'Branding'

Customisation Culture

Micro Trends

Customisation Culture

Luxury brands are launching bespoke products, and using technology to communicate their production processes in a bid to meet the growing need amon...
Heritage : Engraving : Initials
Classic luxury continues to prosper during recession

Big Ideas

Classic luxury continues to prosper during recession

Classic luxury continues to prosper during recession
Classic Luxury : LVMH : Hermès
Stat: Technological innovation is driving the future of beauty

Daily Signals

Stat: Technological innovation is driving the future of beauty

Wealth divides, digital tools and regional identity are reshaping the international beauty market, according to The State of Fashion: Beauty Volume...
Statistic : Stat : Beauty
AI-generated images of animals in plastic help WWF-Korea raise awareness about pollution

Daily Signals

AI-generated images of animals in plastic help WWF-Korea raise awareness about pollution

WWF-Korea has launched Animal Trash Fashion, a powerful out-of-home campaign using AI to starkly illustrate the devastating impact of plastic pollu...
Sustainability : Design : Advertising
McDonald’s gamifies fast food detours in Side Missions campaign

Daily Signals

McDonald’s gamifies fast food detours in Side Missions campaign

McDonald’s is turning spontaneous snack runs into playful quests with its new Side Missions campaign.
Gaming : Advertising : Food & Drink
Stat: Gen Z and Millennials power health and wellness industry growth

Daily Signals

Stat: Gen Z and Millennials power health and wellness industry growth

According to recent Bank of America (BofA) data, Gen Z and Millennial consumers are driving a significant surge in wellness spending, helping to in...
Gen Z : Stat : Statistic
McDonald’s Japan and girl group XG team up for fandom feast

Daily Signals

McDonald’s Japan and girl group XG team up for fandom feast

McDonald’s Japan has launched Fandom Feast: McDonald’s Live Party (#リアタイマクパ), an interactive experience blending fandom culture with mobile ordering.
Food : Advertising : Media
Belvedere Museum brings art masterpieces into the digital world on Roblox

Daily Signals

Belvedere Museum brings art masterpieces into the digital world on Roblox

The Belvedere Museum in Vienna is pioneering new approaches to digital art education with Art Leap, an interactive game on Roblox that immerse...
Gaming : Culture : Gen Alpha
Stat: Wealthy consumers most likely to purchase dupe beauty products

Daily Signals

Stat: Wealthy consumers most likely to purchase dupe beauty products

According to Morning Consult’s The State of Beauty and Personal Care report, beauty and personal care consumers in the US are pulling back on volum...
Luxury : Retail : Finance
Stat: Rogaine aims to shift stigma around men’s hair loss

Daily Signals

Stat: Rogaine aims to shift stigma around men’s hair loss

Rogaine has launched National Hats Off Day, a campaign aimed at changing the conversation on men’s hair loss from stigma to support.
Beauty : Health & Wellness : Society
The Standard taps into tattoo tourism

Daily Signals

The Standard taps into tattoo tourism

The Standard hotels in New York City are reimagining experiential travel by launching Inked Out, a tattoo-centric package aimed at ink enthusiasts.
Travel : Hospitality : Standard Hotel
Pizza Hut turns to budget dining in China as economy slows

Daily Signals

Pizza Hut turns to budget dining in China as economy slows

In a bid to adapt to a sluggish economy in China, fast food giant Pizza Hut is turning to budget dining with new Pizza Hut Wow concept stores tha...
Food & Drink : China : Inflation
Stat: Young consumers are being scammed by ‘dupe’ products on social media

Daily Signals

Stat: Young consumers are being scammed by ‘dupe’ products on social media

A Trustpilot study of 1,000 US Gen Z and Millennial adult social media users has found that 49% of consumers were scammed following the purchase of...
Fashion : Retail : Ecommerce
Stat: UK and US adults admit using cannabis or alcohol to sleep better

Daily Signals

Stat: UK and US adults admit using cannabis or alcohol to sleep better

In its Snooze Report released in October 2023, meditation and sleep app Calm suggests that US and UK consumers struggle to get a good night’s sleep...
Health : Wellness : Stat
WeTransfer enlists The Bear star to attract content creators

Daily Signals

WeTransfer enlists The Bear star to attract content creators

WeTransfer wants to become a go-to tool for content creators. In a new campaign, the file-transferring giant has partnered with cult series The Bea...
Food : Pop Culture : Media
Ikea’s Life is not a Catalogue campaign is keeping it real

Daily Signals

Ikea’s Life is not a Catalogue campaign is keeping it real

Ikea is showing life without a filter in a brutally honest series of commercials that aim to prove that good design can live outside of staged show...
Advertising : Society : Design
Stat: Alternative milk tops Americans’ plant-based preferences

Daily Signals

Stat: Alternative milk tops Americans’ plant-based preferences

New research shows that plant-based milk alternatives are Americans’ most consumed plant-based food and drink items.
Sustainability : Food & Drink : Society
UK consumers cut costs with packed lunches

Daily Signals

UK consumers cut costs with packed lunches

Consumers are changing their out-of-home eating habits in view of the cost of living crisis. At work, 69% bring lunch in, an increase of 8% from 2021.
Workplace : Food & Drink : Society
New grocery Consumerhaus targets Gen Z

Daily Signals

New grocery Consumerhaus targets Gen Z

Facing an array of grocers failing to represent the needs and values of this generation, founder Claire Spackman is set to launch Consumerhaus in J...
Retail : Food & Drink : Youth
Futures 100 Innovators Awards 2022 announced

Daily Signals

Futures 100 Innovators Awards 2022 announced

NASA Harvest’s Dr Catherine Nakalembe is the winner of The Future Laboratory’s first ever Futures 100 Innovators Awards, which took place on Thursd...
Society : Health & Wellness : Technology
Shiseido targets Gen Z men with Sidekick skincare

Daily Signals

Shiseido targets Gen Z men with Sidekick skincare

Cosmetics company Shiseido has launched a skincare collection aimed at Gen Z men, citing them as a rapidly growing segment of the Asian skincare ma...
Beauty : Youth : Society
The Kenyan store growing community – not profits

Daily Signals

The Kenyan store growing community – not profits

Parisian sports company Distance is paying homage to East Africa's rich running heritage with its latest retail location in Iten, a town in Kenya t...
Retail : Design : Architecture
Amazon lets listeners become DJs with its radio app

Daily Signals

Amazon lets listeners become DJs with its radio app

With its new app Amp, Amazon is on a mission to bring radio into the 21st century.
Technology : Media & Entertainment : Society
Patagonia’s wine portfolio restores eco-systems

Daily Signals

Patagonia’s wine portfolio restores eco-systems

The clothing company is launching a line of alcoholic beverages that help regenerate local eco-systems through restorative farming practices and lo...
Food : Drink : Retail
Stat: London got noisier, not quieter, during lockdown

Daily Signals

Stat: London got noisier, not quieter, during lockdown

During the Covid-19 lockdown, the number of noise complaints in London increased by 48%, compared with the same period in spring 2019.
Health & Wellness : Society : Architecture
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