'Branding'

Sports Illustrated

Design Directions

Sports Illustrated

The language of fitness and health is changing, and LS:N Global reported on these changing consumer shifts in its Body Temples macrotrend.
Health : Sports : Surfing
H&M previews Paris runway collection with pop-up tent

Big Ideas

H&M previews Paris runway collection with pop-up tent

H&M showcase its latest high-end line in the Meatpacking district
Luxury : Preview : Laboratory
Paris Motor Show 2012 Preview

Big Ideas

Paris Motor Show 2012 Preview

The Paris Motor Show is one of the industry’s key events and has the largest public attendance of any auto show in the world – 1,263,467 walked thr...
Cars : F-Type : Luxury SUV
Show Your Working

Micro Trends

Show Your Working

Just as consumers are interested in the provenance of their food, so they also want to know about other products too. To communicate this, retailer...
Craftsmanship : Moleskine : Mechanism
Boot camp: Ace takes new step with Converse

Daily Signals

Boot camp: Ace takes new step with Converse

Boot camp: Ace takes new step with Converse
Ace : Converse : Sneakers
Beauty matters for post recession man

Big Ideas

Beauty matters for post recession man

Beauty matters for post recession man
L'Oréal : Anti-ageing : Male Cosmetics
Ostalgia

Micro Trends

Ostalgia

Ostalgia
Ostalgie : Russian : Polish
Victors & Spoils

Design Directions

Victors & Spoils

Jeff Howe, author of Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business, defines crowdsourcing as ‘the act of taking a job...
Consumers : Testing : Creative
Traditional toys set to be under the tree this Christmas

Big Ideas

Traditional toys set to be under the tree this Christmas

Traditional toys set to be under the tree this Christmas
Toys : Tradition : Rubik's Cube
Younger drinkers could help revive flagging wine industry

Big Ideas

Younger drinkers could help revive flagging wine industry

Younger drinkers could help revive flagging wine industry
Wine : Mintel : Drinks Well
Moritz Waldemeyer : Design is going hi-tech and collaborative

Viewpoints

Moritz Waldemeyer : Design is going hi-tech and collaborative

Designer and engineer Moritz Waldemeyer talks about design going hi-tech and collaborative. 
Design : Moritz Waldemeye : Zaha Hadid
The New Value Economy

Macro Trends

The New Value Economy

Ownership is receding as an ideal and a way to mark value. We share, rent and borrow products now, creating new systems of value and worth in the...
Collaborative Economy : Conspicuous Access : Reputation
Brand Innovation Debrief: Ssense

Big Ideas

Brand Innovation Debrief: Ssense

Amid a challenging landscape for multi-brand luxury e-tailers, Ssense is playing its cards right by seamlessly merging new talents, legacy brands, ...
Fashion : Media : Luxury
Futures 100 Innovators: February

Futures 100

Futures 100 Innovators: February

In our second instalment of Futures 100 Innovators, we spotlight the people democratising Web3, giving voices to disabled youth and augmenting luxury.
Futures 100 Innovators : Beauty : Food
No-Frills Affluents

Macro Trends

No-Frills Affluents

They have been one of the prime drivers in UK retailer Morrisons’ return to profit. Once driven by impulse and indulgence, they are now driven by v...
No Frills : Austerity : Value
Future Media Landscapes

Macro Trends

Future Media Landscapes

In the land of the brand and the media, there have always been kings, ever since media magnate Sumner Redstone declared ‘Content is king!’ way back...
Media : Technology : Transmedia
Food Trends

Macro Trends

Food Trends

Label-gazing, value redefined, fooducation, retro-thrift, localism and comfort binging are just a few of the many trends identified by The Future L...
Food : Local : Scarcity
Spirits Innovations

Markets

Spirits Innovations

From glassless packaging to raicilla, sotol and aquavit, we are likely to see a variety of innovations in the spirits market in 2024 as it weathers...
Sustainability : Food & Drink : Technology
Epidemic Retail Futures

Big Ideas

Epidemic Retail Futures

How will retailers in 2025 cater for future viral outbreaks and enable consumers to move effortlessly in and out of lockdown periods?
Inter-covid : Scenario : Retail
Generation D

Macro Trends

Generation D

They can’t imagine a world without computers, mobile phones and the internet. They skitter, haul, mod and hack. Natural born multi-taskers, they pa...
Gen D : Teenagers : Youth
How reverse engineering can future-proof our food

Viewpoints

How reverse engineering can future-proof our food

Adam Maxwell, CEO of Voyage Foods, explains how reverse engineering can future-proof the world’s most popular food and drink.
Food : Drink : Technology
Eco-fitness

Micro Trends

Eco-fitness

Gyms are harnessing the power of people’s workouts to reduce energy consumption and demonstrate their environmental credibility.
Wellness : Health : Fitness
Protective Performance Apparel

Micro Trends

Protective Performance Apparel

Advances in material science are driving a new wave of performance wear that protects and supports the body during physical activity.
Fashion : Sport : Material Far Futures
Cyclical beauty

Micro Trends

Cyclical beauty

Beauty brands are taking inspiration from the wellness industry and creating products aligned with natural human cycles and chronobiology.
Beauty : Cyclical : Hormones
Stripped-back Hospitality

Micro Trends

Stripped-back Hospitality

Luxury hotels are paring back superfluous services and features in the hope of offering a more streamlined experience.
Luxury : Hospitality : Travel
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