'Branding'

This Czech youth brand is inspired by mythology

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This Czech youth brand is inspired by mythology

César&Charles is a new apparel brand confronting the country’s post-communist roots.
Fashion : Youth : Culture
The Campaign: The New Order by Selfridges

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The Campaign: The New Order by Selfridges

Selfridges’ The New Order campaign, launched in July, was designed to showcase how the digital and physical worlds can collide.
Retail : Fashion : Digital
Hayman’s spotlights the history of British rum

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Hayman’s spotlights the history of British rum

The gin producer has launched Charles Merser & Co, the first rum blending house in London for more than a century.
Drink : Alcohol : Spirits
Jewellery that uses sunlight to reflect emotions

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Jewellery that uses sunlight to reflect emotions

This collection of rings uses a combination of science and sunlight to share personal messages between wearers.
Luxury : Design : Emotionship Marketing
Timberland PRO applauds America’s trade workers

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Timberland PRO applauds America’s trade workers

The footwear and apparel brand pays tribute to its original customer base of American trade workers and builders.
Society : Workplace : Advertising
Thought-starter: Is it time for a re-usable packaging revolution?

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Thought-starter: Is it time for a re-usable packaging revolution?

Growing concern about the environmental impact of plastic packaging is driving innovations in re-usable and refill concepts among retailers and FMC...
Retail : Sustainability : Packaging
​Thought-starter: Does gaming present an opportunity for travel brands?

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​Thought-starter: Does gaming present an opportunity for travel brands?

Travel and hospitality brands are levelling-up their services to embrace the thrills, sights and sounds of competitive gaming.
Food
Thought-starter: How is FinTech evolving?

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Thought-starter: How is FinTech evolving?

This year’s Money 20/20 financial conference examined opportunities in banking beyond the Western world and how brand purpose is taking precedence ...
Finance : Technology : Civic Brands
Thought-starter: Why is Tiffany & Co still relying on romance?

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Thought-starter: Why is Tiffany & Co still relying on romance?

At Cannes Lions 2019, luxury jeweller Tiffany & Co presented a campaign featuring real couples. But the brand missed out on a key opportunity to re...
Uncoupled Living : Future Of Family
Thought-starter: Is the menopause overdue a rebrand?

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Thought-starter: Is the menopause overdue a rebrand?

Attitudes to the menopause are being transformed, and wellness companies, fem-tech and beauty brands are stepping up to champion this fundamental l...
Health : Wellness : Technology
Thought-starter: Should eSports players receive health protection?

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Thought-starter: Should eSports players receive health protection?

While the negative stigma around gaming is gradually fading, junior creative researcher Livvy Houghton examines how eSports are still some way from...
Health : Wellness : Gaming
The Body Shop is helping to empower waste-pickers

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The Body Shop is helping to empower waste-pickers

The brand is working with the world’s first Fair Trade plastic recycler to fight plastic pollution and drive social change.
Beauty : Plastic : Sustainability
Fall Risk sells its apparel through a designated hotline

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Fall Risk sells its apparel through a designated hotline

The new fashion brand’s first collection is therefore only available to buy at certain times of the day.
Fashion : Retail : Shopping
The Chillery is a premium platform for CBD

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The Chillery is a premium platform for CBD

This e-commerce wellness and retail destination specialises in high-end CBD products from around the world.
Wellness : Health : Luxury
Thought-starter: Can traceable cotton change lives?

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Thought-starter: Can traceable cotton change lives?

Volcom's CMO Ryan Immegart and sustainability adviser Derek Sabori on the brand's traceable organic cotton initiative Farm to Yarn.
Fahsion : Sustainability : Retail
7-Eleven reimagines the convenience format

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7-Eleven reimagines the convenience format

The cult convenience retailer has launched a new store format where products and retail platforms can be trialled.
Retail : Technology : Food
Dote’s Shopping Party is a live-stream retail platform

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Dote’s Shopping Party is a live-stream retail platform

Social shopping app Dote has launched Shopping Party, an interactive live video shopping experience, which it likens to ‘Twitch for shopping’.
Retail : Fashion : Social
Target’s sensorial furniture for children with autism

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Target’s sensorial furniture for children with autism

The retailer has introduced a range of sensory-friendly pieces as part of its Pillowfort children’s homeware collection.
Retail : Inclusive : Design
Thought-starter: Is it time for retail to slow down?

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Thought-starter: Is it time for retail to slow down?

Slow retail expert Rebekah Matheny on how physical stores need to nurture consumer relationships to create a socially sustainable retail culture.
Retail : Sustainability : Consumption
WeWork is launching a food start-up incubator

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WeWork is launching a food start-up incubator

The WeWork Food Labs will offer R&D spaces specifically for those working in the food industry.
Retail : Food : Co-working
Self-driving cars demonstrate racial bias

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Self-driving cars demonstrate racial bias

A new study by the Georgia Institute of Technology has found that automated vehicles (AVs) are less able to detect pedestrians with darker skin ton...
Mobility : Auto : Self-Driving Cars
La Caja’s new campaign quite literally promotes road safety

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La Caja’s new campaign quite literally promotes road safety

For its latest initiative, the Argentine auto insurer uses lights from traditional advertising billboards to illuminate unsafe roads.
Auto : Advertising : Civic Brands
Barneys to open an upscale cannabis department

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Barneys to open an upscale cannabis department

In March, the luxury retailer is opening a dedicated cannabis department in its Beverly Hills flagship store.
Retail : Luxury : CBD
Nike’s latest pop-up store is based on an app

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Nike’s latest pop-up store is based on an app

The sportswear brand has opened a technology-enhanced retail space that serves users of the Nike SNKRS mobile app.
Retail : Fashion : Data
This clothing tag doubles as a detergent sample

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This clothing tag doubles as a detergent sample

Unilever detergent brand OMO has developed a water-soluble clothing tag made entirely from its laundry detergent.
Fashion : Sustainability : Laundry
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