'Branding'

Sweat fest

Daily Signals

Sweat fest

UK – Lululemon is to hold its own one-day festival dedicated to both physical and mental development.
The Optimised Self : Lululemon : Festival
Cannes Lions International Festival of Creativity 2016: Part 1

Big Ideas

Cannes Lions International Festival of Creativity 2016: Part 1

The French Riviera was the backdrop for the annual meeting of minds from the global advertising industry, who examined new forms of digital creativ...
Advertising : Branded Content : Virtual Reality
Saucy secret

Big Ideas

Saucy secret

US – One Hop Kitchen is a new food brand that offers insect-based versions of family favourite pasta sauces.
Insect Protein : Nutrition : Sustainable
Body of work

Daily Signals

Body of work

Global – Pharrell Williams has launched a redesign of his website, which invites fans to share what they love most about the artist.
Pharrell Williams : Five Hundred : Design
Second skin

Big Ideas

Second skin

US – Researchers at MIT have developed a second skin that could replace make-up.
Olivo Labs : Second Skin : Cosmetics
Top of the pods

Big Ideas

Top of the pods

Global – MTV News has launched a series of podcasts aimed at young audiences.
MTV News : Gen Viz : Podcasts
Smooth operator

Big Ideas

Smooth operator

North America – Women’s lifestyle brand PopSugar wants to be the iTunes of fashion and accessories. 
POPSUGAR : Seamless Transactions : ShopStyle Checkout
Arts ’n’ commerce

Daily Signals

Arts ’n’ commerce

London – Retailer Uniqlo has announced the relaunch of its global flagship store with a film celebrating contemporary dance in the capital.
Uniqlo : Explorium Retail : Retail Futures
Performance fare

Daily Signals

Performance fare

US – Sports drink brand Gatorade has revealed plans to become the leading provider of sports fuel products and information.
Gatorade : Food Futures : Fitness
The right tone

Big Ideas

The right tone

Global – Adorn uses an in-built sensor to match and dispense the right tone of foundation from more than 75,000 shades.
Adorn : Foundation : Cosmetics
Fit for purpose

Daily Signals

Fit for purpose

Global – Nike ACG has collaborated with lifestyle magazine Novembre on an interactive lookbook.
Nike ACG : Netstalgia : Novembre
Distilled experiments

Daily Signals

Distilled experiments

London – Gin distillery Sipsmith is delivering its most unusual experiments in flavours straight to your door.
Sipsmith : Subscription Retail : Sipsmith Sipping Service
United front

Big Ideas

United front

UK – Burberry is the latest luxury retailer to end diffusion lines by consolidating its Prorsum, Brit and London ranges into one Burberry label.
Burberry : Christopher Bailey : Diffusion Line
Robo rooms

Daily Signals

Robo rooms

New York – Asmbld’s reconfigurable spaces concept suggests a new approach to interior architecture.
Architecture : Asmbld : Adaptive
Are you ready?

Daily Signals

Are you ready?

US – Wrangler Jeans is hanging up the cowboy hat and telling it like it is in its Born Ready campaign. 
Wrangler : Marketing : Born Ready
Social street art

Daily Signals

Social street art

Moscow – Nike has made its fans unwitting street art stars in a bid to drive Instagram engagement.
Nike Russia : Nike Women's : Nike Women's Street Attack
Forgotten fax

Daily Signals

Forgotten fax

Los Angeles – Musicians YACHT have found a novel use for the humble fax machine, breathing new life into old technology.
YACHT : Fax Machine : I Thought The Future Would Be Cooler
Brew fuel

Daily Signals

Brew fuel

Auckland – Drinks brand DB Export has created a biofuel made from a by-product of beer. DB Export Brewtroleum is world’s first beer-derived ...
Brewtroleum : DB Export : Whole System Thinking
In-vitro beauty

Big Ideas

In-vitro beauty

Clichy, France – L’Oréal plans to automate the production of 3D-printed skin for testing new cosmetics formulas.
L'Oréal : Organovo : Bioprinting
Tweet to win

Daily Signals

Tweet to win

New York – NARS recently launched a tweet to win competition with a twist.
NARS : Social Media : Creative Phy-gital
Drive Safe

Big Ideas

Drive Safe

Toronto – Uber has launched a novel way for late-night revellers to hail a cab.
Uber : Uber Safe : Breathalyser
Car-sharing

Big Ideas

Car-sharing

Global – Car ownership is less valued as a status symbol among European and US Millennials, according to a new report from international marketin...
Car Ownership : Millennials : Prophet
India’s Frooti rebranding

Daily Signals

India’s Frooti rebranding

India – Frooti, one of India’s oldest juice brands, has undergone a major rebranding for the first time in 30 years, taking a fresh perspective on ...
Frooti : Sagmeister & Walsh : Juice Drink
Non-alcoholic beer market on the rise in Europe

Big Ideas

Non-alcoholic beer market on the rise in Europe

Europeans are buying more non-alcoholic beer, according to a new study by Mintel.
Alcoholic Market : Non-alcoholic Beer : Spain
Living quarters: Louis Vuitton creates pop-up apartment in Hong Kong

Daily Signals

Living quarters: Louis Vuitton creates pop-up apartment in Hong Kong

Hong Kong – Hidden inside an exclusive members’ club, the French fashion house has created L’Appartement Hong Kong. 
L’apartment Hong Kong : Louis Vuitton : Andre Fu
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