'Branding'

Eco-shoecare for conscious sneakerheads

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Eco-shoecare for conscious sneakerheads

Shoecare brand Sneaker Lab is tapping into the growth of sustainable footwear with a range of environmentally friendly cleaning products.
Fashion : Sustainability : Hype Market
Thought-starter: Do phygital stores still need inventory?

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Thought-starter: Do phygital stores still need inventory?

Brian Bolke, founder of The Conservatory, on this technology-enabled store’s strategy to assimilate the changing retail landscape.
Retail : Digital
Suncorp encourages teenage girls to stay in sport

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Suncorp encourages teenage girls to stay in sport

Team Girls is an initiative by the insurance and banking provider in collaboration with Leo Burnett Melbourne.
Youth : Leisure : Female Futures
Thought-starter: Has fintech innovation become a gimmick?

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Thought-starter: Has fintech innovation become a gimmick?

If fintech wants to meet consumers’ aspirations it must create new services not just gimmicky, good-looking products rooted in traditional banking ...
Fintech
Universal Everything digitises luxury goods

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Universal Everything digitises luxury goods

The UK-based studio has created a series of video artworks for high-end department store The Hyundai.
Retail : Luxury : Digital
The internet is empowering rural populations

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The internet is empowering rural populations

At IAM Weekend 19, speakers discussed the importance of rural communities and why brands should open their minds beyond Western metropolises.
Youth : Retail : Technology
Google’s Stadia is a multi-device gaming platform

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Google’s Stadia is a multi-device gaming platform

The technology company has announced the forthcoming launch of Stadia, a brand digital gaming platform.
Gaming : ESports : Leisure
Thought-starter: How are consumers re-evaluating romantic love?

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Thought-starter: How are consumers re-evaluating romantic love?

Foresight writer Holly Friend introduces the new tribe of consumers who are choosing to embrace singledom, polyamory and platonic love over traditi...
Travel : Home : Culture
Thought-starter: Are mindful influencers practicing what they preach?

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Thought-starter: Are mindful influencers practicing what they preach?

Foresight writer Holly Friend investigates the rise of the mindful influencers, who tell followers to reduce their use of social media yet continue...
Influencers : Digital : Culture
Thought-starter: Can AI make our clothing intelligent?

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Thought-starter: Can AI make our clothing intelligent?

The next generation of connected clothing will use artificial intelligence to react and recalibrate, says senior creative researcher Rachael Stott,...
Fashion : Technology : Retail
An aeroplane seat that adapts to flyers’ needs

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An aeroplane seat that adapts to flyers’ needs

The seating concept was created by design studio Layer as a way to improve the economy class flying experience.
Travel : Materials : Design
Vegan Fashion Week to tackle industry challenges

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Vegan Fashion Week to tackle industry challenges

The four-day event will bring fashion and activism together to celebrate ethical apparel from around the world.
Fashion : Vegan : Sustainability
Blockchain Biology

Micro Trends

Blockchain Biology

Blockchain-based services are empowering consumers not only to take ownership of their personal health data but also to monetise it.
Wellness : Beauty : Health
Web Summit 2018:  Developing a quality mark for robotics

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Web Summit 2018: Developing a quality mark for robotics

Lisbon – At this year’s Web Summit the Foundation for Responsible Robotics announced that it will launch a certified quality mark for AI and roboti...
Technology
Dunkin’ Donuts builds a home powered by coffee

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Dunkin’ Donuts builds a home powered by coffee

The chain has worked with New Frontier Tiny Homes to create a microhome that runs on biofuel made with discarded coffee grounds.
Food : Dunkin' : New Frontier Tiny Homes
Thought-starter: Is fashion negatively impacting mental health?

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Thought-starter: Is fashion negatively impacting mental health?

Georgina Johnson, founder of The Laundry, discusses the industry’s damaging culture of overwork and why fashion education needs to be reformed.
Fashion : Health : Wellness
Nike opens its first House of Innovation

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Nike opens its first House of Innovation

The new store collates fashion and retail innovations in one place, embodying the concept Nike has spearheaded in recent years.
Retail : Fashion : Technology
Baze creates vitamins based on your blood

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Baze creates vitamins based on your blood

San Francisco – The lifestyle brand has launched a customised health experience that aims to combat nutritional deficiencies.
Health : Wellness : Vitamins
Bumble wants to empower India's women

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Bumble wants to empower India's women

The dating app is making its Indian debut with tweaks that both support and protect the nation's women.
Culture : Dating : Youth
Ikea imagines the future of Spaces on Wheels

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Ikea imagines the future of Spaces on Wheels

The retailer’s innovation lab Space10 has designed a series of seven speculative car interiors for tomorrow’s autonomous vehicles.
Retail : Technology : Transportation
Depop spotlights its most unique sellers

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Depop spotlights its most unique sellers

London – In its first ever global campaign, the online marketplace is drawing on the app biographies of its most creative users for adve...
Fashion : Retail : Youth
Miu Miu explores the female experience in Saudi Arabia

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Miu Miu explores the female experience in Saudi Arabia

Saudi Arabia – Prada’s subsidiary Miu Miu has launched a new campaign celebrating the role of women in Saudi Arabia.
Fashion : Culture : Female Futures
A protective shirt for contact sports players

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A protective shirt for contact sports players

Technology start-up Aexos has developed a compression shirt that helps reduce whiplash during contact sports.
Design : Material Futures : Sport
Cocktails with a low carbon footprint

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Cocktails with a low carbon footprint

London-based bar Nine Lives has created a low-carbon drinks menu featuring a collection of signature cocktails, sharers and remixed classics.
Drinks : Sustainability : Low Carbon Cocktails
Thought-starter: How Patagonia continues to drive sustainable innovation

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Thought-starter: How Patagonia continues to drive sustainable innovation

Alex Weller, the brand’s marketing director for Europe, explains to deputy foresight editor Kathryn Bishop why civic causes will remain integral to...
Culture : Sustainability : Fashion
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