LS:N Global

Macro Trends

Post-growth Society

As our obsession with economic growth proves to be unsustainable, brands, institutions and consumers are seeking new metrics of progress.

Markets

Virtual Accessibility Market

Virtual reality’s rise from a gaming tool to an engaging accessibility gateway is expanding the frontiers of inclusivity and opening up a playgroun...

Technology : Virtual Reality Market : VR

Markets

Resale Redux

The resale market is enjoying a resurgence, taking on fast fashion as a (mostly) guilt-free alternative, and allowing younger consumers to hunt for...

Retail : Fashion : Sustainability

Markets

Video Games Market

Today’s video games industry is all about mobile gaming, eSports tournaments and augmented reality.

Video Games : ESports : Augmented Reality

Markets

Beyond Product

In the future, will retail still be about products? If we view retail as a theatre production, should it be a three- or a five-act play? And just w...

Delia Effect : Networking : LVMH

Communities

No-Mos, Mo-Mos and Fu-Mos

From women who are hands-off parents and those who use science to delay motherhood, to those who decide they never want to have kids at all, women’...

Motherhood : Mo-Mo : No-Mo

Big Ideas

Food Delivery Futures

Using AI, hyper-personalisation and robots, the food delivery sector is creating a seamless connection between restaurants, supermarkets and our ki...

Technology : Food & Drink : Society

Big Ideas

Five Ways Brands are Advancing Eyecare

From topical products to protective eyewear, brands are developing unique eye health solutions that are more accessible and convenient.

Health : Wellness : Beauty

Markets

Romance Travel Reignited

Romantic escapes are undergoing a systemic shift to cater for more fluid relationships, a modern desire for intimacy and heightened levels of self-...

Travel : Hospitality : Society

Markets

Sustainable Footwear Market

Following in the footsteps of fashion, the shoe industry is embracing sustainability, not only through materials and assembly, but also through far...

Fashion : Footwear : Sustainability

Macro Trends

Bio-positive Beauty

Short, traceable supply chains and condensed routines are in high demand as beauty moves from zero to positive impact.

Beauty : Sustainability : Science

Macro Trends

Homestead 3.0

Family sizes are changing, and our homes are adapting to accommodate new social and environmental behaviours.UK households are becoming more integr...

Home : Family : Connected Home

Macro Trends

Body Temples

Bodies are back. You can’t buy the new status symbol at a store, you’ll have to sweat for it. Today’s model of fitness is no longer an unattainable...

MGM Grand Hotel : CrossFit : Zumba

Macro Trends

Algorithmic Beauty

As beauty technologies gain in popularity, social media, artificial intelligence and algorithms are beginning to shape a new beauty ideal.

Beauty : Technology

Macro Trends

Work States Futures

With CEOs conflicted about luring teams back to the office with socials, wellness hubs and hybrid fit-outs, early adopter businesses and organisati...

Workplace : Society : Technology

Macro Trends

Bleisure

If you talk about the pressures of work, you are probably a Generation Joneser. And if you still believe in the work/life balance, you are one of o...

Business : Leisure : Work

Macro Trends

Paradox Personas

Unlike Millennials, Generation Z are swapping self-promotion for self-awareness, using the digital world to enrich but not define their offline sel...

Youth : Digital : Identity

Communities

Gen Viz

Gen Viz is a global, liberal and visual-first tribe at the forefront of key emerging trends among Generation Z.

Gen Z : Teenagers : Teen

Macro Trends

Backlash Brands

In an age of constant consumer backlash, bold brands are choosing to stand their ground rather than bow to every customer whim, staging a reactio...

Backlash Brands : Controversy-courting : Righteous Retail

Macro Trends

Conscious Deceleration

Struggling to keep up with fast-paced and demanding approaches to fitness, health-conscious consumers are looking for a more measured, long-term ap...

Wellness : Health : Technology

Macro Trends

The Synthocene Era: Merging Human and Machine Intelligence

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what...

Technology : Artificial Intelligence : Society

Big Ideas

Milan matters

Milan Design Week reflects consumer thinking, showcases innovative ideas and agenda-setting philosophies, and is an exhibition about the direction ...

Lifecycle : Kiki Van Eijk : Lights

Communities

China’s New Emerging Affluents

Ambitious and hard-working, China’s New Emerging Affluents (NEAs) want lifestyles to match their new, higher salaries. They want the latest technol...

BMW Mercedes : Migration : Microblogging

Communities

Lagonistas

The trendsetters most likely to influence people and brands around the world are the fashionistas in Lagos. Or, as we call them, the Lagonistas.

Louis Vuitton : ARISE : Victoria Island

Macro Trends

The Flat Age Society

Something exciting is in the air. Forget everything you thought about being old, or age, even. In the society of the future, age isn’t just a num...

Baby Boomers : Age : Agelessness

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