LS:N Global

Big Ideas

Consumers turning to crafted beers

Beer : Craft Beer : Brewers' Association

Daily Signals

Foresight Friday: Alice Crossley, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, deputy foresight editor A...

Foresight : Foresight Friday : Sports

Viewpoints

China’s New Fitness Boom is More Than a Trend

Fitness in China is no longer just for gym-goers or athletes. Visual anthropologist Enke Huang argues that it has become a lasting cultural shift f...

Health And Wellness : Identity : China

Daily Signals

The Space: Beta Cinema brings social entertainment to Gen Z

In the past year entertainment venues returned to city streets, with new leisure space such as cinemas and nightclubs popping up to capitalise on t...

Youth : Media & Entertainment : Technology

Big Ideas

Campaign finds space online in error messages

NotFound : 404 : Internet

Viewpoints

Daniel Hirschmann : A haberdashery for technology

Technology Will Save Us co-founder Daniel Hirschmann talks about a haberdashery for technology.

Digital Natives : Technology Will Save Us : Daniel Hirschmann

Micro Trends

Alco pop-ups

Retailers are driving customers to bricks-and-mortar locations through alcohol and nightlife partnerships that capitalise on the experiential boom.

Retail : Drink : Alcohol

Micro Trends

Click and Connect

With 40% of global shoppers now preferring to purchase clothing and footwear online, brands are exploring new ways to push the buying power of th...

Retail : Apparel : Fashion

Daily Signals

Into the unknown: Interactive trailer lures theatre-goers in

London – The Nether is a new play that explores the darkest corners of the internet, and questions how anonymity affects identity. The trailer for ...

Immersive Experience : Theatre : London

Design Directions

i29: Interior Architecture

Creating a sense of revelation and curiosity through spatial interventions is at the heart of Amsterdam-based interior design studio i29.

I29 : Interior Architecture : Revelation Brands

Daily Signals

Pokémon GO and Gucci elevate in-game fashion

Augmented Reality mobile game Pokémon GO is collaborating with Gucci as part of its collection for The North Face.

Fashion : Luxury : Technology

Daily Signals

Scooter start-ups offer Los Angeles real-time journey data

The city will soon have access to a huge consumer dataset generated by the hundreds of e-scooters roaming its streets.

Mobility : Smart Cities : Infrastructure

Big Ideas

A fifth of the Chinese population will shop online by 2012

China : Boston Consulting Group : ZT Online

Big Ideas

Kidult Craze

Driven by nostalgia and a desire for stress relief, adults are gravitating towards playful, non-digital items such as plush toys, collectables and ...

Pop Culture : Nostalgia : Hello Kitty

Daily Signals

App market: Interactive map helps you buy local

London – Traditionally, lemonade stand proprietors have advertised with home-made signs. Now, anybody can find or sell products locally with a...

Royal College Of Art : Drink App : Graduate Design

Daily Signals

Swell idea: Coffee cup Branding & Packaging gets reactive

Beverage : New York : Amron Experimental

Big Ideas

Pop Culture Pilgrimages

From Netflix-inspired itineraries to immersive action adventures, pop culture travel is reshaping how younger generations explore the world.

Media : Travel : Hospitality

Markets

Fashion Recommerce

Fuelled by Generation Z spending power and the circular economy, the market for reselling fashion is on the rise.

Fashion : Resell : Luxury Brands

Big Ideas

Six Chinese Brands Redefining Global Expansion

Determined to disrupt the ‘cheaply made in China’ narrative, a new wave of Chinese brands is conquering global markets by cultivating fandoms and r...

China : Retail : Pop Culture & Media

Daily Signals

A decentralised living model inspired by space

3D printing specialist WASP, most recently known for its work on Dior’s Dubai pop-up store, is furthering its reputation with the launch of a new h...

Design : Architecture : Sustainability

Daily Signals

Quickie with strangers: App makes hooking up easy

New York – There is no shortage of online dating sites, and most cater to people looking for relationships. But what if you just want sex and you w...

Gender : Sex App : Dating App

Daily Signals

Zalando opens a physical beauty store

Following the launch of its beauty vertical earlier this year, online fashion giant Zalando has opened its first physical store in Berlin dedicated...

Beauty : Design : Experience

Foresight Masterclass Series 1

Module 22 The Innovation Sprint Workshop

Once you’ve developed your workshop or lab it’s important to know how to run it.

Masterclass

Daily Signals

What marketers can learn from Skims’ campaign starring The White Lotus actors

Riding on the success of HBO’s The White Lotus, underwear brand Skims has featured the series’ rising stars Simona Tabasco and Beatrice Grannò in i...

Fashion : Media And Entertainment : Retail

Big Ideas

Decoded Fashion: Part 2

London – Personalisation and shoppable video content were the highlight creative digital strategies discussed at the Decoded Fashion event, he...

Google : Video : Personalisation

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