LS:N Global

Daily Signals

Plane simple

California – In celebration of International Peace Day, Google has released an app that enables users to send virtual paper planes across the world.

Viewpoints

Martin Hayward: Defeat the Delete Button

Beware the Deletist Consumer, says Martin Hayward, senior vice-president of global digital strategy at Aimia.

Big Ideas

Indian brands engage more with Facebook fans

India : Facebook : Local

Big Ideas

The Gen Z messaging apps of tomorrow

Forget Snapchat and WhatsApp. Today’s youth are taking it upon themselves to create fluid social apps that nurture their multimedia friendships.

Youth : Media : Gen Z

Micro Trends

Immersive Finance

words : Alison Bishop

Banking : Immersive : Money

Daily Signals

Global Fashion Summit Copenhagen: transforming ambition into action

The Global Fashion Summit: Copenhagen Edition 2023 brought together over 1,000 representatives from the fashion industry at the Copenhagen Concert ...

Fashion : Event : Eco Design And Sustainability

Viewpoints

Is there such a thing as a brandless brand?

While there are clear imperatives for debranding, businesses still need to think of it as a design exercise.

Branding : Packaging : Retail

Viewpoints

Does the e-sports industry need to create new formats to enter the mainstream?

Transforming live e-sports experiences could prove key to engaging brands and consumers.

Media : Sport : Digital

Viewpoints

Unmasking Fear

How brands are mitigating negative perceptions of pollution masks as consumers become more aware of the dangers of toxic air.

Design : Wellness : Pollution

Viewpoints

Barbara Coignet: Sustainable Luxury

The founder of sustainable luxury show 1.618 sees consumers forcing luxury brands to redefine transparency.

1.618 : Sustainability : Luxury

Daily Signals

Science of feeling: Nike experiments in London

London – Nike has launched a 10-day interactive event called Nature Amplified to promote its latest innovation, the Free Hyperfeel shoe in its East...

Trainers : Rhizomatiks : Daniel Widrig

Big Ideas

Brands switch to online ads in Middle East

Adverts : Online : EMarketing

Macro Trends

Embedded Marketing

As consumers have more opportunity to avoid advertising, brands are reinventing product placement, enriching media content by embedding their brand...

Marketing : Branding : Branded Entertainment

Daily Signals

Stat: Gen Z women are shaping a new liberal majority in the US

New polling highlights a sharp political gender gap within Gen Z, positioning young women as the most liberal demographic in the US, according to a...

Youth : Politics : Gen Z

Daily Signals

Stat: Major retail hacks lead UK consumers to change digital habits

A wave of high-profile cyberattacks is reshaping consumer trust in online retail, with two-thirds (66%) of UK shoppers now re-assessing their digit...

Statistic : Retail : Personal Security

Daily Signals

Stat: Britons favour small businesses for Christmas shopping this year

A November 2024 survey by Capital on Tap reveals that 21% of UK consumers prefer to buy from small businesses rather than larger chains, with 52% v...

Retail : Finance : Society

Daily Signals

Stat: Craftsmanship powers France’s economy beyond luxury

France’s specialist craftsmanship sector is lucrative – generating £56.3bn ($71.5bn, €68bn) in revenues annually, according to a study by the Insti...

Luxury : Fashion : Design

Daily Signals

WWF highlights underwater warming through thermal technology

During COP29 in Baku, WWF unveiled In Hot Water, a powerful stop-motion film spotlighting the devastating impact of rising ocean temperatures and m...

Sustainability : Advertising & Branding : Society

Daily Signals

The Future Laboratory returns to SXSW Sydney

We’re thrilled to be returning to SXSW Sydney this year. Our co-founder, Christopher Sanderson, will be participating in three events throughout th...

Events : SXSW : SXSW Sydney

Daily Signals

Will.i.am launches interactive AI radio app Raidio.fyi

Musician and tech innovator Will.i.am has introduced Raidio.fyi, an AI-driven radio app offering an interactive and personalised listening experience.

Music : AI : Technology

Daily Signals

LG unveils two-wheeled AI agent designed for smart homes

LG Electronics has introduced an innovative smart home AI agent at CES in January 2024 to redefine the concept of a zero-labour home.

Technology : Health & Wellness : Society

Daily Signals

Carrefour is helping consumers spot shrinkflation in France

Carrefour is cementing its position as a cost of living ally for consumers. The supermarket chain has rolled out shrinkflation labels in stores.

Food : Drink : Retail

Daily Signals

Hennessy brings its cognac-making history to life in virtual reality

Hennessy has opened an exhibition in its home town of Cognac, revisiting the Maison’s rich heritage with a little help from virtual reality technol...

Luxury : Food & Drink : Technology

Daily Signals

Guerlain reveals the sound of craft in new content series

Luxury beauty brand Guerlain is introducing a series of videos using ASMR, placing its long-standing sensory savoir faire in the spotlight.

Luxury : ASMR : Guerlain

Daily Signals

Captura builds aqua facility to capture carbon dioxide

American eco-tech company Captura is pioneering developed Direct Ocean Capture (DOC) technology that removes CO2 from the atmosphere using only ren...

Sustainability

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