'Branding'

Drive Safe

Big Ideas

Drive Safe

Toronto – Uber has launched a novel way for late-night revellers to hail a cab.
Uber : Uber Safe : Breathalyser
Car-sharing

Big Ideas

Car-sharing

Global – Car ownership is less valued as a status symbol among European and US Millennials, according to a new report from international marketin...
Car Ownership : Millennials : Prophet
India’s Frooti rebranding

Daily Signals

India’s Frooti rebranding

India – Frooti, one of India’s oldest juice brands, has undergone a major rebranding for the first time in 30 years, taking a fresh perspective on ...
Frooti : Sagmeister & Walsh : Juice Drink
Non-alcoholic beer market on the rise in Europe

Big Ideas

Non-alcoholic beer market on the rise in Europe

Europeans are buying more non-alcoholic beer, according to a new study by Mintel.
Alcoholic Market : Non-alcoholic Beer : Spain
Living quarters: Louis Vuitton creates pop-up apartment in Hong Kong

Daily Signals

Living quarters: Louis Vuitton creates pop-up apartment in Hong Kong

Hong Kong – Hidden inside an exclusive members’ club, the French fashion house has created L’Appartement Hong Kong. 
L’apartment Hong Kong : Louis Vuitton : Andre Fu
Boutiques share local travel tips on app by Farfetch

Big Ideas

Boutiques share local travel tips on app by Farfetch

Retailer Farfetch has launched Farfetch Discover, a new mobile app that offers city guides based on the insights of its global community of fashion...
Farfetch Discover : Travel Guide : Mobile
New Cinnabon concept courts the health-conscious

Big Ideas

New Cinnabon concept courts the health-conscious

Cinnabon has announced plans to open the Bon Bake Shop, a new chain concept that will sell the brand’s decadent baked goods in bite-sized portions.
Cinnabon : Brand Extension : Baked Goods
YSL Beauty launches foundation inspired by space technology

Big Ideas

YSL Beauty launches foundation inspired by space technology

Paris – Luxury brand YSL Beauty hopes it can replicate the cult status of Touche Éclat with its latest beauty offering, a foundation that it claims...
YSL : Foundation : Space-age
Film short for Centrum shows how Flat Agers are on the ball

Big Ideas

Film short for Centrum shows how Flat Agers are on the ball

Advertising agency Leo Burnett has tested just how ageless The Flat Age Society is in a film short in which a team of basketball players aged 46 ...
Boomers : Basketball : Campaign
The Circular Economy is taking shape, says new report

Big Ideas

The Circular Economy is taking shape, says new report

Big corporations are moving towards a holistic view of production and consumption.
Circular Economy : Cradle To Cradle : JWT
SXSW: Doritos pushes fans to the limit at South by Southwest

Big Ideas

SXSW: Doritos pushes fans to the limit at South by Southwest

Doritos offers consumers tickets to see Lady Gaga at SXSW
Doritos : Music : SXSW
Questioning increases in luxury-goods prices

Big Ideas

Questioning increases in luxury-goods prices

Consumers are turning away from luxury goods as prices soar
No Frills Affluents : Luxury Goods : Luxury Institute
Malls lose out as US teens prefer to shop online

Big Ideas

Malls lose out as US teens prefer to shop online

Malls lose out as US teens prefer to shop online
Shopping : Online : Malls
Shiseido Ibuki line targets Millennials

Big Ideas

Shiseido Ibuki line targets Millennials

Shiseido Ibuki line targets Millennials
Cosmetics : Beauty Campaign : Eye Cream
Dr Rachel Edwards-Stuart : The science of flavour-matching in food and drink

Viewpoints

Dr Rachel Edwards-Stuart : The science of flavour-matching in food and drink

Food and flavour scientist Dr Rachel Edwards-Stuart talks about the science of flavour-matching. 
Science : Dr Rachel Edwards-Stuart : Food Pairing
Just the ticket: A creative solution to drink-driving

Daily Signals

Just the ticket: A creative solution to drink-driving

Salzburg – In a bid to limit drink-driving, the Steigl brewery has created beer bottle labels that double up as tickets for public transport. ...
Transport : Labels : Alcohol
Beauty calls: All the future trends to note

Daily Signals

Beauty calls: All the future trends to note

London – From taxi retail and Beaut Camp Beauty to space-inspired scents, LS:N Global is inviting members to explore the crucial trends shapin...
London : White Goods Redux : Nomad Beauty
Nigeria signs up MasterCard for ID payment cards

Big Ideas

Nigeria signs up MasterCard for ID payment cards

Nigeria – Credit card firm MasterCard, in partnership with the Nigerian government, is to distribute ID cards that also serve as bank cards to the ...
MasterCard : Nigeria : ID Cards
Gucci takes a stand for women’s rights campaign

Big Ideas

Gucci takes a stand for women’s rights campaign

Gucci takes a stand for women’s rights campaign
Gucci : Equality : Chime For Change
Cult fiction: Designer unveils fashionable comic

Daily Signals

Cult fiction: Designer unveils fashionable comic

Cult fiction: Designer unveils fashionable comic
Clothes : Faction Marketing : Phillip Lim
Lab-tested: Social scheme promotes collaboration

Daily Signals

Lab-tested: Social scheme promotes collaboration

London – Community project Social Spaces has launched the Social Lab initiative designed to promote creative collaboration across culture-focused p...
New York : Ideas : Lessons
Denim and sports brands celebrate urban cyclists

Big Ideas

Denim and sports brands celebrate urban cyclists

Denim and sports brands celebrate urban cyclists
Commuter : Levi's : Puma
Luxury meets bargain in-store to suit the times

Big Ideas

Luxury meets bargain in-store to suit the times

Luxury meets bargain in-store to suit the times
Selfridges : Primark : Birmingham
Hong Kong store measures up for Lane Crawford

Big Ideas

Hong Kong store measures up for Lane Crawford

Hong Kong store measures up for Lane Crawford
Hong Kong : Lane Crawford : Department Stores
Tailor-made: Digital swimwear is a good fit

Daily Signals

Tailor-made: Digital swimwear is a good fit

Tailor-made: Digital swimwear is a good fit
Amsterdam : Laser Cutting : Digital Techniques
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