'Branding'

This fashion brand has created ‘living’ couture

Daily Signals

This fashion brand has created ‘living’ couture

Auroboros has created a couture collection that grows on the body.
Fashion : Biomimicry : Luxury Consumers
Covid-19: Snapchat filters for safe social distancing

Daily Signals

Covid-19: Snapchat filters for safe social distancing

Snapchat has released a new augmented reality (AR) lens to help people remain at a safe, two-metre distance from others during the Covid-19 outbreak.
Media : Technology : Digital
 Amazon and Lyft join forces as ride-hailing drops

Daily Signals

Amazon and Lyft join forces as ride-hailing drops

Amazon has teamed up with Lyft on a recruitment initiative that enables the ride-hailing company’s drivers to deliver packages and groceries during...
Technology : Amazon : Delivery
Covid-19: Jack Daniel’s makes social distancing social

Daily Signals

Covid-19: Jack Daniel’s makes social distancing social

The campaign shows how people around the world are staying connected during the coronavirus pandemic.
Drinks : Connection : Covid-19
A book created for and by people with ADHD

Daily Signals

A book created for and by people with ADHD

Studio Anorak has launched an illustrated book that calls for a change in how we view ADHD.
Youth : Educational : Social Media
Bosch brings 3D technology to car dashboards

Daily Signals

Bosch brings 3D technology to car dashboards

Bosch has launched an in-car 3D technology display to generate a realistic 3D effect for images and warning signals.
Mobility : Technology : Design
First Direct is championing #MoneyWellness

Daily Signals

First Direct is championing #MoneyWellness

The UK’s original challenger bank has launched a new campaign to highlight the anxiety people feel about their finances.
Finance : Health : Wellness
R/GA Tokyo simulates ageing experience for Shiseido

Daily Signals

R/GA Tokyo simulates ageing experience for Shiseido

The innovation company and beauty brand have collaborated on a virtual time travel project to allow customers to experience the impact of ageing.
Beauty : Technology : Ageing
A campaign to improve the safety of UAE truck drivers

Daily Signals

A campaign to improve the safety of UAE truck drivers

Bridgestone is working with local organisations to provide free health screenings to truck drivers.
Mobility : Wellness : Health
Amazon targets SMEs with intuitive shelving

Daily Signals

Amazon targets SMEs with intuitive shelving

The retail giant’s latest B2B solution aims to streamline the management of everyday business supplies.
Retail : Workplace : Office Stores
Boots turns data into curated gift edits

Daily Signals

Boots turns data into curated gift edits

The health and beauty retailer has launched a series of curated gift edits called Bootiques as part of its Christmas campaign.
Beauty : Retail : Personalisation
Data-driven billboards are saving Stockholm’s nightlife

Daily Signals

Data-driven billboards are saving Stockholm’s nightlife

Clear Channel has launched a series of billboards that steer commuters to live music experiences.
Media : Advertising : Entertainment
KitKat gets creative with sustainable origami packaging

Daily Signals

KitKat gets creative with sustainable origami packaging

In Japan, KitKat Mini’s plastic packaging has been swapped for recyclable origami paper.
Food : Packaging : Sustainability
BT Sport brings machine learning to the Premier League

Daily Signals

BT Sport brings machine learning to the Premier League

The Script is a 61-page fictional forecast of the forthcoming Premier League football season, created by artificial intelligence (AI).
Sport : Leisure : Entertainment
Thought-starter: Can brands help break down beauty stereotypes?

Daily Signals

Thought-starter: Can brands help break down beauty stereotypes?

Sophie Galvani, global vice president at Dove, on smashing stereotypes and celebrating beauty idiosyncrasies in the age of algorithmic beauty.
Beauty : Society : Female Futures
Balenciaga’s realistic portrayals of modern love

Daily Signals

Balenciaga’s realistic portrayals of modern love

Real-life couples discuss one another’s quirks in the luxury house’s autumn/winter 2019 campaign.
Luxury : Fashion : Society
This health installation uses biodata to take an internal selfie

Daily Signals

This health installation uses biodata to take an internal selfie

A new interactive installation is the first brand campaign by health supplements company Thorne.
Health : Wellness : Technology
Cannes Lions 2019: A smart billboard offering free pet health advice

Daily Signals

Cannes Lions 2019: A smart billboard offering free pet health advice

Pet food company Purina is testing the health of dogs that urinate on its billboard.
Wellness : Pets : Technology
Thought-starter: Are brands guilty of greenwashing?

Daily Signals

Thought-starter: Are brands guilty of greenwashing?

Bioplastic has been widely adopted by brands, but are we failing to address the real problem?
Sustainability
Hermès’ casual luxury store targets Generation Z

Daily Signals

Hermès’ casual luxury store targets Generation Z

The French luxury house has opened a new store in the Meatpacking District with the aim of attracting younger customers.
Retail : Luxury : Hermès
DTC brand Feals aims to demystify the CBD industry

Daily Signals

DTC brand Feals aims to demystify the CBD industry

The new wellness start-up uses education and customer service to set itself apart in the oversaturated CBD market.
Health : Wellness : CBD
Thought-starter: Are luxurians embracing their primitive side?

Daily Signals

Thought-starter: Are luxurians embracing their primitive side?

Foresight writer Holly Friend investigates the affluent consumers who are swapping safaris and skiing for extreme outdoor experiences, turning to l...
Luxury : Travel : Fashion
Thought-starter: Has singledom become a positive lifestyle choice?

Daily Signals

Thought-starter: Has singledom become a positive lifestyle choice?

The second of our 2019 macrotrends, Uncoupled Living looks at how being in a couple is becoming a less prevalent way to structure society, as more ...
Family : Lifestyle : Culture
Grammarly’s new office features a music room

Daily Signals

Grammarly’s new office features a music room

The company’s Kiev office feature versatile recreational spaces such as nap pods, a library and a soundproof music room.
Workplace : Interiors : Design
QVC taps into social shopping with Q Anytime

Daily Signals

QVC taps into social shopping with Q Anytime

The retailer and television shopping network has unveiled a new iOS app, expanding into mobile with a video-based shopping platform.
Retail : E-commerce : Digital
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