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'gaming'
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Johnnie Walker joins forces with Netflix’s Squid Game
Johnnie Walker has unveiled a limited-edition Black Label Squid Game bottle, featuring designs ranging from 001 to 456, in celebration of Netflix’s...
Food & Drink
:
Pop Culture
:
Media
Big Ideas
Armchair racing
Global – GT Sport, the latest version of console driving game Gran Turismo, due for release in November, will include two championships recognised ...
Gran Turismo
:
Videogames
:
ESports
Big Ideas
Preston Lewis on encouraging exercise through gamification
The co-founder of Black Box VR discusses virtual reality gyms and their potential impact on consumers who want to raise their fitness levels in rea...
Health And Wellness
:
Health
:
Wellness
Big Ideas
LeapLearner aims to empower China’s next generation of coders
Shanghai – The platform teaches programming skills beyond basic coding to prepare children for the future.
Digital
:
Technology
:
Culture
Micro Trends
Playing Patience
Brands are making consumers wait, to enhance the pleasure in unveiling.
Delta Airlines
:
Frustration Marketing
:
Marina Abramovic
News
A dental retainer for controlling tech
Tong is a wearable mouth device that allows people to operate computers using their tongue.
Technology
:
Intuitive Interfaces
:
Design
Big Ideas
Capital One plays the game with branded content
Capital One plays the game with branded content
CityVille
:
Zynga
:
FarmVille
Micro Trends
Gamification
In pursuit of improved consumer engagement, brands are gamifying their businesses, creating playful products and campaigns that change the relation...
New York
:
Exchange Bar
:
Toylets
News
Radiohead’s eerie audio-visual virtual world
Kid A Mnesia is Radiohead’s new virtual exhibition and digital world produced in collaboration with Epic Games.
Media & Entertainment
:
Technology
:
Digital Exhibition
Big Ideas
Air France invites passengers flying to Asia to compete for an upgrade
Air France is promoting its Asian flights by offering passengers the opportunity to win an upgrade by playing a mobile game as they wait to board.
Air France
:
Passenger Upgrades
:
The New Value Economy
Big Ideas
3-D entertainment comes home
3-D entertainment comes home
3-D
:
Shrek Goes Fourth
:
Toy Story 3
News
Action adventure
US – Forerunner is a new print magazine that reveals the people and places behind video games.
Forerunner
:
Video Games
:
Media
News
Real-time rendering
San Francisco – Epic Games has unveiled new imaging technology that enables users to customise commercials in real time.
Chevrolet
:
Advertising
:
Gen Viz
News
New game challenges players to get hit by a self-driving car
Artist and game developer Tomo Kihara has teamed up with designer Daniel Coppen to develop a public game that invites participants to interact with...
Technology
:
AI
:
Mobility
Big Ideas
Gamers play on despite recession
Gamers play on despite recession
Video Games
:
PC
:
Consoles
News
Neighbourhood watch
Los Angeles – A new computer game promises to foster greater engagement between the public and the way their neighbourhoods are designed.
Block'hood
:
Los Angeles
:
Urabanism
News
Down to earth: App calls on gamers to dig deep
Down to earth: App calls on gamers to dig deep
Advertising
:
Ads
:
Engagement
News
Ghostbusters: Game Londoners in high spirits
Ghostbusters: Game Londoners in high spirits
Internet Week Europe
:
App
:
Unit9
News
Sound And Vision: online game goes back to basics
International- Danish designer Jeppe Carlsen has created a game focused around sound, along with a retro-style aesthetic.
Danish
:
Soundtrack
:
Soundscape
News
M.A.C brings virtual make-up to The Sims
M.A.C has launched a collaboration with The Sims 4, bringing its iconic makeup into the digital space.
Media And Entertainment
:
Digital Beauty
:
M.A.C
News
Mica’s Moon School is an interactive Alexa game
Media agency MediaCom has claimed an industry first with its use of voice technology to create an interactive storytelling game.
Media
:
Technology
:
Entertainment
News
Elf brings beauty to game day with inclusive fandom campaign
Elf Cosmetics, the American beauty brand behind Power Grip Primer, is stepping into the sports arena with its latest campaign, Eyes. Lips. Face. Fa...
Sports & Leisure
:
Beauty
:
Advertising & Branding
Big Ideas
Learning by breaking
Global – Game developer Mojang is launching a new version of Minecraft especially for schools.
Minecraft: Education Edition
:
Mojang
:
EdTech
Big Ideas
Chinese technology mega-brands reach new heights
Chinese technology mega-brands reach new heights
China
:
Tencent
:
E-commerce
News
Gareth Pugh unveils an interactive preview of his opera costumes
Global – The preview of the costumes, which feature in an adaptation of the opera Antigona, was created in collaboration with Werkflow.
Fashion
:
Digital
:
Technology
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