'gaming'

Radiohead’s eerie audio-visual virtual world

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Radiohead’s eerie audio-visual virtual world

Kid A Mnesia is Radiohead’s new virtual exhibition and digital world produced in collaboration with Epic Games.
Media & Entertainment : Technology : Digital Exhibition
Air France invites passengers flying to Asia to compete for an upgrade

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Air France invites passengers flying to Asia to compete for an upgrade

Air France is promoting its Asian flights by offering passengers the opportunity to win an upgrade by playing a mobile game as they wait to board.
Air France : Passenger Upgrades : The New Value Economy
3-D entertainment comes home

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3-D entertainment comes home

3-D entertainment comes home
3-D : Shrek Goes Fourth : Toy Story 3
Action adventure

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Action adventure

US – Forerunner is a new print magazine that reveals the people and places behind video games.
Forerunner : Video Games : Media
Gamers play on despite recession

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Gamers play on despite recession

Gamers play on despite recession
Video Games : PC : Consoles
Real-time rendering

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Real-time rendering

San Francisco – Epic Games has unveiled new imaging technology that enables users to customise commercials in real time.
Chevrolet : Advertising : Gen Viz
New game challenges players to get hit by a self-driving car

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New game challenges players to get hit by a self-driving car

Artist and game developer Tomo Kihara has teamed up with designer Daniel Coppen to develop a public game that invites participants to interact with...
Technology : AI : Mobility
Down to earth: App calls on gamers to dig deep

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Down to earth: App calls on gamers to dig deep

Down to earth: App calls on gamers to dig deep
Advertising : Ads : Engagement
Ghostbusters: Game Londoners in high spirits

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Ghostbusters: Game Londoners in high spirits

Ghostbusters: Game Londoners in high spirits
Internet Week Europe : App : Unit9
Neighbourhood watch

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Neighbourhood watch

Los Angeles – A new computer game promises to foster greater engagement between the public and the way their neighbourhoods are designed.
Block'hood : Los Angeles : Urabanism
Sound And Vision: online game goes back to basics

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Sound And Vision: online game goes back to basics

International- Danish designer Jeppe Carlsen has created a game focused around sound, along with a retro-style aesthetic.
Danish : Soundtrack : Soundscape
Elf brings beauty to game day with inclusive fandom campaign

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Elf brings beauty to game day with inclusive fandom campaign

Elf Cosmetics, the American beauty brand behind Power Grip Primer, is stepping into the sports arena with its latest campaign, Eyes. Lips. Face. Fa...
Sports & Leisure : Beauty : Advertising & Branding
Learning by breaking

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Learning by breaking

Global – Game developer Mojang is launching a new version of Minecraft especially for schools.
Minecraft: Education Edition : Mojang : EdTech
Chinese technology mega-brands reach new heights

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Chinese technology mega-brands reach new heights

Chinese technology mega-brands reach new heights
China : Tencent : E-commerce
M.A.C brings virtual make-up to The Sims

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M.A.C brings virtual make-up to The Sims

M.A.C has launched a collaboration with The Sims 4, bringing its iconic makeup into the digital space.
Media And Entertainment : Digital Beauty : M.A.C
Mica’s Moon School is an interactive Alexa game

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Mica’s Moon School is an interactive Alexa game

Media agency MediaCom has claimed an industry first with its use of voice technology to create an interactive storytelling game.
Media : Technology : Entertainment
Novel idea: Bringing the story alive with a digital thriller

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Novel idea: Bringing the story alive with a digital thriller

Coventry, UK – Novelist William Boyd’s latest thriller won’t be available in hardback or in a book store near you, but as an interactive story host...
Jaguar Land Rover : The Vanishing Game : Faction Marketing
A board game that re-unites digital-first families

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A board game that re-unites digital-first families

Ikea’s latest seasonal campaign, Connect to Disconnect, is encouraging families to spend more time conversing and getting to know one another and l...
Digital : Ikea Spain : Disconnect
Gareth Pugh unveils an interactive preview of his opera costumes

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Gareth Pugh unveils an interactive preview of his opera costumes

Global ­– The preview of the costumes, which feature in an adaptation of the opera Antigona, was created in collaboration with Werkflow.
Fashion : Digital : Technology
Chaumet unveils Paris 2024 medals made from authentic iron from the Eiffel Tower

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Chaumet unveils Paris 2024 medals made from authentic iron from the Eiffel Tower

In a dazzling display of French savoir-faire Chaumet, the iconic Parisian jeweller, has revealed the design of the Olympic and Paralympic medals fo...
Luxury : Sports & Leisure : Design
Adventure game teaches social and emotional skills

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Adventure game teaches social and emotional skills

A new iPad game combines emotional learning and play
Digital Natives : IPad Games : Education
The Hunger Games’ Second Life style builds buzz

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The Hunger Games’ Second Life style builds buzz

The Hunger Games’ Second Life style builds buzz
The Hunger Games : Capitol Couture : Storytelling
Desert duel: Coke ad aimed at multi-screen users

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Desert duel: Coke ad aimed at multi-screen users

US – Coca-Cola’s advertisement for the forthcoming Super Bowl game will include an interactive plotline that engages viewers who multi-screen while...
Advertisement : Mad Max : Multiscreening
Clip art: Film trailer points to the future

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Clip art: Film trailer points to the future

Clip art: Film trailer points to the future
New Media Landscapes : Advertising : Online Game
Sunsilk promotes STEM careers for women on Roblox

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Sunsilk promotes STEM careers for women on Roblox

Haircare brand Sunsilk is using the Roblox gaming platform to educate and empower women.
Society : Media & Entertainment : Technology
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