'Branding'

Beer science: Designer taps into lab culture

News

Beer science: Designer taps into lab culture

Jerusalem – Graphic designer Ifat Zexer has created a visual identity for craft beer brand Demijhon, which uses laboratory imagery that harks back ...
Retro Design : Sciencific Packaging : Alcohol Packaging
Store rotation: Crocodile offers flexible fashion

News

Store rotation: Crocodile offers flexible fashion

Singapore – Fashion brand Crocodile has opened a concept boutique in Singapore designed to be reconfigured easily.
Singapore : Metal Frames : Timber Panels
Gucci snaps up Florentine porcelain manufacturer

Big Ideas

Gucci snaps up Florentine porcelain manufacturer

Gucci snaps up Florentine porcelain manufacturer
Gucci : Richard Ginori : Artisans
Bread & Butter autumn/winter 2012/2013

Big Ideas

Bread & Butter autumn/winter 2012/2013

Berlin – Streetwear trade fair Bread & Butter showcased smarter, more tailored denim collections and saw a resurgence in technical fabrics across m...
Denim : Workwear : Bread & Butter
Starbucks Espresso Journey

Design Directions

Starbucks Espresso Journey

Whether it is cycling brand Rapha releasing a flat white machine, or appliance maker Bosch and washing powder company Persil teaming up to make a c...
Nendo : Reflection : Coffee+
Artists’ impression: Esprit draws on RCA talent

Big Ideas

Artists’ impression: Esprit draws on RCA talent

London – Life drawing and Conviviality Culture were the inspirations at an in-store launch event for a collaboration between Royal College of...
Esprit : Royal College Of Art : London Drawing
Point to Purchase

Micro Trends

Point to Purchase

Interruption advertising and brash product placement are being supplanted by content-rich buying platforms that do not jar with viewer or customer ...
Video : V-Commerce : Content
Chair transparent: Poltrona Frau shows its workings

News

Chair transparent: Poltrona Frau shows its workings

Chair transparent: Poltrona Frau shows its workings
Transparent : Craftsmanship : Milan
Europeans reluctant to give up spa treatments

Big Ideas

Europeans reluctant to give up spa treatments

Europeans reluctant to give up spa treatments
Cosmetics Business : Paris : Spa
Anti Sweden: Jeans brand plays with rivalry in their designs

News

Anti Sweden: Jeans brand plays with rivalry in their designs

Anti Sweden: Jeans brand plays with rivalry in their designs
Rebranding : Jeans : Recycle
Robert Bult : Design against crime

Viewpoints

Robert Bult : Design against crime

Design Out Crime project manager Robert Bult talks about design against crime. 
Robert Bult : Design : Design Out Crime
Clean Medicine

Micro Trends

Clean Medicine

We’ve seen the rise of concepts including ‘clean food’ and ‘clean beauty’, but now comes a new class of clean. Say hello to ‘clean medicine’.
Health : Wellness : Medicine
Covid-19 Contingency Planning

Big Ideas

Covid-19 Contingency Planning

Learn the immediate impacts of Covid-19 across key sectors, and discover best-in-class case studies and future considerations for your organisation.
Covid-19 : Society : Health
Civic Brands

Macro Trends

Civic Brands

Businesses are increasingly stepping in where governments are failing and acting as forces for good in society. Amid the shift from top-down co...
Brandstanding : Sharing 2.0 : Civic Brands
Uncoupled Living

Macro Trends

Uncoupled Living

Being in a couple is becoming a less prevalent way to structure society, as more adults embrace the single life.
Family : Culture : Lifestyle
It’s time for brands to engage with de-growth

Viewpoints

It’s time for brands to engage with de-growth

The pace of the last decade combined with a tumultuous 2020 is driving people towards radical community models – and brands must do the same.
Society : Sustainability : Design
A modelling agency that champions people with disabilities

Big Ideas

A modelling agency that champions people with disabilities

Laura Johnson and Zoe Proctor, co-founders of Zebedee Management, on their mission to increase the representation of people with disabilities in th...
Fashion : Retail : Inclusivity
Why emotional wellbeing is the next frontier for the vitamins industry

Big Ideas

Why emotional wellbeing is the next frontier for the vitamins industry

Brendan Murdock, the founder of nutrition and health store anatomē, explains why human interaction is crucial to any health store proposition.
Health And Wellness : Nutrition : Emotional Wellbeing
Digital Fit

Micro Trends

Digital Fit

With product returns costing US retailers a staggering £254bn ($351bn, €287bn) in lost sales every year, according to a National Retail Federatio...
Fashion : Retail : Digital
The rise of eco-influencers

Big Ideas

The rise of eco-influencers

From inventing power-saving products in their bedrooms to suing the American government, a generation of young activists are fighting for change an...
Youth : Sustainability : Digital
Smog Life: Toolkits

Markets

Smog Life: Toolkits

The actionable insights brands need to consider when responding to the air pollution crisis.
Sustainability : Retail : Health And Wellness
The Frequency Effect

Design Directions

The Frequency Effect

A new transmedia book concept offers readers the chance to blur the boundaries between fact and fiction.
Non-linear Narrative : The Frequency Effect : Alex Moorhouse
Fendi

Design Directions

Fendi

How should an established company known for its handmade leather goods update its offering for the 21st century and appeal to a new generation of c...
Craft : Gibson Guitars : Moritz Waldemeyer
Women dominate online retail sales

Big Ideas

Women dominate online retail sales

Women dominate online retail sales
Shopping : Deals : Groupon
The Tomorrow Store

Macro Trends

The Tomorrow Store

When everyone can get everything online, and can buy from your competitors even when they’re in your store, how can you make sure your customers ke...
Retail : Store Of Tomorrow : Future Store
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