'branding'

Benjamin Hubert: Design’s New Priorities

Viewpoints

Benjamin Hubert: Design’s New Priorities

The designer known for his interiors explains why rebranding his studio Layer to focus on human-centric solutions feels right for our time.
Benjamin Hubert : Design : Conscious Commerce
Spot the difference

Big Ideas

Spot the difference

UK – Fewer than half of 12–15-year-olds are aware of potential product endorsement on YouTube, while even fewer can distinguish paid-for advertisin...
Ofcom : Advertising : Generation I
Thomas Kochs: The Secrets of Claridge's Service

Viewpoints

Thomas Kochs: The Secrets of Claridge's Service

Customer expectations from luxury hotels are continually changing.
Luxury : Customer Service : Claridges
LDF Network Evening 2015: Sean Sutcliffe

News

LDF Network Evening 2015: Sean Sutcliffe

London – You can take the craftsman out of the workshop, but you can’t take the workshop out of the craftsman, says Benchmark’s Sean Sutcliffe.
Benchmark : Craftspeople : Process
Beyond Borders: Autumn/Winter 2015 Trend Briefing

News

Beyond Borders: Autumn/Winter 2015 Trend Briefing

London – LS:N Global is thrilled to bring you a sneak peek of our Autumn/Winter 2015 Trend Briefing in our new film series, Beyond Borders.
Beyond Borders : Trend Briefing : Autumn/Winter 2015
Milk matters

Big Ideas

Milk matters

UK – Morrisons has introduced a new, more lucrative milk brand in response to rising pressure from the nation’s dairy farmers.
Farmers For Action : Morrisons : Asda
Visas made easy

Big Ideas

Visas made easy

China – Alipay, the online payment provider owned by e-commerce platform Alibaba, has launched a Credit Visa service, which aims to ease the...
Sesame Credit : Alipay : Chinese Luxury Consumer
Denim redux

Big Ideas

Denim redux

San Francisco – Levi’s is embracing the athleisure movement with its new range of super-stretchy denim jeans.
Levi Strauss & Co : Athleisure : Denim
Selfie Security

Big Ideas

Selfie Security

Global – The selfie could prove to be the future of cashless transactions, according to MasterCard.
MasterCard : Facial Recognition : Cashless Transactions
Emotional engagement

Big Ideas

Emotional engagement

London – Jaguar has launched a campaign to capture the feelings of this year’s Wimbledon spectators. 
Jaguar : Mindshare : #FeelWimbledon
Touch the track

News

Touch the track

Japan – J-Pop sensation Namie Amuro is captivating audiences with her latest music video. 
Namie Amuro : Golden Touch : Music Video
Reading on location

News

Reading on location

São Paulo – Creative agency FCB has produced the perfect reading experience for any destination.
FCB : Marcelo Rubens Paiva : Trip Book Smiles
News in an instant

Big Ideas

News in an instant

US – Facebook has launched Instant Articles, a new programme that could revolutionise the way millions discover the news.
Facebook : Instant Articles : News Distributor
Synaesthetic lens

Big Ideas

Synaesthetic lens

New York – Rekindle a childlike sense of wonder at the world using Bug, a simple tool to unlock your inner synaesthete.
Linked By Air : Bug : Bug App
Inspiration anywhere

Big Ideas

Inspiration anywhere

Copenhagen – Flight comparison site Momondo has launched Click Two Travel, a Google Chrome browser extension that makes every site a travel inspira...
Momondo : Click Two Travel : Chrome Extension
Generation rent

Big Ideas

Generation rent

UK – After years of facing inflated house prices across the country, Millennials and Xers are succumbing to the idea that they may be renters for...
Halifax : Generation Rent : First-time Buyers
Boomer women back to work

Big Ideas

Boomer women back to work

UK – A study from the Office for National Statistics has found that since 1994, the number of women over 50 in work has risen by 9.8 percentage poi...
UK Census : Alex Maritz : Flat-Agers
Bristol’s smart city

Big Ideas

Bristol’s smart city

Bristol, UK – The city of Bristol has announced a multi-million pound experiment to create a smart super-connected city.
Bristol Is Open : Connected City : The Internet Of Things
Mobile app update

Big Ideas

Mobile app update

US – Our phones may be smart, but there is nothing subtle about the way we use them, according to a new study from Ericsson.
Ericsson : Mobile Usage : Data
Production prowess: Chrysler takes people on a virtual tour

News

Production prowess: Chrysler takes people on a virtual tour

Los Angeles – Chrysler has launched a 4D virtual reality experience that takes Oculus Rift headset wearers inside the production process of its new...
Chrysler : Virtual Browsing : Los Angeles
On a mission: Space agency shows Ambition in a blend of fact and fiction

News

On a mission: Space agency shows Ambition in a blend of fact and fiction

Paris – The European Space Agency has released a short film that blends fact and fiction to mark the next step in the audacious Rosetta m...
Space : Faction : Faction Films
Pieter Mees: The future of interactive video

Viewpoints

Pieter Mees: The future of interactive video

Interactive video provides the engagement we expect from the usually 'lean-back' platform, says the founder and CEO of technology company Zentrick.
Mobile : Video : Unilever
UK has nuanced outlook on innovation

Big Ideas

UK has nuanced outlook on innovation

New attitudes and behaviours are emerging in the UK as people respond differently to the pace of change depending on their affluence, age and gen...
Nesta : Innovation : Population
4D cinema technology set for premiere in US

Big Ideas

4D cinema technology set for premiere in US

Wind, scent and rain will be part of the programme at a Los Angeles cinema this summer.
Los Angeles : Cinemas : 4D
The Polarity Paradox

Macro Trends

The Polarity Paradox

Moderation is no longer the modus operandi. In our busy, networked and choice-rich lives, people are finding a new model for self-restraint by fl...
Extreme Lifestyles : 5:2 Living : Pop Culture
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