Frontpage
Signals & Stats
Daily Signals
Statistics
Behaviours
Communities
Generations
Boomers
Gen X
Millennials
Gen Z
Gen Alpha
Trends
Macro Trends
Micro Trends
Design Directions
Sectors
Global Events
Beauty
Design
Fashion
Food & Drink
Health & Wellness
Luxury
Pop Culture & Media
Retail
Technology
Travel & Hospitality
Topics
The Synthocene Era
Artificial Intelligence
Cost of Living Crisis
Future Spaces
Gaming
Home and Family
Identities
Longevity
Metaverse
Mobility
Sustainability
Tomorrow’s Leadership
Work States
Viewpoints
Viewpoints
Futures 100
Webinars
Podcasts
Academy
Foresight Masterclass S1
Foresight Masterclass S2
Networking Masterclass
Reports
login
All Time
Past day
Past week
Past month
Past 3 months
Past 6 months
Past year
Past 2 years
Advertising & Branding
Architecture
Beauty
Design
Drink
Fashion
Finance
Food
Health & Wellness
Luxury
Media & Entertainment
Mobility
Packaging
Retail
Scenario
Society
Sport & Leisure
Sustainability
Technology
Travel & Hospitality
Youth
Africa
Asia
Aus/Nz
Eastern Europe
Western Europe
Global
Middle East
North America
Nordics
South America
Generation Beta (Born 2024+)
Generation Alpha (born 2013–2025)
Generation Z (born 1997–2012)
Millennials (born 1981–1996)
Generation X (born 1965–1980)
Generation Jones (born 1955–1965)
Baby Boomers (born 1946–1964)
All
Signals & Stats
- Daily Signals
- Statistics
Behaviours
- Big Ideas
- Communities
- Generations
- Markets
Trends
- Macro Trends
- Micro Trends
- Design Directions
Academy
- Foresight Masterclass Series 1
- Foresight Masterclass Series 2
- Strategic Networking Masterclass
Viewpoints
- Viewpoints
- Futures 100
- Webinars
- Podcasts
'Branding'
Sort By
Relevance
Most Recent
Micro Trends
Active Recovery
Brands are encouraging consumers to reset, restore and rejuvenate.
Active Recovery
:
Precovery
:
Snapbac
Micro Trends
Streamlined Shopping
Despite the speed and ease of online shopping, consumers are unwilling to completely relinquish physical stores.
Retail Experience
:
Online Shopping
:
Endless Aisles
Micro Trends
Band Brands
Once band merchandise was the preserve of kids who like heavy metal, but now it has become a booming industry that has expanded well beyond its roo...
Merchandise
:
Fashion
:
Anti-Authenticity
Micro Trends
Male Positivity
New cultural initiatives are re-examining masculinity by focusing on mental health, body image and depression.
Re-con Man
:
Masculinity
:
Mental Health
Micro Trends
On the app-walk
Fashion has found a new home. Rather than unveil their latest collections during glittering catwalk shows, fashion brands are increasingly heading ...
Vine
:
Tumblr
:
Fashion Show
Micro Trends
Unaged White Whiskies
White Dog, light whiskey and moonshine – a growing number of producers are launching these unaged white whiskies to cater for cocktail-loving consu...
Whisky
:
Aged
:
Cocktail
Viewpoints
Maurizio Ribotti : Without culture there is no commerce
Design Partners’ Maurizio Ribotti talks about culture and design.
Maurizio Ribotti
:
Zona Tortona
:
Design Partners
Communities
Regenizens
Meet the community-focused citizens who are reframing their relationship with consumption to be not just more sustainable, but also regenerative an...
Sustainabillity
:
Beauty
:
Society
Macro Trends
Beauty+
Added bounce, more colour, longer eyelashes, better hold, longer life – the beauty industry always has promised its customers something extra. Now,...
Make-up
:
Cosmetics
:
Health
Viewpoints
Compostable Cosmetics
British skincare brand Wildsmith and tech-bio innovator Shellworks are setting a new standard for sustainable luxury with Vivomer, a compostable, m...
Beauty
:
Sustainability
:
Design
Viewpoints
Weaving Omani Heritage into Haute Parfumerie
Amouage's chief creative officer Renaud Salmon talks to LS:N Global about embarking on a global retail expansion that creates a multisensory and a...
Luxury
:
Perfume
:
Middle East
Micro Trends
Topline Tableware
Younger generations are dusting off tabletop heirlooms, from crystals to silver cutlery, and driving a revival of traditional arts de la table – wi...
Luxury
:
Food & Drink
:
Design
Micro Trends
Furniture as a Service
With consumers less willing and less able to establish permanent homes, furniture brands are having to develop products and services that don’t rel...
Retail
:
Furniture
:
Hospitality
Daily Signals
Embracing male parenting and catering for multicultural hair
McDonald’s questions defined gender roles, Dizziak caters for ethnically diverse hair types, Uniqlo and Solange blur the line between art and comme...
Retail
:
Beauty
:
Wellness
Daily Signals
Well Told Health’s vegan supplements, India’s youth feed restaurant sector
CVS battles unrealistic beauty ideals, Shiseido uses customer hive mind, the rise of gut health and the dawn of peak tourism.
Retail
:
Beauty
:
Food & Drink
Design Directions
Sweet Allure
Cosmetics and food design aesthetics are converging as creatives borrow feminine design cues from the worlds of beauty and fashion to give interior...
Feminine
:
Convergence
:
Packaging
Big Ideas
Seek autumn/winter 2015 Review
This season the Berlin trade show landscape changed with the cancellation of stalwart event Bread & Butter. In an era in which niche, targeted sh...
Audi
:
PB 0110
:
Enso
Markets
Fashion Tech
Will fashion be the next industry disrupted by technology?
Iris Van Herpen
:
Pauline Van Dongen
:
Google Glass
Macro Trends
New Emerging Affluents
When they were unbanked, uncredited and unregulated, brands were uninterested. But as billions from Guangzhou to Kolkata, Lagos and Santos earn mor...
Emering Affluents
:
Middle-class
:
Urban Migration
Micro Trends
Clean Medicine
We’ve seen the rise of concepts including ‘clean food’ and ‘clean beauty’, but now comes a new class of clean. Say hello to ‘clean medicine’.
Health
:
Wellness
:
Medicine
Daily Signals
Balenciaga signals deeper sport alignment with new range
Luxury fashion house Balenciaga has partnered with the National Basketball Association (NBA) on an autumn 2026 capsule collection that brings baske...
Fashion
:
Luxury
:
Sport
Daily Signals
Stat: Size inclusivity stalls on spring/summer 2026 catwalks
The Vogue Business Spring/Summer 2026 Size Inclusivity Report reveals disappointing progress on fashion’s size representation. Of 9,038 runway look...
Fashion
:
Identity
:
Stat
Daily Signals
The Good Pill Co aims to certify the under-regulated supplements market
Newly launched certification body The Good Pill Co has secured strategic funding from sports medicine experts The Nxt Level Group to accelerate its...
Health
:
Wellness
:
Supplements
Daily Signals
Stat: Vibe-based budgeting is shaping young consumers’ spending habits
Amid economic uncertainty, Gen Z and Millennials are turning to vibe-based budgeting – adjusting spending based on how the economy feels rather tha...
Gen Z
:
Millennials
:
Finance
Daily Signals
Stat: Young adults are redefining romantic relationships on their terms
As romantic norms fragment, 20% of people are now unknowingly practising ‘relationship anarchy’, according to the latest State of Dating repor...
Statistic
:
Stat
:
Dating
Loading...
VIEW MORE
You have
3 free Daily Signals
remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN