'gaming'

Passing ‘Go’: Classic board game gets a contemporary makeover

Daily Signals

Passing ‘Go’: Classic board game gets a contemporary makeover

Passing ‘Go’: Classic board game gets a contemporary makeover
Classic Games : Updated : Redesigned
Game for good

Daily Signals

Game for good

London – Sea Hero Quest is a multiplatform game designed to further the understanding of early onset dementia.
Brandstanding : Life-saving Campaigns : Smart Philanthropy
A dental retainer for controlling tech

Daily Signals

A dental retainer for controlling tech

Tong is a wearable mouth device that allows people to operate computers using their tongue.
Technology : Intuitive Interfaces : Design
Capital One plays the game with branded content

Big Ideas

Capital One plays the game with branded content

Capital One plays the game with branded content
Advertising : Limited Edition : Banking
Preston Lewis on encouraging exercise through gamification

Big Ideas

Preston Lewis on encouraging exercise through gamification

The co-founder of Black Box VR discusses virtual reality gyms and their potential impact on consumers who want to raise their fitness levels in rea...
Health And Wellness : Health : Wellness
LeapLearner aims to empower China’s next generation of coders

Big Ideas

LeapLearner aims to empower China’s next generation of coders

Shanghai – The platform teaches programming skills beyond basic coding to prepare children for the future.
Digital : Technology : Culture
 Playing Patience

Micro Trends

Playing Patience

Brands are making consumers wait, to enhance the pleasure in unveiling. 
Delta Airlines : Frustration Marketing : Marina Abramovic
Gamification

Micro Trends

Gamification

In pursuit of improved consumer engagement, brands are gamifying their businesses, creating playful products and campaigns that change the relation...
New York : Exchange Bar : Toylets
Radiohead’s eerie audio-visual virtual world

Daily Signals

Radiohead’s eerie audio-visual virtual world

Kid A Mnesia is Radiohead’s new virtual exhibition and digital world produced in collaboration with Epic Games.
Media & Entertainment : Technology : Digital Exhibition
Air France invites passengers flying to Asia to compete for an upgrade

Big Ideas

Air France invites passengers flying to Asia to compete for an upgrade

Air France is promoting its Asian flights by offering passengers the opportunity to win an upgrade by playing a mobile game as they wait to board.
Air France : Passenger Upgrades : The New Value Economy
3-D entertainment comes home

Big Ideas

3-D entertainment comes home

3-D entertainment comes home
3-D : Shrek Goes Fourth : Toy Story 3
Action adventure

Daily Signals

Action adventure

US – Forerunner is a new print magazine that reveals the people and places behind video games.
Forerunner : Video Games : Media
Gamers play on despite recession

Big Ideas

Gamers play on despite recession

Gamers play on despite recession
Video Games : PC : Consoles
Real-time rendering

Daily Signals

Real-time rendering

San Francisco – Epic Games has unveiled new imaging technology that enables users to customise commercials in real time.
Chevrolet : Advertising : Gen Viz
New game challenges players to get hit by a self-driving car

Daily Signals

New game challenges players to get hit by a self-driving car

Artist and game developer Tomo Kihara has teamed up with designer Daniel Coppen to develop a public game that invites participants to interact with...
Technology : AI : Mobility
Neighbourhood watch

Daily Signals

Neighbourhood watch

Los Angeles – A new computer game promises to foster greater engagement between the public and the way their neighbourhoods are designed.
Block'hood : Los Angeles : Urabanism
Down to earth: App calls on gamers to dig deep

Daily Signals

Down to earth: App calls on gamers to dig deep

Down to earth: App calls on gamers to dig deep
Advertising : Ads : Engagement
Ghostbusters: Game Londoners in high spirits

Daily Signals

Ghostbusters: Game Londoners in high spirits

Ghostbusters: Game Londoners in high spirits
Internet Week Europe : App : Unit9
Elf brings beauty to game day with inclusive fandom campaign

Daily Signals

Elf brings beauty to game day with inclusive fandom campaign

Elf Cosmetics, the American beauty brand behind Power Grip Primer, is stepping into the sports arena with its latest campaign, Eyes. Lips. Face. Fa...
Sports & Leisure : Beauty : Advertising & Branding
Learning by breaking

Big Ideas

Learning by breaking

Global – Game developer Mojang is launching a new version of Minecraft especially for schools.
Minecraft: Education Edition : Mojang : EdTech
Chinese technology mega-brands reach new heights

Big Ideas

Chinese technology mega-brands reach new heights

Chinese technology mega-brands reach new heights
China : Tencent : E-commerce
Sound And Vision: online game goes back to basics

Daily Signals

Sound And Vision: online game goes back to basics

International- Danish designer Jeppe Carlsen has created a game focused around sound, along with a retro-style aesthetic.
Danish : Soundtrack : Soundscape
Novel idea: Bringing the story alive with a digital thriller

Daily Signals

Novel idea: Bringing the story alive with a digital thriller

Coventry, UK – Novelist William Boyd’s latest thriller won’t be available in hardback or in a book store near you, but as an interactive story host...
Jaguar Land Rover : The Vanishing Game : Faction Marketing
M.A.C brings virtual make-up to The Sims

Daily Signals

M.A.C brings virtual make-up to The Sims

M.A.C has launched a collaboration with The Sims 4, bringing its iconic makeup into the digital space.
Media And Entertainment : Digital Beauty : M.A.C
Mica’s Moon School is an interactive Alexa game

Daily Signals

Mica’s Moon School is an interactive Alexa game

Media agency MediaCom has claimed an industry first with its use of voice technology to create an interactive storytelling game.
Media : Technology : Entertainment
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