LS:N Global

Daily Signals

Stat: Older Britons are boycotting brands with Russian ties

As consumers and businesses react to the Russian invasion of Ukraine, older consumers are the most likely to avoid brands that continue to operate ...

Society : Finance : Retail

Big Ideas

Brandon Truaxe on why creating niche beauty products pays off

The founder of Deciem on the success of its science-based beauty brands NIOD, Hylamide and The Ordinary.

Beauty : Skincare : Transparency

Micro Trends

Highly Sensitive

For consumers, skin sensitivity is the new anti-ageing.

Sensitive Skin : Pollution : Skincare

Daily Signals

If LS:N Global made... a luxury store

London – Visitors to LS:N Global’s luxury store could expect an experience full of serendipity, surprise and emotional awakening.

Luxury Service : New Urban Guilds : Explorium Retail

Daily Signals

Beyond Borders: Autumn/Winter 2015 Trend Briefing

London – Yesterday, LS:N Global introduced three major trends set to shape the approaching consumer landscape to a packed house at The Barbican.

Beyond Borders : Trend Briefing A/W 15 : Macrotrends

Markets

Global DINKs Market

Dual Income, No Kids (DINKs) are no longer a segregated part of society, but a growing faction around the world. From Mexico to Australia, more cou...

Luxury : Latin American Retail Connection : Tom Marchant

Micro Trends

Fan Power

More bands and musicians are partially handing over creative control to fans, giving them a greater sense of ownership over the material, and makin...

Music : Ambassador : Sound

Micro Trends

Customisation Culture

Luxury brands are launching bespoke products, and using technology to communicate their production processes in a bid to meet the growing need amon...

Heritage : Engraving : Initials

Big Ideas

Classic luxury continues to prosper during recession

Classic Luxury : LVMH : Hermès

Daily Signals

AG1’s new campaign is an ode to morning people

Supplements company AG1 has launched a campaign that frames the morning as a sacred window for intention-setting and self-regulation.

Health : Wellness : Marketing

Daily Signals

Stat: Technological innovation is driving the future of beauty

Wealth divides, digital tools and regional identity are reshaping the international beauty market, according to The State of Fashion: Beauty Volume...

Statistic : Stat : Beauty

Daily Signals

AI-generated images of animals in plastic help WWF-Korea raise awareness about pollution

WWF-Korea has launched Animal Trash Fashion, a powerful out-of-home campaign using AI to starkly illustrate the devastating impact of plastic pollu...

Sustainability : Design : Advertising

Daily Signals

McDonald’s gamifies fast food detours in Side Missions campaign

McDonald’s is turning spontaneous snack runs into playful quests with its new Side Missions campaign.

Gaming : Advertising : Food & Drink

Daily Signals

Stat: Gen Z and Millennials power health and wellness industry growth

According to recent Bank of America (BofA) data, Gen Z and Millennial consumers are driving a significant surge in wellness spending, helping to in...

Gen Z : Stat : Statistic

Daily Signals

McDonald’s Japan and girl group XG team up for fandom feast

McDonald’s Japan has launched Fandom Feast: McDonald’s Live Party (#リアタイマクパ), an interactive experience blending fandom culture with mobile ordering.

Food : Advertising : Media

Daily Signals

Belvedere Museum brings art masterpieces into the digital world on Roblox

The Belvedere Museum in Vienna is pioneering new approaches to digital art education with Art Leap, an interactive game on Roblox that immerse...

Gaming : Culture : Gen Alpha

Daily Signals

Stat: Wealthy consumers most likely to purchase dupe beauty products

According to Morning Consult’s The State of Beauty and Personal Care report, beauty and personal care consumers in the US are pulling back on volum...

Luxury : Retail : Finance

Daily Signals

Stat: Rogaine aims to shift stigma around men’s hair loss

Rogaine has launched National Hats Off Day, a campaign aimed at changing the conversation on men’s hair loss from stigma to support.

Beauty : Health & Wellness : Society

Daily Signals

The Standard taps into tattoo tourism

The Standard hotels in New York City are reimagining experiential travel by launching Inked Out, a tattoo-centric package aimed at ink enthusiasts.

Travel : Hospitality : Standard Hotel

Daily Signals

Pizza Hut turns to budget dining in China as economy slows

In a bid to adapt to a sluggish economy in China, fast food giant Pizza Hut is turning to budget dining with new Pizza Hut Wow concept stores tha...

Food & Drink : China : Inflation

Daily Signals

Stat: Young consumers are being scammed by ‘dupe’ products on social media

A Trustpilot study of 1,000 US Gen Z and Millennial adult social media users has found that 49% of consumers were scammed following the purchase of...

Fashion : Retail : Ecommerce

Daily Signals

Stat: UK and US adults admit using cannabis or alcohol to sleep better

In its Snooze Report released in October 2023, meditation and sleep app Calm suggests that US and UK consumers struggle to get a good night’s sleep...

Health : Wellness : Stat

Daily Signals

WeTransfer enlists The Bear star to attract content creators

WeTransfer wants to become a go-to tool for content creators. In a new campaign, the file-transferring giant has partnered with cult series The Bea...

Food : Pop Culture : Media

Daily Signals

Ikea’s Life is not a Catalogue campaign is keeping it real

Ikea is showing life without a filter in a brutally honest series of commercials that aim to prove that good design can live outside of staged show...

Advertising : Society : Design

Daily Signals

Stat: Alternative milk tops Americans’ plant-based preferences

New research shows that plant-based milk alternatives are Americans’ most consumed plant-based food and drink items.

Sustainability : Food & Drink : Society

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