LS:N Global

Daily Signals

Period-proof underwear for tweens

US – Thinx, a company that offers absorbent period-proof underwear, has launched a new line for girls aged between nine and 16.

Drinks

Big Ideas

Why peer-to-peer lending is the future of interiors

Harth co-founder Ed Padmore explains how the furniture sharing platform will benefit both designers and owners.

Hospitality : Retail : Furniture

Daily Signals

Choosy uses AI to create on-demand clothing

Choosy is a new fast fashion brand that creates its collections based on social media demand.

Fashion : Retail : Technology

Daily Signals

Thought-starter: How are brands pushing fragrance to the next level?

With the niche fragrance sector growing exponentially, brands are having to push the boundaries of scent in order to stand out from the crowd.

Fragrance : Beauty : Niche Fragrance

Big Ideas

Simon Isaacs on creating a digital world for Millennial dads

The co-founder of parenting website Fatherly discusses the act of becoming a dad, the value in video content and how to navigate the world of digit...

Marketing : Retail : New Masculinity

Big Ideas

James Dean on how brands can engage the eSports audience

The managing director of ESL UK discusses how perspectives are changing and how non-endemic brands can become part of the conversation.

Entertainment : Gaming : Marketing

Daily Signals

Future Forecast: Retail in 2018

Augmented reality, which is yet to be successfully executed by any brand or retailer, will finally have its breakthrough year.

Retail : Technology : Augmented Reality

Big Ideas

How magazine Azeema empowers women from North Africa and the Middle East

The founders of Azeema magazine on representing strong-minded women, empowering young girls and championing inclusivity.

Youth Culture : Fashion : Belonging

Daily Signals

Is the future of luxury time?

London – We asked our three Luxury Futures Forum speakers what the luxury experience might look like in five years.

Luxury : Technology : Retail

Big Ideas

Walmart announces its new designer melon

US – The cantaloupe has been created to taste as sweet and fruitful in winter as it does in the summer.

Food : Retail : Drinks

Big Ideas

New York unveils proposals to fight climate change

New York – The Climate Resiliency Design Guidelines report is aimed at influencing new design strategies for architects.

Architecture : Design : Sustainability

Big Ideas

Remote revenue

San Francisco – Start-up company Zapier has introduced a de-location package to enable remote working.

Zapier : Civic Brands : Workplace Futures

Daily Signals

Preview: The Focus Filter

London – The Future Laboratory introduces The Focus Filter, one of three macrotrends that we presented at our Trend Briefing 2017.

The Focus Filter : Macrotrend : Trend Briefing 2017

Viewpoints

Lisa Wood: Atom Bank

Why a bank’s brand is the least important part of its relationship with its customers.

Banking : Mobile Money : Festival Of Marketing

Daily Signals

Brain freeze backlash

US – The latest Ben and Jerry’s campaign is a poignant parable of cooperation at a time of increasing social and political division.

Ben & Jerry's : Post-truth Politics : Brexit

Viewpoints

Joe Lazauskas: Contently

How brands can make content that consumers want to see.

Content Marketing : Freelance Economy : Contently

Big Ideas

Trash is treasure

Germany – Trash films do not stand in opposition to taste and education, according to a new study.

Trash Films : Anti-authenticity : Bad Taste

Big Ideas

Under lock and key

Italy – Luxury brand Bulgari’s Vault app promises to keep its customers’ data safe.

Bulgari : Apps : Security

Big Ideas

Apple for the teacher

Naples – Apple is working with the University of Naples Federico II to create the first iOS Developers Academy.

Apple : Gen Viz : Education

Daily Signals

Beauty secret

US – Eager to show the science behind the brand, L’Oréal USA created a mini-documentary featuring chemist Balanda Atis.

L'Oréal : Inclusive Beauty : Big Data Beauty

Big Ideas

Luxury footprint

Paris – French conglomerate LVMH is pledging £3.8m ($5.8m, €5.4m) in a bid to reduce its carbon footprint and the impact of its operations on the p...

LVMH : Carbon Footprint : Sustainability

Markets

Microbrewing in Brazil

Already established in the US and Europe, microbreweries are now on the rise in Brazil, although challenges lie ahead.

Brazil : Microbreweries : Craft Beer

Big Ideas

Screen to glass

US – Coca-Cola is encouraging viewers to stay tuned to its latest tv advert, with Shazam and a clever bit of multiscreen marketing.

Coca-Cola : Drinkable Advert : Shazam

Big Ideas

Facebook users can launch a targeted ad campaign to find love

Lovebook enables singles to brand themselves and launch a targeted advertising campaign on Facebook.

Lovebook : Facebook : Online Dating

Daily Signals

Making the right noises: COS shows the sound process behind its ad

Amsterdam – Fashion brand COS has collaborated with Dutch video artists Lernert and Sander on a video showing the Foley process – reprodu...

Synaesthetic Selling : COS : Foley

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