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'gaming'
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A board game that re-unites digital-first families
Ikea’s latest seasonal campaign, Connect to Disconnect, is encouraging families to spend more time conversing and getting to know one another and l...
Digital
:
Ikea Spain
:
Disconnect
News
Novel idea: Bringing the story alive with a digital thriller
Coventry, UK – Novelist William Boyd’s latest thriller won’t be available in hardback or in a book store near you, but as an interactive story host...
Jaguar Land Rover
:
The Vanishing Game
:
Faction Marketing
News
Desert duel: Coke ad aimed at multi-screen users
US – Coca-Cola’s advertisement for the forthcoming Super Bowl game will include an interactive plotline that engages viewers who multi-screen while...
Advertisement
:
Mad Max
:
Multiscreening
News
Clip art: Film trailer points to the future
Clip art: Film trailer points to the future
New Media Landscapes
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Advertising
:
Online Game
News
Chaumet unveils Paris 2024 medals made from authentic iron from the Eiffel Tower
In a dazzling display of French savoir-faire Chaumet, the iconic Parisian jeweller, has revealed the design of the Olympic and Paralympic medals fo...
Luxury
:
Sports & Leisure
:
Design
Big Ideas
Adventure game teaches social and emotional skills
A new iPad game combines emotional learning and play
Digital Natives
:
IPad Games
:
Education
Big Ideas
The Hunger Games’ Second Life style builds buzz
The Hunger Games’ Second Life style builds buzz
The Hunger Games
:
Capitol Couture
:
Storytelling
Big Ideas
Crowdstar launches styling app with Rachel Zoe
Crowdstar launches styling app with Rachel Zoe
App
:
Crowdstar
:
Covet Fashion
News
Sunsilk promotes STEM careers for women on Roblox
Haircare brand Sunsilk is using the Roblox gaming platform to educate and empower women.
Society
:
Media & Entertainment
:
Technology
News
A convenience store gamifying on-the-go meals
Chinese convenience store Gogo is making the daily commute more entertaining by turning food shopping into a physical gaming experience.
Design
:
Advertising & Branding
:
Food
News
Performance fare
US – Sports drink brand Gatorade has revealed plans to become the leading provider of sports fuel products and information.
Gatorade
:
Food Futures
:
Fitness
News
Game-Changers: How the Middle East and Asia are reshaping global sports fandom
Join us on 10 September 2024 for the launch of our new macrotrend report, Game-Changers: The Future of Sports Fandom, in which we track how the spo...
Sports & Leisure
:
Webinar
:
Pop-culture & Media
News
Shimmy Upskill empowers female garment workers
The gamified, AI-based training application teaches digital patternmaking and 3D-modelling to garment workers.
Workplace
:
Technology
:
Female Futures
Big Ideas
Facebook to acquire Oculus Rift maker in $2bn deal
Facebook has announced it will acquire the virtual reality hardware start-up.
Facebook
:
Oculus Rift
:
Virtual Reality
News
Gucci Vault lands in The Sandbox
Luxury house Gucci has expanded its presence in the metaverse.
Luxury
:
Media & Entertainment
:
Fashion
News
Smart move: Adidas kick-starts miCoach in US
Smart move: Adidas kick-starts miCoach in US
Adidas
:
MiCoach
:
Self-Quants
News
Netflix South Korea tackles rugby with new reality show Rugged Rugby: Conquer or Die
Netflix is set to premiere Rugged Rugby: Conquer or Die on 10 December, aiming to introduce Korean audiences to the intense world of rugby.
Sports & Leisure
:
Society
:
Pop-culture & Media
News
Droning on
US – Soft drinks brand Mountain Dew has become one of the first big sponsors of drone racing.
Mountain Dew
:
DR1 Racing
:
Sponsorship
News
Fanta-stic campaign: Play time is just beginning
New York – Orange soft drinks brand Fanta is showing the importance of play in its new global Play Fanta campaign by Ogilvy & Mather.
Interactive
:
Stories Change
:
Micro Games
News
Summoning Olympians one last time
Following Paris’ crucial role as host of the 2024 Olympic and Paralympic Games, several found inspiration in the ancient history of the games and m...
Fashion
:
Paris Fashion Week
:
Olympic Fashion 2024
News
Shell promotes petrol to young gamers through Fortnite island
Shell, the global oil industry giant, has ventured into the world of Fortnite, unveiling its own Ultimate Road Trips island.
Mobility
:
Technology
:
Sustainability
News
Stat: Beano Brain reveals Coolest Brands list for Gen Alpha in 2023
Beano Brain, a kids insights consultancy from the UK’s Beano Studios, has compiled a 2023 Coolest Brands list for Gen Alpha.
Generation Alpha
:
Generation Zalpha
:
Gen Zalpha
News
Of the moment: Games app taps into Gen D
Of the moment: Games app taps into Gen D
TinyTap
:
App
:
Generation D
News
CES 2022: Picoo is a games console for the great outdoors
The device, which is being launched in the US market at the 2022 edition of CES, combines children’s love of video gaming with exposure to nature.
Youth
:
Media And Entertainment
:
Technology
News
LVMH sponsors 2024 Olympics in a power move for the luxury sector
Luxury powerhouse LVMH will sponsor the Paris 2024 Olympic and Paralympic Games, cementing the group’s presence in sports and entertainment.
Luxury
:
Sports
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