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Big Ideas
Subscription emails are thriving
Global – Contrary to popular belief, consumers are actively engaging with subscription emails from brands, according to a new report.
Advertising
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Digital
:
Media
Viewpoints
Neil Christie: Wieden + Kennedy
How advertisers can win in the attention economy.
Advertising
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Marketing
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Virtual Reality
Big Ideas
Good economics
London – A new report from Unilever shows that a third of consumers now buy from brands they believe are involved in social or environmental good.
Unilever
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Sustainability
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Whole-system Thinking
Big Ideas
Yeay for video
Germany – Yeay is a new video-only shopping app that combines retail and social media.
YEAY
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Gen Viz
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Video Shopping App
News
Eco-warriors
California – Patagonia has released a documentary to promote its new food business that examines environmental responsibility.
Patagonia
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Patagonia Provisions
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Branded Content
Big Ideas
A working reality
UK – Barclays has launched a work experience programme that uses virtual reality to teach transferable skills to young people.
Barclays
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Recruitment
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Virtual Reality
Big Ideas
Podcast power
New York – Mobile app ZCast makes podcasting a simple two-step process and is using Twitter to connect broadcasters with a global audience.
ZCast
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Podcasts
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Social Media
Big Ideas
Dublin Web Summit 2015: Power of privacy
Dublin – Privacy is the next big battleground for brands, according to Wickr founder Nico Sell.
Wickr
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Wickr Foundation
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Encryption
Big Ideas
Connected tech’s coming home
London – Next year could be the year that the Connected Home finally starts living up to its potential, says British Gas’ Kassir Hussein.
British Gas
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Hive
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Techable Talks
Big Ideas
New nostalgia
Global – Archiving app Shryne aims to help consumers declutter their online social history.
Shryne
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Digital Archive
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Nostalgia
Big Ideas
Primed but not ready
Africa – A new report from Pew Research reveals insights into Sub-Saharan Africa’s mobile phone usage.
Pew Research Centre
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Sub-Saharan Africa
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Mobile Phone Use
News
Up to the minute: Luxury smart bracelet introduced in time for the holidays
New York – Opening Ceremony and Intel have unveiled My Intelligent Communications Accessory, or MICA, a luxury smart bracelet aimed at hi...
Opening Ceremony
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Intel
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MICA
Big Ideas
Facebook to acquire Oculus Rift maker in $2bn deal
Facebook has announced it will acquire the virtual reality hardware start-up.
Facebook
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Oculus Rift
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Virtual Reality
Big Ideas
World’s cheapest tablet goes on sale in India
World’s cheapest tablet goes on sale in India
Tablet
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Emerging Markets
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Mobile
Big Ideas
FarmVille to GagaVille, as female target audience shape new ecommerce
FarmVille to GagaVille, as female target audience shape new ecommerce
Female Gamers
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Marketing
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Zynga
News
Character-building: The toys of two halves
Character-building: The toys of two halves
London
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Dentsu London
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BERG London
Big Ideas
Ford updates Sync UI for Europe
Ford updates Sync UI for Europe
Automobile
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Ford
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Fuel
Big Ideas
Connection is the name of the game in Macon
Connection is the name of the game in Macon
Gaming
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Social Gaming
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Georgia
News
A wee dram?: Distillery showcases traditional whisky
A wee dram?: Distillery showcases traditional whisky
Heritage
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Case
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Balvenie
Big Ideas
The most Insight-ful technology stories of 2009
The most Insight-ful technology stories of 2009
CES
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Las Vegas
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Peek
News
Heroes in the hood: Local ambassadors connect brands with communities
Heroes in the hood: Local ambassadors connect brands with communities
Local Brand Ambassadors
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Connect Brands With Communities
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Community Advertising
News
Here Design repackages rum as a sustainable drink
The design studio has worked with Devon rum distillery Two Drifters to show how branding can communicate environmental criteria in the alcohol cate...
Food
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Drink
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Sustainability
Big Ideas
How Made is democratising high-street design
Ruth Wassermann, design director at Made, on how its Talent Lab will help to democratise mainstream furniture design.
Retail
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Design
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Interiors
Viewpoints
Clare Brass : Systemic Design
Royal College of Art’s Clare Brass talks systemic design.
Claire Brass
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Sustainable Systems
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Systemic Design
Viewpoints
Carri Munden : Netstalgia
Cassette Playa director and head designer Carri Munden talks Netstalgia.
Tumblr
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Carri Munden
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Social Networking
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