'Branding'

Haute tech

News

Haute tech

London – LS:N Global journeyed through the history of iconic fashion label Chanel at the brand’s Mademoiselle Privé exhibition.
Chanel : Mademoiselle Prive : Exhibition
Growth Products

Micro Trends

Growth Products

Designers are developing modular products that can be adjusted to grow along with you.
Lapka : Project Ara : The Shoe That Grows
Coffee on tap

Big Ideas

Coffee on tap

Melbourne – Designer Frank Green has developed a re-usable cup with integrated tap payment capabilities.
SmartCup : Frank Green : Mass Tap
Crash lesson

News

Crash lesson

Egypt – Kia’s latest advert is a message in road safety, warning drivers of the dangers of texting while driving.
Kia : Crash Test : Saatchi & Saatchi Dubai
LED’s moment

News

LED’s moment

Southwark, London – Making LED lighting sexy might sound like a tough sell, but designers at Buster + Punch have done just that with the Buster Bul...
Buster And Punch : Buster Bulb : Lighting
AnOther hybrid magazine

News

AnOther hybrid magazine

London – AnOther magazine has launched the world’s first high-definition moving magazine cover.
AnOther Magazine : Hybrid : Transmedia Futures
Autumn/Winter 2014 Trend Briefing presents The Sharded Self

Viewpoints

Autumn/Winter 2014 Trend Briefing presents The Sharded Self

In the first in a new series of instalments, LS:N Global takes you through our biannual Trend Briefing, starting with a look at The Me-conomy,...
The Sharded Self : The Me-Conomy : Trend Briefing AW 2014
Dirty Detox

Micro Trends

Dirty Detox

Brands are adding activated charcoal and clay to topical beauty treatments and ingestibles, and finding that consumers are interested in counteri...
Activated Charcoal : Clay : Toxins
At the source: The sweater that is changing how we think about manufacturing

News

At the source: The sweater that is changing how we think about manufacturing

New York – Zady, the retailer that is putting transparency of the supply chain at the forefront of its business, has launched its own clothing coll...
Zady : Brandstanding : Whole-chain Thinking
​Tech Futures Webinar 2014

Viewpoints

​Tech Futures Webinar 2014

The Tech Futures webinar explores how changing technology is affecting the consumer landscape.
Technology : Webinar : Cashless Payments
Travel brand Kuoni opens experiential travel store in UK shopping centre

Big Ideas

Travel brand Kuoni opens experiential travel store in UK shopping centre

UK – Luxury travel brand Kuoni has opened a new experiential travel store in the Platinum Mall at the intu MetroCentre, Gateshead. 
Kuoni : Experiential Retail : Convergence Retail
Touching taste: Schwartz creates a sonic poster

News

Touching taste: Schwartz creates a sonic poster

London – Following their Sound of Taste television commercial, Schwartz and Grey London have taken to a new medium to express the flavours o...
Grey London : Schwartz : Sound
Cosmoprof Worldwide Bologna 2014: Part 1

Big Ideas

Cosmoprof Worldwide Bologna 2014: Part 1

The beauty world was out in force seeking the new and the next at Cosmoprof Worldwide Bologna 2014.
Beauty+ : Cosmoprof : Cosmopack
Cosmoprof 2014 Preview

Big Ideas

Cosmoprof 2014 Preview

Restaurants, espresso bars and taxi drivers are eager with anticipation as the international beauty world descends on the 47th Cosmoprof Worldwide ...
Cosmoprof : Beauty Show : Bologna
Mobiles preferred to PCs for social networking

Big Ideas

Mobiles preferred to PCs for social networking

Mobiles preferred to PCs for social networking
Cell : Mobile : Social Networking
Beauty brands stop using exfoliating plastic beads

Big Ideas

Beauty brands stop using exfoliating plastic beads

Beauty brands stop using exfoliating plastic beads
Environmentally Friendly : Exfoliating : Eco Beauty
Gin craft: Liquor hand-made from distillery to label

News

Gin craft: Liquor hand-made from distillery to label

London – Dodd’s Gin is the latest product from boutique distillers, The London Distillery Company. Crafted in small batches at the company’s distil...
Gin : Dodds Gin : Drink Labels
New York cycling gym riding high as sales rise

Big Ideas

New York cycling gym riding high as sales rise

New York cycling gym riding high as sales rise
Cycling : Soulcycle : Fitness
Moon manipulation: Game controls lunar forces

News

Moon manipulation: Game controls lunar forces

International – New game Lune is being developed, allowing gamers to control the moon and environment rather than the characters.
Environment : Adventure : Lune
Pinball wizardry: The magic of the World Wide Maze

News

Pinball wizardry: The magic of the World Wide Maze

International – In its latest Chrome Experiment, Google Japan is enabling users to turn a website into a smartphone-controlled pinball game.
Game : Chrome : Maze
Fabric revival: A modern take on an old cloth

News

Fabric revival: A modern take on an old cloth

Japan – Furoshiki, a type of traditional Japanese wrapping cloth, is being revived as a multi-purpose fabric that can be made into a range of items...
Fabric : Scarves : Bags
BlackBerry enjoys tweet success in Indonesia

Big Ideas

BlackBerry enjoys tweet success in Indonesia

BlackBerry enjoys tweet success in Indonesia
Twitter : Smartphone : Canada
Global heroes: Airline crew is ready for close-up

News

Global heroes: Airline crew is ready for close-up

Crawley, UK – With a new tv advertising campaign that casts its employees as superheroes, Virgin Atlantic has become the latest airline to build it...
Advertising : Film Trailer : Comic Book
Welcome to the motherhood: Fiat ad targets mums

News

Welcome to the motherhood: Fiat ad targets mums

Welcome to the motherhood: Fiat ad targets mums
Advertising : Rubber Republic : Krow Communications
Magic app: Agency gives the notebook a new image

News

Magic app: Agency gives the notebook a new image

Magic app: Agency gives the notebook a new image
Barcelona : Honest&Smile : Moleskine
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