'Branding'

What’s next for fermented food and drink?

Big Ideas

What’s next for fermented food and drink?

With consumer interest in fermented food and drink growing exponentially, we identify five new product opportunities for those looking to enter th...
Food And Drink : Hospitality : Health And Wellness
Tamar Daniel on taking a holistic approach to womenswear

Big Ideas

Tamar Daniel on taking a holistic approach to womenswear

The founder and CEO of Tuxe discusses how brands can bypass gimmicks to empower women.
Fashion : Apparel : Female Futures
Future Forecast: Fashion in 2018

News

Future Forecast: Fashion in 2018

Consumers will embrace avatar influencers as never before, while identity politics will make designers rethink their customer base.
Fashion : Retail : Luxury
Cosmoprof Worldwide Bologna 2017: Part 2

Big Ideas

Cosmoprof Worldwide Bologna 2017: Part 2

From anti-pollution product lines to highly sensitive formulas, brands are relieving rising anxieties about the damage to the skin caused by enviro...
Cosmoprof : Beauty : Anti-pollution
Shock of the New Chic: Dealing with New Complexity in the Business of Luxury

Markets

Shock of the New Chic: Dealing with New Complexity in the Business of Luxury

The world’s consumers are in love with luxury, spending $1.8 trillion (€1.3 trillion, £1.1 trillion) in 2013 on luxury goods and services. Yet th...
Boston Consulting Group : Ipsos : China
Consumer Twitterati on the rise

Big Ideas

Consumer Twitterati on the rise

Consumer Twitterati on the rise
Oprah : Twitter : Starbucks
Why Hotel Rooms are the Next Retail Frontier

Big Ideas

Why Hotel Rooms are the Next Retail Frontier

Brands are augmenting the guest experience by turning hotel and rentals into immersive storefronts, ushering in a long-awaited revival of souvenirs.
Travel & Hospitality : Retail : Hotels
Cosmoprof Worldwide Bologna 2015: Part 2

Big Ideas

Cosmoprof Worldwide Bologna 2015: Part 2

Skin health, luxury mineral ingredients and theatrical make-up were some of the key trends at Cosmoprof Worldwide Bologna 2015. 
Cosmoprof : Summer/Spring 2015 : Packaging
Salone Internazionale del Mobile Milan 2014 Preview

Big Ideas

Salone Internazionale del Mobile Milan 2014 Preview

The global design calendar’s main event, Salone Internazionale del Mobile, is set to descend on Milan for the show’s 53rd year. The city becomes ...
Milan : Milan Salone : Salone Internazionale Del Mobile
The Luxury Matrix Stage Three : Emotion and experience

Markets

The Luxury Matrix Stage Three : Emotion and experience

What we said: ‘At this stage, customers are less concerned with brand and value, and more with the uniqueness of the experience on offer and the em...
Emotion : Experience : Instant Inspiration Retail
Emerging Youth: China

Behaviours

Emerging Youth: China

Gen Z are the first generation in China’s history to demand work-life balance, access to global culture through the internet and patriotic luxury g...
China : Youth : Gen Zalpha
De Beers’ lab-grown stones empower personalisation

News

De Beers’ lab-grown stones empower personalisation

The luxury jewellery brand is democratising access to lab-grown diamonds through its fashion brand Lightbox, offering loose stones in various colou...
Luxury : Sustainability : Technology
Here Design repackages rum as a sustainable drink

News

Here Design repackages rum as a sustainable drink

The design studio has worked with Devon rum distillery Two Drifters to show how branding can communicate environmental criteria in the alcohol cate...
Food : Drink : Sustainability
Beer brand Żubr protects Poland’s national parks

News

Beer brand Żubr protects Poland’s national parks

With the topic of environmentalism remaining a controversial issue in Poland, Żubr is stepping in to invest in the country’s largest national park.
Food : Drink : Sustainability
Now is the time for brands in China to champion sustainability

Viewpoints

Now is the time for brands in China to champion sustainability

The spread of Covid-19 in China has afforded business vital breathing space to get their future-facing, local sustainability strategies right.
Sustainability : Society : China
Why have luxurians become Doomsday fanatics?

Viewpoints

Why have luxurians become Doomsday fanatics?

The rich are spending billions of dollars preparing for disaster. Why aren’t they using their wealth to make the planet disaster-proof?
Luxury : Hospitality : Far Futures
Why retail programming will outshine product

Viewpoints

Why retail programming will outshine product

A new template is emerging for a successful shopping experience, and it has little to do with the products offered, writes Emily Hamilton, director...
Retail : Fashion : Customer Experience
Do women change when they become mothers?

Viewpoints

Do women change when they become mothers?

Beth Bentley, global vice-president of strategy at Virtue Worldwide, contemplates why brands changed the way they spoke to her once she became a mo...
Female Futures : Motherhood : Advertising
What the fuck have M****NNIALS ever done for us?

Viewpoints

What the fuck have M****NNIALS ever done for us?

Why this much-maligned generation deserves our appreciation, not our disdain.
Millenials : Tech : Innovation
Will our future cities be pollution free?

Viewpoints

Will our future cities be pollution free?

The technology needed to create carbon-neutral cities already exists, but its implementation requires political willpower.
Technology : Architecture : Design
Trend Briefing 2017

News

Trend Briefing 2017

London – LS:N Global introduced three key trends that will shape future consumer behaviour to a packed hall of delegates at the Barbican’s Milton...
Civic Brands : The Focus Filter : Neo-kinship
Blast from the past

News

Blast from the past

London – US jeweller Tiffany & Co has joined forces with experimental retailer Dover Street Market to return the jeweller’s retired designs to the...
Tiffany & Co : Dover Street Market : Jewellery
Paris Motorshow 2012 Review

Big Ideas

Paris Motorshow 2012 Review

The auto industry is facing tough times again, especially in Europe. Sales fell in almost all mainstream European car markets in September – except...
Automotive : Jaguar : Review
Instant Inspiration Retail

Micro Trends

Instant Inspiration Retail

‘It’s facilitating the purchase at the point of inspiration,’ explains communications consultant Pamela Seidman, former vice-president of brand mar...
Website : E-tail : Click To Buy
Footprint Futures

Micro Trends

Footprint Futures

In the 00s, people learned the importance of reducing their carbon footprints. We are now seeing a fuller picture of the environmental and social i...
Carbon Footprint : Environment : Sustainability
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