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The Age of the Long Near: The Immortal Brand preview
London – Welcome to The Immortal Brand, or how to break free from short-termism, the greatest threat to a business’s future.
The Immortal Brand
:
100-year Thinking
:
The Age Of The Long Near
News
The art of boredom: Leica taunts with its dull ad
Germany – Leica has proudly boasted that is has made the ‘most boring ad ever’, touting it as a good thing.
Leica
:
Frustration
:
Boredom
News
CES: Brush up: Smart dental device debuts at CES
Las Vegas– French startup Kolibree has unveiled what it says is the world’s first connected electric toothbrush at the 2014 International CES.
CES
:
Kolibree
:
Toothbrush
Design Directions
Royal London Hospital
An odd box of toys and a few wooden blocks are often all that can be found in a hospital play area. But The Royal London Children’s Hospital is an ...
Wiggle
:
Woodland
:
Hyper-real
Big Ideas
UK m-commerce shows unprecedented growth
UK m-commerce shows unprecedented growth
Shopping
:
EDigitalresearch
:
Retail Futures
News
The best of 2010: The top three auto Seeds of the year
The best of 2010: The top three auto Seeds of the year
Mini
:
Audi
:
Stockholm
News
The finest cut: Healing ad takes Dreamtelligent approach
The finest cut: Healing ad takes Dreamtelligent approach
Medication
:
Advertising
:
Neosporin
Big Ideas
How private aviation is broadening its appeal
No longer the preserve of the billionaire set, private aviation is presenting new opportunities for both brands and aspirational luxury consumers.
Travel
:
Luxury
:
Retail
Micro Trends
Virtual Reality Arcades
The key to virtual reality’s success may lie in the renaissance of the video game arcade.
Technology
:
Media
:
Design
Big Ideas
Five Fashion Activations Taking Olympic Gold
LS:N Global curates the stand-out brand activations from the fashion and luxury industries, as seen at the Paris 2024 Summer Olympics.
Paris Olympics 2024
:
Luxury
:
Fashion
News
Reddit co-founder Alexis Ohanian launches women's track event with record prize money
Icahn Stadium in New York has hosted the debut of Athlos, a women-only track and field meet backed by Reddit co-founder turned venture capitalist A...
Women’s Sports
:
Female Athletes
:
Sport
News
Avavav puts the run in runway to debut new Adidas collaboration
Fashion label Avavav asked its models to run a mock race on the runway for its spring/summer 2025 fashion show in collaboration with Adidas at Mila...
Fashion
:
Sports
:
Avavav
Webinars
Sports and Leisure Futures 2024–2025 On-demand Webinar
By embracing new technologies, geographies and audiences, sport is becoming bigger than ever and offering valuable lessons on nurturing a new era o...
Webinar
:
The Future Laboratory
:
Foresight
News
Above&Below’s AR artwork uncovers soil science
An artwork is immersing viewers in the unseen and largely unknown inner workings of soil at a microscopic level, with help from augmented reality.
Design
:
Food & Drink
:
Sustainability
News
Stat: Market manipulation is rampant in the Bitcoin community
A study by media company Forbes suggests that the volume of fake trade in cryptocurrency Bitcoin is remarkable.
Finance
:
Technology
:
Society
News
A golf app taking a shot at younger players
Steering clear of the tropes that dominate the conventional golf sector, matchmaking service Goolf has refreshed its visual identity in step with t...
Sports & Leisure
:
Society
:
Advertising & Branding
News
Camper steps into avatar marketing
Spain – The shoe brand has created nine sci-fi-inspired characters for its autumn/winter 2018 campaign, with a mini-site that encourages consumers ...
Fashion
News
Shopping spree
Global – OKgrl 2.0 features a 360-degree interactive fantasy shopping mall created for Nicopanda.
OKgrl
:
Gen Viz
:
Netstalgia
Big Ideas
Good fortunes
China – A new augmented reality Chinese New Year-themed game enables players to give and receive monetary gifts digitally.
Alipay
:
Augmented Reality
:
Hongbao
News
Cute overload
Global – OKgrl is a new interactive platform for teenage girls that breaks all of the traditional rules of publishing.
OKgrl
:
Fashion
:
Netstalgia
News
Layered look: Baccarat vase is deconstructed
Switzerland – Designers Aurélie Mathieu and Philippe Karrer have created Crystal Brick, a radical re-interpretation of the classic Baccarat vase.
Aluminium
:
Memphis Group
:
Philippe Karrer
News
Stat: WNBA tops Morning Consult’s fastest-growing US brands list of 2024
The Women’s National Basketball Association (WNBA) has claimed the top spot as the fastest-growing brand in the US in Morning Consult’s Fastest Gro...
Sports & Leisure
:
Society
:
Advertising & Branding
News
Netflix to open immersive entertainment venues in US malls
Netflix has unveiled plans for Netflix House, an immersive retail, food and entertainment destination inspired by some of its most popular series.
Retail
:
Pop-culture & Media
:
Society
News
Stat: Influencer marketing brings greater ROI than traditional digital ads
Brands and agencies are shifting their marketing strategies towards creator-driven content, with a March 2024 Influencer Marketing Trends Report by...
Advertising
:
Content Creator
:
Influencers
News
Mobile World Congress 2024 daily recap: 5G versus 6G
Should we be looking forward to 6G or focus on advancing 5G opinions? wondered panellists on stage at MWC 2024.
Technology
:
Event
:
Robotics
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