LS:N Global

Viewpoints

The Optimised Self: What’s next for design?

We’re all familiar with trackers that monitor our physical health. But as we take our mental wellbeing more seriously, how will product designers r...

Health : Wellness : Technology

News

Mushroom tinctures tease new health directions

The intersection of diet and mental health is blurring further with the launch of functional dietary supplements brand Marley One.

Health And Wellness : Food : Drink

Viewpoints

Should coffee chains ask teens for ID?

With a major UK brand refusing to serve coffee to some teens, could the high street welcome a forward-looking café for young people?

Drinks : Youth : Leisure

Viewpoints

New-Age Obsolescence

Why smart devices pose a risk to the relationship between retailers and customers.

John Lewis : Revolv : Nest

Micro Trends

Thought-leadership Travel

A new wave of holidays aimed at entrepreneurs, creatives and Silicon Valley types blend cultural experiences with dialogue and debate.

Bleisure : Cultural Tourism : Thought Leadership

Micro Trends

Wowtels

As we seemingly grow tired of what is on the Earth, will we look inside it?

Groundscrapers : Undersea Hotels : Dubai

News

Home and away: The changing face of domesticity

Seoul : Gwangju : Cooperative Housing

Viewpoints

Andy Stanford-Clark : The Internet of Things

The man: Andy Stanford-Clark The idea: The Internet of Things Words: Stephen Graves Visual research: Joanna Tulej

Internet Of Things : IBM : Andy Stanford-Clark

Big Ideas

Tech and simplicity for beauty in 2010

Maybelline : Lancôme : Rimmel

Viewpoints

Coffee: The New Wellness Ingredient?

FutureBrand’s strategy director, Ashleigh Steinhobel, explores evolving health-focused directions in caffeine culture, from humble bean to bio-hack.

Drink : Coffee : Lifestyle

Viewpoints

Do women change when they become mothers?

Beth Bentley, global vice-president of strategy at Virtue Worldwide, contemplates why brands changed the way they spoke to her once she became a mo...

Female Futures : Motherhood : Advertising

Viewpoints

Biohacking with hallucinogens

Will psilocybin mushrooms and LSD be next year’s go-to ingredients for optimisers?

Psychadelics : The Optimised Self : Micro-dosing

Viewpoints

Immersive is everywhere: But what does it mean?

From virtual reality to theatre, ‘immersive’ is the word of the moment. But what does it mean?

Oculus Rift : Normcore : Futuretainment

Macro Trends

Feedback Frontiers

As communications with consumers become more circular and conversational, brands are treating every micro-interaction as a valuable opportunity to ...

Retail : E-commerce : Digital

Markets

Luxury Matrix 2014

LS:N Global plots the shifts in luxury in 2014 and identifies where key luxury brands sit in the five stages that define the luxury market.

The Luxury Matrix : DKNY : Moschino

Macro Trends

Futuretainment

As audiences flock to immersive, convivial experiences, entertainers are blurring the distinctions between spectator and performer, digital and phy...

Gaming : Third Rail Projects : Immersive Theatre

Communities

Diet Hackers

Consumers entering a post-functional relationship with food and drink are seeking to build resilience and find balance.

Communities : Food And Drink

Big Ideas

Future Forecast 2023: Health & Wellness

Our mental wellbeing has become just as important as our physical wellbeing. In 2023, both brands and their physical spaces will increasingly addre...

Health : Wellness : Technology

Big Ideas

Why Hotel Rooms are the Next Retail Frontier

Brands are augmenting the guest experience by turning hotel and rentals into immersive storefronts, ushering in a long-awaited revival of souvenirs.

Travel & Hospitality : Retail : Hotels

Micro Trends

New York Safari 2014

New York remains the nerve centre of American creativity across the media, fashion and finance industries, even as a new crop of technology and e...

New York : Millennials : Experience Economy

Communities

Untethered Luxurians

Challenging what it means to be wealthy, this community has chosen a lifestyle that prioritises freedom and self-fulfilment over a settl...

Luxury : Travel : Hospitality

Markets

Bleisure Update

If you talk about the pressures of work, you are probably a Generation Joneser. And if you still believe in the work/life balance, you are one of o...

Bleisure : The Body Shop : Flexistentialists

Viewpoints

Situ Live’s storytelling is augmenting physical retail

Situ Live’s playhouse is a home-like space where technology, gadgets and exercise equipment are brought to life, giving brands a direct line to sho...

Retail : Technology : Customer Experience

Micro Trends

Wandering Workers

With business travel grounded in 2020, the travel industry is exploring fresh directions in Bleisure and business stays that inspire remote, roamin...

Travel : Hospitality : Hotel

Big Ideas

Food brands get a taste for fashion

From fast food streetwear to luxury drink carriers, brands are launching clothing collections as a tool to market products and reveal their persona...

Food : Drinks : Fashion

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