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'branding'
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Benjamin Hubert: Design’s New Priorities
The designer known for his interiors explains why rebranding his studio Layer to focus on human-centric solutions feels right for our time.
Benjamin Hubert
:
Design
:
Conscious Commerce
Big Ideas
Spot the difference
UK – Fewer than half of 12–15-year-olds are aware of potential product endorsement on YouTube, while even fewer can distinguish paid-for advertisin...
Ofcom
:
Advertising
:
Generation I
Viewpoints
Thomas Kochs: The Secrets of Claridge's Service
Customer expectations from luxury hotels are continually changing.
Luxury
:
Customer Service
:
Claridges
News
LDF Network Evening 2015: Sean Sutcliffe
London – You can take the craftsman out of the workshop, but you can’t take the workshop out of the craftsman, says Benchmark’s Sean Sutcliffe.
Benchmark
:
Craftspeople
:
Process
News
Beyond Borders: Autumn/Winter 2015 Trend Briefing
London – LS:N Global is thrilled to bring you a sneak peek of our Autumn/Winter 2015 Trend Briefing in our new film series, Beyond Borders.
Beyond Borders
:
Trend Briefing
:
Autumn/Winter 2015
Big Ideas
Milk matters
UK – Morrisons has introduced a new, more lucrative milk brand in response to rising pressure from the nation’s dairy farmers.
Farmers For Action
:
Morrisons
:
Asda
Big Ideas
Visas made easy
China – Alipay, the online payment provider owned by e-commerce platform Alibaba, has launched a Credit Visa service, which aims to ease the...
Sesame Credit
:
Alipay
:
Chinese Luxury Consumer
Big Ideas
Denim redux
San Francisco – Levi’s is embracing the athleisure movement with its new range of super-stretchy denim jeans.
Levi Strauss & Co
:
Athleisure
:
Denim
Big Ideas
Selfie Security
Global – The selfie could prove to be the future of cashless transactions, according to MasterCard.
MasterCard
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Facial Recognition
:
Cashless Transactions
Big Ideas
Emotional engagement
London – Jaguar has launched a campaign to capture the feelings of this year’s Wimbledon spectators.
Jaguar
:
Mindshare
:
#FeelWimbledon
News
Touch the track
Japan – J-Pop sensation Namie Amuro is captivating audiences with her latest music video.
Namie Amuro
:
Golden Touch
:
Music Video
News
Reading on location
São Paulo – Creative agency FCB has produced the perfect reading experience for any destination.
FCB
:
Marcelo Rubens Paiva
:
Trip Book Smiles
Big Ideas
News in an instant
US – Facebook has launched Instant Articles, a new programme that could revolutionise the way millions discover the news.
Facebook
:
Instant Articles
:
News Distributor
Big Ideas
Synaesthetic lens
New York – Rekindle a childlike sense of wonder at the world using Bug, a simple tool to unlock your inner synaesthete.
Linked By Air
:
Bug
:
Bug App
Big Ideas
Inspiration anywhere
Copenhagen – Flight comparison site Momondo has launched Click Two Travel, a Google Chrome browser extension that makes every site a travel inspira...
Momondo
:
Click Two Travel
:
Chrome Extension
Big Ideas
Generation rent
UK – After years of facing inflated house prices across the country, Millennials and Xers are succumbing to the idea that they may be renters for...
Halifax
:
Generation Rent
:
First-time Buyers
Big Ideas
Boomer women back to work
UK – A study from the Office for National Statistics has found that since 1994, the number of women over 50 in work has risen by 9.8 percentage poi...
UK Census
:
Alex Maritz
:
Flat-Agers
Big Ideas
Bristol’s smart city
Bristol, UK – The city of Bristol has announced a multi-million pound experiment to create a smart super-connected city.
Bristol Is Open
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Connected City
:
The Internet Of Things
Big Ideas
Mobile app update
US – Our phones may be smart, but there is nothing subtle about the way we use them, according to a new study from Ericsson.
Ericsson
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Mobile Usage
:
Data
News
Production prowess: Chrysler takes people on a virtual tour
Los Angeles – Chrysler has launched a 4D virtual reality experience that takes Oculus Rift headset wearers inside the production process of its new...
Chrysler
:
Virtual Browsing
:
Los Angeles
News
On a mission: Space agency shows Ambition in a blend of fact and fiction
Paris – The European Space Agency has released a short film that blends fact and fiction to mark the next step in the audacious Rosetta m...
Space
:
Faction
:
Faction Films
Viewpoints
Pieter Mees: The future of interactive video
Interactive video provides the engagement we expect from the usually 'lean-back' platform, says the founder and CEO of technology company Zentrick.
Mobile
:
Video
:
Unilever
Big Ideas
UK has nuanced outlook on innovation
New attitudes and behaviours are emerging in the UK as people respond differently to the pace of change depending on their affluence, age and gen...
Nesta
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Innovation
:
Population
Big Ideas
4D cinema technology set for premiere in US
Wind, scent and rain will be part of the programme at a Los Angeles cinema this summer.
Los Angeles
:
Cinemas
:
4D
Macro Trends
The Polarity Paradox
Moderation is no longer the modus operandi. In our busy, networked and choice-rich lives, people are finding a new model for self-restraint by fl...
Extreme Lifestyles
:
5:2 Living
:
Pop Culture
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