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Daily Signals
A convenience store gamifying on-the-go meals
Chinese convenience store Gogo is making the daily commute more entertaining by turning food shopping into a physical gaming experience.
Design
:
Advertising & Branding
:
Food
Big Ideas
Crowdstar launches styling app with Rachel Zoe
Crowdstar launches styling app with Rachel Zoe
App
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Crowdstar
:
Covet Fashion
Daily Signals
Performance fare
US – Sports drink brand Gatorade has revealed plans to become the leading provider of sports fuel products and information.
Gatorade
:
Food Futures
:
Fitness
Daily Signals
Game-Changers: How the Middle East and Asia are reshaping global sports fandom
Join us on 10 September 2024 for the launch of our new macrotrend report, Game-Changers: The Future of Sports Fandom, in which we track how the spo...
Sports & Leisure
:
Webinar
:
Pop-culture & Media
Daily Signals
Shimmy Upskill empowers female garment workers
The gamified, AI-based training application teaches digital patternmaking and 3D-modelling to garment workers.
Workplace
:
Technology
:
Female Futures
Big Ideas
Facebook to acquire Oculus Rift maker in $2bn deal
Facebook has announced it will acquire the virtual reality hardware start-up.
Facebook
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Oculus Rift
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Virtual Reality
Daily Signals
Gucci Vault lands in The Sandbox
Luxury house Gucci has expanded its presence in the metaverse.
Luxury
:
Media & Entertainment
:
Fashion
Daily Signals
Smart move: Adidas kick-starts miCoach in US
Smart move: Adidas kick-starts miCoach in US
Adidas
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MiCoach
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Self-Quants
Daily Signals
Netflix South Korea tackles rugby with new reality show Rugged Rugby: Conquer or Die
Netflix is set to premiere Rugged Rugby: Conquer or Die on 10 December, aiming to introduce Korean audiences to the intense world of rugby.
Sports & Leisure
:
Society
:
Pop-culture & Media
Daily Signals
Droning on
US – Soft drinks brand Mountain Dew has become one of the first big sponsors of drone racing.
Mountain Dew
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DR1 Racing
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Sponsorship
Daily Signals
CES 2022: Picoo is a games console for the great outdoors
The device, which is being launched in the US market at the 2022 edition of CES, combines children’s love of video gaming with exposure to nature.
Youth
:
Media And Entertainment
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Technology
Daily Signals
Fanta-stic campaign: Play time is just beginning
New York – Orange soft drinks brand Fanta is showing the importance of play in its new global Play Fanta campaign by Ogilvy & Mather.
Interactive
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Stories Change
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Micro Games
Daily Signals
Summoning Olympians one last time
Following Paris’ crucial role as host of the 2024 Olympic and Paralympic Games, several found inspiration in the ancient history of the games and m...
Fashion
:
Paris Fashion Week
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Olympic Fashion 2024
Daily Signals
Shell promotes petrol to young gamers through Fortnite island
Shell, the global oil industry giant, has ventured into the world of Fortnite, unveiling its own Ultimate Road Trips island.
Mobility
:
Technology
:
Sustainability
Daily Signals
Stat: Beano Brain reveals Coolest Brands list for Gen Alpha in 2023
Beano Brain, a kids insights consultancy from the UK’s Beano Studios, has compiled a 2023 Coolest Brands list for Gen Alpha.
Generation Alpha
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Generation Zalpha
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Gen Zalpha
Daily Signals
Of the moment: Games app taps into Gen D
Of the moment: Games app taps into Gen D
TinyTap
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App
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Generation D
Daily Signals
Apple’s Mac for Students campaign showcases university creativity and content creation
Apple’s latest campaign, Mac for Students, highlights the creativity and innovation of Japan’s university extracurricular groups, known as ‘circles’.
Youth
:
Sports & Leisure
:
Technology
Daily Signals
Sony and Honda co-create a car that doubles as an entertainment hub
Afeela, a new joint venture by Sony and Honda, is shaking up the automotive space by envisaging the car of tomorrow, labelled as a ‘moving entertai...
Mobility
:
Media & Entertainment
:
Technology
Daily Signals
CES 2022: A vest that recreates physical sensations in the metaverse
Adding a new layer of absorption in the digital realm, the OWO Vest uses haptic feedback to allow players to feel the sensations encountered during...
CES
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CES 2022
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Metaverse
Big Ideas
Bronies bite back
US – Indie developer Mane 6 has defied Hasbro by creating a game based on characters from the cult cartoon series My Little Pony.
My Little Pony
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Hasbro
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Mane 6
Big Ideas
Digi-Tactile Disney
US – The Walt Disney Company has announced plans to merge its toy and video game units into one department, reflecting the increasing overlap betwe...
Walt Disney
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Digi-tactile
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Generation I
Daily Signals
LVMH sponsors 2024 Olympics in a power move for the luxury sector
Luxury powerhouse LVMH will sponsor the Paris 2024 Olympic and Paralympic Games, cementing the group’s presence in sports and entertainment.
Luxury
:
Sports
Daily Signals
Thought-starter: Why is society so obsessed with visual culture?
Daniel Sabio, aka The Glad Scientist, has built a career as a VR musician. Now, he’s creating virtual experiences for people with visual impairments.
Technology
:
Media
:
Entertainment
Design Directions
Première Pièce
Google has built an escape game in which players have to apply its apps in creative ways to find clues and escape against the clock.
Google France
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Prémiére Piece
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Creative Phy-gital
Daily Signals
Phygital playground
France – Google France and We Are Social have collaborated to create an interactive escape game experience.
Google
:
Google France
:
We Are Social
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