LS:N Global

Markets

Brazilian luxurians

Promotion to the Premier League of luxury beckons for Brazil as it prepares to host the 2014 World Cup and the 2016 Olympic Games.

Brazil : 2014 World Cup : 2016 Olympics

Behaviours

Gen Z in Canada

Amid financial struggles and climate anxiety, Canadian Gen Z are turning to activism to amplify their multicultural identity and are showing a stro...

Youth : Gen Z Canada : Gen Z

Micro Trends

Future Forecast 2024: Beauty

Trends in the beauty sector are being turbocharged by TikTok, creating a large pool of consumers for whom the line between their real and filtered ...

Beauty : Future Forecast : Reports

Markets

Haircare Market 2021

With growing expectations of functional personal care, hair brands are exploring scalp health, elevating natural hair and boosting sensory experien...

Beauty : Haircare : Wellness

Big Ideas

Five ways motorcycles are bridging youth culture

The motorcycle sector is finding new relevance with younger, lifestyle-driven audiences by fostering brand-led connections focused on creativity an...

Mobility : Youth : Fashion

Markets

Interactive Tech Retail

Technology companies are adopting an experiential approach in stores, offering shoppers try-before-you-buy interactive environments.

Verizon : Google : Intel

Markets

Luxury: Shanghai

More than a century after Shanghai’s rise to prominence, the city where the Yangtze River meets the ocean is becoming home to a new wave of interna...

Shanghai : Hurun Report : Grand Hyatt

Markets

Luxury Matrix 2014

LS:N Global plots the shifts in luxury in 2014 and identifies where key luxury brands sit in the five stages that define the luxury market.

The Luxury Matrix : DKNY : Moschino

Viewpoints

How tech is transforming artisanal luxury in India

Indian luxury expert Deepali Nandwani discusses the state of luxury in India, from Covid-19’s impact to downsized weddings and goods on demand.

Luxury : Retail : Fashion

Micro Trends

Studio Stores

Faced with declining footfall and fallout from coronavirus, retailers are reclaiming their stores as multimedia hubs for content creation.

Retail : Media : E-commerce

Micro Trends

Nature+ Beauty

As supplies of raw ingredients dwindle, bio-technology is stepping in to challenge beauty brands and consumers to forge new definitions of natural.

Beauty : Sustainability : Bio-technology

Viewpoints

It’s time for brands to face the end

Strategist Gianfranco Chicco and designer Joana Casaca Lemos explore how brands can create happier endings for products, people and services.

Technology : Design : Entertainment

Big Ideas

A gender-fluid make-up line inspired by and created for the LGBT+ community

Laura Kraber and Isabella Giancarlo, co-founders of inclusive cosmetics brand Fluide, on the importance of creating a make-up line that expres...

Beauty : Gender Fluid : Neutral Culture

Markets

Luxury Student Market

As international students migrate to the world’s wealthiest cities in pursuit of a superior education and quality of life, the cliché of the depriv...

Luxury : Retail : Youth

News

Embracing lo-fi technology and a perfume inspired by British botany

Nike campaign reverts to the early days of the net, new fragrance brand Parterre celebrates local blooms, Google considers varying connections acro...

Retail : Beauty : Technology

News

Stella McCartney goes beyond CSR, Alibaba caters for senior citizens

The Standard Hotel makes the most of Instagram, Samsung brings the importance of sleep to the fore, more women are choosing to become mothers.

Fashion : Hospitality : Travel

News

Kenzo takes a playful approach to global warming and other stories

In today’s daily digest: Kenzo, Hotel Chocolat, TSB, Molecure pharmacy, cross-sector product shrinkage and the importance of emotional dining

Fashion : Drink : Finance

Big Ideas

Decoded Fashion London 2016: Show Review

The fashion industry is increasingly championing revelation, curation and social retail in order to win long-term customer loyalty.

Decoded Fashion London : Revelation Brands : Gen Viz

Design Directions

Sea Hero Quest

Sea Hero Quest is a mobile game that is helping to speed up research into dementia.

Deutsche Telekom : Glitchers : Gaming

Design Directions

The Nature of Motion

Nike’s Salone Internazionale del Mobile exhibition made a strong case for why a sportswear brand could feature at a furniture show.

Nike : Salone Del Mobile : Milan Salone Del Mobile 2016

Markets

Beauty diagnostics 2.0

Beauty diagnostic tools are increasingly used in services and apps, indicating the category’s potential for growth as consumers seek out tailored a...

Diagnostics : Wearables : Personalised

Big Ideas

Cannes Lions Review Part 1

During the nine-day exchange of ideas and inspiration, the advertising and creative industries grappled with the power of Brandstanding and techno...

Cannes Lions 2015 : Brandstanding : Droga5

Viewpoints

Transforming pollution into greener diamonds

Future luxury goods could lie in unexpected places, says Aether Diamonds, a company turning pollution into glittering stones.

Luxury : Sustainability : Manufacturing

Micro Trends

Accredited Influencers

No longer associated with self-obsession and superficiality, the influencer model is becoming a career that is not only legitimate but has real soc...

Youth : Media And Entertainment : Technology

Big Ideas

Neil Grimmer on how to make personalised nutrition accessible

The founder of Habit believes brands must not cut costs at the scientific testing stage, but instead should drive down prices through economies of ...

Food : Health : Nutrition

'Branding' Sort By Relevance Most Recent

'Branding'
Sort By

Relevance

Most Recent