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Big Ideas
Knowledge is power
Brisbane – CitySmart is showing how gamification can help young renters to save on their energy bills.
CitySmart
:
Whole-system Thinking
:
Reduce Your Juice
Viewpoints
Madary and Metzinger: Virtual Reality Ethics
The authors of Real Virtuality: A Code of Ethical Conduct on why brands need to be cautious with VR.
Virtual Reality
:
Ethics
:
Michael Madary
Viewpoints
Social media v self-validation
In the 21st century teenagers will have to deal with a new kind of growing pain: learning how to be a person online.
Essena O'Neill
:
Instagram
:
Insta-real
Daily Signals
Life experiment: Honda takes you into the unknown
Life experiment: Honda takes you into the unknown
Honda
:
The Experiment
:
Re-enlightenment Rising
Daily Signals
Four Seasons launches exclusive tournament series with tennis legends
Four Seasons Hotels and Resorts has announced The Road to The Giorgio Armani Tennis Classic, a first-of-its-kind doubles competition featuring worl...
News
:
Tennis
:
Game-Changers: The Future Of Sports Fandom
Daily Signals
Phygital theme park start-up HyperSpace is revitalising retail spaces
Saudi Arabia has invested millions in digital theme park start-up HyperSpace, in the Gulf Kingdom’s latest attempt to reduce reliance on oil profit...
Entertaintment
:
Technology
:
Youth
Daily Signals
Diesel unveils playful Find the D campaign inspired by Where’s Waldo?
Diesel has re-imagined the classic Where’s Waldo? game with a high fashion twist. Find the D invites fans to spot the brand’s items in the artfully...
Fashion
:
Advertising & Branding
:
Luxury
Big Ideas
Hangry for more
Australia – The Snickers Hungerithm tracks anger expressed online to determine the price of Snickers bars in 7-Eleven stores.
Snickers
:
E-motional Economy
:
Data Design
Viewpoints
Sam Hill: Living augmented lives
Experiential design agency PAN Studio co-founder Sam Hill discusses augmented lives and personalities.
PAN Studios
:
Sam Hill
:
Awakening Tech
Big Ideas
Smart television will think outside the box
Smart television will think outside the box
Wii
:
Microsoft
:
Tv
Daily Signals
Interactive programmes: TV gets sociable
Interactive programmes: TV gets sociable
Social Television
:
Interactive Programmes
:
Internet TV
Micro Trends
Off-demand Entertainment
A new type of television, rooted in nostalgia for scheduled programmes, is disrupting our excessive on-demand culture.
Media
:
Entertainment
:
Digital
Viewpoints
China’s New Fitness Boom is More Than a Trend
Fitness in China is no longer just for gym-goers or athletes. Visual anthropologist Enke Huang argues that it has become a lasting cultural shift f...
Health And Wellness
:
Identity
:
China
Daily Signals
Stat: European shoppers are receptive to retailtainment
Consumers across Europe are expressing interest in 'shoppertainment' as a way of connecting with brands and retailers.
Retail
:
Technology
:
Entertainment
Daily Signals
ComplexLand is an immersive e-commerce experience
Entertainment network Complex is embarking on a week-long immersive online experience titled ComplexLand.
Retail
:
Media And Entertainment
:
Technology
Daily Signals
Japan strips bottle labels in recycling push
Japan is focusing its sustainability efforts on removing all labels and tags on plastic bottles.
Society
:
Recycling
:
Plastic
Daily Signals
The Space: The Student Hotel
In April, The Student Hotel (TSH) expanded its remit beyond hostels to open a student-only residence in Barcelona that looks nothing like tradition...
Youth
:
Hospitality
:
Student Accomodation
Daily Signals
The Age of the Long Near: The Immortal Brand preview
London – Welcome to The Immortal Brand, or how to break free from short-termism, the greatest threat to a business’s future.
The Immortal Brand
:
100-year Thinking
:
The Age Of The Long Near
Daily Signals
The art of boredom: Leica taunts with its dull ad
Germany – Leica has proudly boasted that is has made the ‘most boring ad ever’, touting it as a good thing.
Leica
:
Frustration
:
Boredom
Daily Signals
CES: Brush up: Smart dental device debuts at CES
Las Vegas– French startup Kolibree has unveiled what it says is the world’s first connected electric toothbrush at the 2014 International CES.
CES
:
Kolibree
:
Toothbrush
Design Directions
Royal London Hospital
An odd box of toys and a few wooden blocks are often all that can be found in a hospital play area. But The Royal London Children’s Hospital is an ...
Wiggle
:
Woodland
:
Hyper-real
Big Ideas
UK m-commerce shows unprecedented growth
UK m-commerce shows unprecedented growth
Shopping
:
EDigitalresearch
:
Retail Futures
Daily Signals
The best of 2010: The top three auto Seeds of the year
The best of 2010: The top three auto Seeds of the year
Mini
:
Audi
:
Stockholm
Daily Signals
The finest cut: Healing ad takes Dreamtelligent approach
The finest cut: Healing ad takes Dreamtelligent approach
Medication
:
Advertising
:
Neosporin
Big Ideas
How private aviation is broadening its appeal
No longer the preserve of the billionaire set, private aviation is presenting new opportunities for both brands and aspirational luxury consumers.
Travel
:
Luxury
:
Retail
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