans into legends

Shades of fame: Ray-Ban turns fans into legends
Design : Foursquare : Social Networks
Sachs appeal: NIKECraft mission takes off

Daily Signals

Sachs appeal: NIKECraft mission takes off

Sachs appeal: NIKECraft mission takes off
Nike : Stories : Apparel
Coolectives

Micro Trends

Coolectives

Coolectives
Entrepreneurs : Business : Innovation
New Air Hubs

Micro Trends

New Air Hubs

For almost the entire history of aviation, Europe and the US have been the nexus of air travel: the airport hubs where millions change planes. But ...
Air Travel : Airports : Bleisure
All ears: Sound experience awaits shoppers

Daily Signals

All ears: Sound experience awaits shoppers

All ears: Sound experience awaits shoppers
Sonic Landscapes : Lighting : Boxpark
Mirror image: Diesel store prompts reflection

Daily Signals

Mirror image: Diesel store prompts reflection

Mirror image: Diesel store prompts reflection
Installation : Homeware Collection : Magic Tent
A cut above: Rapha peddles new stretch denim

Daily Signals

A cut above: Rapha peddles new stretch denim

A cut above: Rapha peddles new stretch denim
Heritage : Revival : Functional
Detroit Autoshow Preview

Big Ideas

Detroit Autoshow Preview

After two miserable recessionary years featuring high-profile US carmaker bankruptcies (General Motors and Chrysler) and consequent restricted or d...
BMW : Veloster : Coupé
Cradle-to-cradle production

Micro Trends

Cradle-to-cradle production

Being sustainable is not enough. Brands which are serious about the environment are embracing cradle-to-cradle (C2C) production – a concept which t...
Sustainability : Eco-concious : Carbon-Footprint
On their smartphones, beauty consumers click to make up

Big Ideas

On their smartphones, beauty consumers click to make up

On their smartphones, beauty consumers click to make up
Ontario : Mobclix : Canada
Milan Design Week 2025: Transformative Touchpoints

Big Ideas

Milan Design Week 2025: Transformative Touchpoints

Grand marketing statements, conversational installations and archival classics took centre stage at Milan Design Week 2025.
Design : Exhibition : Technology
Men's Grooming Market

Markets

Men's Grooming Market

Men’s grooming is where the big growth is to be found. Smart beauty brands are targeting a sector that has continued to out-perform the women’s bea...
China : Prestige : Gadgets
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