'branding'

IFE 2017

Big Ideas

IFE 2017

Now in its 20th year, the International Food & Drink Event (IFE) took over ExCeL London for four days in March, with health and wellness, snacking ...
Sugar : Convenience Culture : Just A Splash
Plus-size Market

Markets

Plus-size Market

A one-size-fits-all approach to fashion, retail and marketing is limiting brands’ potential to engage with consumers.
Plus Size : Marketing : Post-body Mindset
Parenting Market

Markets

Parenting Market

Changing family structures and gender roles, coupled with an increasingly digitally dominant world, are disrupting traditional notions of chi...
Motherhood : Parenting : Family
Pitti Immagine Uomo spring/summer 2015

Big Ideas

Pitti Immagine Uomo spring/summer 2015

Pitti Immagine Uomo's peacock style dictates the menswear looks for spring/summer 2015. 
Pitti Immagine Uomo : Florence : Sartorial
Toms Austin

Design Directions

Toms Austin

Toms shoes and glasses can be found at thousands of stores in the US and overseas, but until recently the brand had only one dedicated store, in ...
TOMS : Community : Coffee
Womenomics retail: how to appeal to the fairer sex

Markets

Womenomics retail: how to appeal to the fairer sex

Sensory spaces and experiential shopping zones are increasingly a focus for retail brands and designers looking to appeal to female consumers.
Experiential : Holistic Retail : Sensory Spaces
South by Southwest Interactive 2013- Part 2

Big Ideas

South by Southwest Interactive 2013- Part 2

Austin – South by Southwest Interactive 2013 saw entrepreneurs move away from app design and towards embedding tech into objects that interface wit...
Luxury : SXSW : Software
Cosmoprof 2012 Ñ Asia Focus

Big Ideas

Cosmoprof 2012 Ñ Asia Focus

Cosmoprof attendee Anita Yuen, director of beauty at Harvey Nichols Hong Kong, says men’s luxury skincare, organic beauty, and niche beauty b...
Fragrance : Estelle & Thild : Babykel
Mexico Market

Markets

Mexico Market

International influence and local traditions combine in North America’s fastest growing market.
Mexico : Market Research : Urbanism
Healing Luxury

Micro Trends

Healing Luxury

From fashion to jewellery, Chinese designers are drawing on national pride and traditional approaches to wellbeing to recast luxury’s value proposi...
Luxury : China : Health And Wellness
Covalent creates carbon-negative fashion accessories

Daily Signals

Covalent creates carbon-negative fashion accessories

Fashion brand Covalent has introduced a collection of earth-friendly accessories ranging from bags and laptop cases to eyewear produced using regen...
Fashion : Sustainability : Material Far Futures
Why future homes mean business for wellbeing

Viewpoints

Why future homes mean business for wellbeing

Lee McCormack, CEO of MyGlobalHome, is on a mission to transform our homes into smart buildings that look after us with life-long care and communit...
Future Home : Technology : Health And Wellness
Aerial wants to simplify travel carbon offsetting

Viewpoints

Aerial wants to simplify travel carbon offsetting

Aerial app co-founder Andreas Homer on his ambition to make tracking our travel carbon footprint as intuitive as counting calories or daily steps.
Travel : Sustainability : Hospitality
How to engage the Chinese travellers of tomorrow

Viewpoints

How to engage the Chinese travellers of tomorrow

Will Zhuang, Chinese ambassador for VisitYork and VisitLeeds, on how brands are re-imagining British culture for a new generation of Chinese touris...
Food : Travel : Tourism
How fintech can speak to Generation X and beyond

Viewpoints

How fintech can speak to Generation X and beyond

Clare Gambardella, chief customer officer at Zopa, on using design to ensure longevity in a fast-paced sector and improve financial wellness for all.
Finance : Banking : Transparency
Meal kits can be a green alternative to groceries

Big Ideas

Meal kits can be a green alternative to groceries

From slashing waste to sourcing ingredients sustainably, these meal kit companies are repositioning themselves as a solution for eco-conscious shop...
Food : Drink : Meal Kits
Is retailtainment the future of e-commerce?

Viewpoints

Is retailtainment the future of e-commerce?

NTWRK is shaking up retail with its pop culture-powered video commerce app. Its CEO, Aaron Levant, discusses why hyper-urgency is the future of sho...
Retail : E-commerce : Media
Bullying Backlash

Micro Trends

Bullying Backlash

With cyberbullying becoming an epidemic, brands are empowering young people to use their online presence to reclaim so-called flaws and ...
Youth : Beauty : Fashion
These concepts reveal the Future of Convenience

Big Ideas

These concepts reveal the Future of Convenience

In the future we will expect seamless and personalised service to be the default customer experience. What products and systems will enable brands ...
New Consumer Experience : Retail : Service
Digital Citizens

Micro Trends

Digital Citizens

At a time of great political turmoil, new digital tools are changing the nature of citizenship.
Democracy : Digital Citizenship : Politics
Noto

Design Directions

Noto

The Noto Project is a collaboration between Google and Monotype that combines 800 languages in one type family.
New Bricolage Living : Google : Typography
Airbnb Backlash

Micro Trends

Airbnb Backlash

The peer-to-peer home rental service's growth is causing friction with both local communities and the hotel industry.
Airbnb : The Sharing Economy : Hospitality
Jawbone collaborates with men’s skincare brand on product launch

Big Ideas

Jawbone collaborates with men’s skincare brand on product launch

Consumer technology and wearable devices brand Jawbone has teamed up with men’s skincare brand Lab Series for the launch of its new product, Age Re...
Jawbone : LAB Series : Digital Beauty
Virtual Browsing

Micro Trends

Virtual Browsing

Traditionally, online shopping has meant speed and convenience, but online stores are borrowing the experiential elements of physical retail, ...
Kenzo : Online : Experience
Flat Age Design

Micro Trends

Flat Age Design

Limitations on strength, sight and agility don’t need to take the beauty out of life.
OXO : Sam Farber : Our Roots
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