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Pharrell Williams website, Global
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Pharrell Williams website, Global
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Pharrell Williams website, Global
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Pharrell Williams website, Global
Body of work
Global – Pharrell Williams has launched a redesign of his website, which invites fans to share what they love most about the artist.
- The website is a retrospective of the artist’s music, fashion, art, film and philanthropy projects
- Fans can post a card to highlight their favourite project by the artist
Pharrell Williams has teamed up with creative agency Five Hundred to create the website, which is heavily geared towards audience participation.
Fans are invited to post what they are ‘into’ along with a photo of themselves, which are added to an ever-growing interactive noticeboard. Visitors can click each card to reveal more information about the project and related content from the artist’s portfolio.
Fan favourites include Williams’ collaborations with Takashi Murakami, Adidas Originals, G-Star and Chanel.
The Big Picture
In the age of Revelation Brands, consumers are looking for less filtered and more spontaneous and serendipitous online experiences.
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